How-to Secrets to Overcome Writer’s Block

How-to Secrets to Overcome Writer's Block

How-to Secrets to Overcome Writer’s Block

We’ve all suffered writer’s block at some point, right? Staring at a blank screen or blank page is never easy, and it sometimes happens to everyone. Lately, all the rainy, gray days have been sucking all the fun out of writing. But I know that others in the country have snow and ice (and no power!), so I’m not complaining too much.

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Just Do it!

One of the best quotes I ever heard was about applying the seat of your pants to the seat of your chair if you want to get something done. That’s generally been my approach, too. By the way, you might like my previous post Content Creation: What Are the Best Habits for Writing?

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Write Something, Even if It’s Bad

My dad used to always say “Do something, even if it’s wrong!” Sometimes thinking back on that advice, I smile, but other times it does seem to help to overcome paralysis. In my family, we didn’t often suffer from paralysis through analysis, but we did have to go back and fix some bad mistakes. Then again, as my friend Adam Fout said, “you can’t edit a blank page.” Go and read his excellent writing. Maybe you’ll be inspired to write something good.

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Turn off the Critical Part of Your Brain

One problem with writing or any creative venture is that your critical sense gets more refined as you move through life. That is, you like good writing and if you don’t do any writing yourself, the gap between what you know is good writing and your own writing grows. It’s difficult to turn off that critical sense. What if what you write isn’t good? What if no one reads it? The what-ifs grow and become louder, so it’s important to turn off that absurd little critic that prevents you from writing.

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Read More

If you’re paying attention while you’re reading, you’ll see some writing that you really like. And even if you read bad writing, you’ll discover what not to do. Sometimes, what not to do is as important as learning what to do. Right now, I’m rereading the Harry Potter books. The stories within the larger story really pull you along. I love stories that paint a picture as the Harry Potter books do. And the movies are good, too. Most of the time, I’d say that the book is better than the movie. This time, I’d say that the Harry Potter films are pretty good, too!

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Join a Writers Group

There are lots of meetups, and if you don’t see one you like, you can start your own! It’s pretty easy to do. You don’t even have to make it an official meetup. You could just ask a few friends to join you at a cafe to do some writing.

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Look over Your Old Writing

If you’re lacking inspiration, look at some of your own writing. What worked? What didn’t? Can you rework an old headline and make it into something more fun, more exciting, more interesting? Sure you can!

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Start with a Good Headline

Speaking of headlines, many people might argue that the headline is the most important part of what you write. If you’ve never considered your headline before, you might like this article What Happens When You Write 25 Headlines Before Choosing One? Yes, that was a fun one to write.

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What’s Your Secret?

How do you overcome writer’s block? Or do you have a secret at all?

 

How to Use Social Media and Keep Your Mental Health

There has been a rash of articles lately about how spending too much time on social media is bad for your health, and that it can be addictive. And I suppose it can be true, depending upon who you follow and how much you care about what others think. But there are ways to minimize social media’s effects on your mental health. I’ve written about a similar subject before, in case you missed it: How to Avoid Bad News on Social Media and Keep Your Sanity.

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Be Conscious

This is perhaps the best and also the most difficult way to minimize the negative effects of social media on your mental health. Paying attention to how you feel can be a chore. And many people scroll mindlessly. Sometimes using social media as a news feed is handy, and there are lots of ways to react to what is seen. And sometimes, unless you have your guard up while you’re strolling, seeing political rants can be upsetting.

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Hide People’s Feeds

On Facebook, you can easily hide what you see in your newsfeed. In fact, you can unfollow a person’s feed without unfriending that person, and thus avoid hurt feelings if you feel obligated to stay connected. On Twitter, you can mute someone without unfollowing them. And on Instagram, I find that the people I engage with the most are those I see in my feed the most often. The reverse is true, too: if you don’t engage with someone you’re unlikely to see them in your feed much unless they have a sponsored post.

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Just Stand Up

I don’t mean stand up to bullies. I mean literally stand up. That junky tree needs to be chopped down, the mail needs to be checked (between rainstorms these days), and the cats need to play with the red dot. Especially the cats and that red dot! We’ve all heard how bad sitting is for us, so why not get up and move around?

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Limit Time Online

Again, this is a difficult one, especially if your job involves sitting behind a computer. I like to eat lunch away from my desk, at the very least. Even if you walk into a different room for a few minutes, it’s a good break. If that isn’t enough, you might like these 6 Apps and Programs That’ll Help Limit Your Time Online on Social Media. The In Moment app will actually block access if you go over your allotted time limit.

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Hobbies

Lately, I’ve been immersing myself in hobbies such as knitting. It’s a quiet hobby, so I can knit at home, or I can go out and meet people who knit — much preferred. And it turns out that they’re the nicest people, too–all introverted and polite, even at that big knitting conference I attended recently (Stitches West).

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How Do You Get Away?

How do you escape from social media? Do you have a favorite hobby that dovetails with your work life? Leave me a comment. Please and thank you!

How to Come Up With A Years Worth Of Blog Content

 

How to Come Up With A Years Worth Of Blog Content

How to Come Up With A Years Worth Of Blog Content

You’ve probably heard of those people who have their entire year planned out. They seem so on top of their game, don’t they? It’s not such a difficult thing to do (maybe a bit more difficult if you publish daily, like friend Randy Clark does–check out his Randy’s blog posts). You, too, can be prepared to write at the drop of a hat. For this exercise, I’ll be giving you some real-world examples that you can perhaps translate to your own industry.

idea board photoBrainstorm

Get out a big sheet of paper or a bunch of sticky notes, and write down everything you can think of as fast as you can. Or you could have a friend help you to write while you dictate. You could also use a tape recorder and then later transcribe your ideas. The idea is to get into the creative flow and not stop yourself. You might need a few minutes to get warmed up, but when you do–look out for the onslaught of ideas! Here are some other ways to get topics for your blog: Blogging Beginner? How to Get Ahead of the Game.

city map photoMind Mapping

Mind mapping is where you take an idea and then take all the ideas that are roughly related to that idea. One idea leads you to the next and the next. It’s fun and it’s especially good if you are a visual learner. If you’re the type who likes to use software, here are some software programs you might check out: 11 of the Best Mind Mapping Software to Brainstorm Better Ideas. A few of them are even free!

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Ask Friends

Ask your friends what they’d like to read about. Ask on social media. Call them up or text them. Write down everything they say. You might be surprised. Sometimes your friends may have bad ideas. You can turn those around by doing the opposite of what they say! Just say thank you and move on.sleep photo

Look at Old Posts

What posts have worked for you? What has not worked for you? Are there any old posts that you could rework? Can you rewrite something taking a different approach? For instance, here’s a post of mine that I really liked: For Better Social Media Results, Focus on Engagement. So if I were to follow up on that theme, I could maybe have five different posts, as follows:

  1. How you can engage with people different from yourself?
  2. The many types of engagement there are
  3. Engagement using simple emojis
  4. Engagement for the high-tech crowd
  5. Social media engagement for startups

You get the idea. That’s already five different posts, which if you post once a week is over one month’s worth of posts.

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What is Your Audience Like? What Are Their Pain Points?

If your audience never has time, you could talk about time management. My audience is extremely busy, and that’s why I often write about time management. So I could write these posts for my audience:

  • Time Management for the Startup Crowd
  • Time Management When You Have No Time
  • Timeless Time Management
  • Stop Staring at the Clock
  • Getting More Time for All Those Critical Things You Never Have Time to Do

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Ask Yourself Before Going to Sleep

This is one I’ve been using a lot lately. I ask myself what to write about before going to sleep. By the morning, I have an answer. Make sure you have a way to record your ideas before they slip away.

Lots of people think using a notebook and pen is the best way to get your dreams recorded. But you can also use your phone and maybe record them as you speak.

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How Do You Come up with Ideas?

And are you staying ahead of your blog posts? Leave me a comment! Thank you.

 

Why Join the Navy When You Can Be a Pirate?

 

Why Join the Navy When You Can Be a Pirate?

Why Join the Navy When You Can Be a Pirate?

You could interpret Steve Job’s words in several different ways. In the context of the time he said it, he might have meant that he didn’t have to join Microsoft and buy into Microsoft’s ideas. He also might have meant why be a corporate drone when you can have unlimited self-expression? That’s the meaning I choose to believe he was referring to. And in case you missed last week’s post, here it is: Time Management for the Tired and Frazzled.

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The Beauty of Self-Expression

No matter how creative you are, if you work for a corporation, your ideas will likely be drowned out by the incessant hum of that corporation’s ideas. Having worked for several large corporations (no names, please!), I can attest to this idea. People generally like to do things the way they’ve always done them, not change course even if a better, newer idea comes along. By the way, if you’ve been lacking creativity lately, Psychology Today has some ideas for you: Creativity.

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There’s Piracy and Then There’s Piracy

Nobody is saying to make other people walk the plank. But also, if you’re a corporate drone, you may be “borrowing” other people’s ideas a lot, and then editing them for consistency. Again, there’s very little room for your own creativity. Those with creative ideas may be segregated in one particular area of the company, and not allowed to play with others.

Seek out Your Own Inner Pirate

I’m not saying to wear a bracelet that says “What would Blackbeard do?” But exploring your creativity can give you the newest and best ideas. If you’re in a corporate setting, others may take credit for your ideas. This has happened to many people. People may even steal your words wholesale, without a credit. It happens to the best of us. Now that’s piracy!

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Ships Passing in the Night

Occasionally downing a big flask of ale with a passing pirate could be a good idea. Or staying up past your bedtime to finish a creative endeavor. Or staying up all night to watch the sunrise at a usually-crowded location. On your way there, you may meet other pirates out finding their own favorite locations.

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Avoid Facebook Quizzes That Ask How Much of a Pirate You Are

Do you think real pirates are answering quizzes? Of course not! They’re the ones making the quizzes! So if you’re answering those quizzes, get in touch with your own inner pirate and start making your own quizzes! But please don’t sell the results. If you’re wondering whatever happened to privacy, you might want to read this: What Happened to Privacy? Can it Exist in the Digital Age?

Talk Like a Pirate Day

On the other hand, Talk Like a Pirate Day may give you just enough of a laugh that you can go on without answering a Facebook quiz for another day. In case you’re wondering how this day came about, here’s How It All Started–International Talk Like a Pirate Day.  A fun read.

TROPICAL BEACH photoYou’ve Wasted Ten Minutes of Your Life

Do you enjoy self-deprecating humor as much as I do? If so, please leave me a comment!

 

 

 

Time Management for the Tired and Frazzled

 

Time Management for the Tired and Frazzled

Time Management for the Tired and Frazzled

In David Allen’s excellent book Getting Things Done: The Art of Stress-Free Productivity, he outlines five stages to mastering your workflow. These stages include:

  1. collecting the things that command our intention,
  2. processing what they mean and what to do about them,
  3. organizing the results,
  4. reviewing the options, and,
  5. doing!

He also mentions that one’s process is only as good as the weakest link. However, what if you are the weakest link?

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You Might Be the Weakest Link

In my years as a professional organizer, the one thing that really caused the most disorganization in people’s lives was the inability to make a decision. People would routinely have piles all over their homes and offices, and not have the slightest clue what to do or where to start. I’d like to call this “decision fatigue.” And it’s what leads to clutter. If you need to work on making faster decisions, here’s a helpful article from Success Magazine: 9 Tips to Make Smarter Decisions Faster. I like the idea of using a timer, so decisions don’t linger forever.

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Be Ruthless

Now in organizing physical stuff as well as the chores you need to do for your business, you need to be absolutely ruthless. If there’s something that isn’t going to help your business, you need to take out your biggest rubbish bin and throw that thing away (and by the way, having a BIG rubbish bin really helps–trust me on this). Putting off decisions will lead to clutter on your desktop, on your desk, and nothing will get done. Or things will get done very slowly, and painfully. This also goes for people who aren’t sympathetic to your work life. You don’t have to cut them out of your life forever but pivot away from those things that bring down your energy level. See How Pivoting Away from Drama Will Make You Less Stressed.

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It’s Counterintuitive

Making decisions will give you more energy, although you might not think so. You might think that putting off that decision will help you avoid your negative thoughts about it. Not so. It will still weigh on your mind like the proverbial albatross. And unless you really love having giant ocean-going birds hanging around, you’re probably better off without them. So if you’re feeling really tired and frazzled? Make a few decisions and see whether your energy levels improve. Want to get some other ideas? Here’s How Tired Business Owners Save Time: 10 Terrific Ways.

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The Metaphor is Yours and Yours Alone

Whatever metaphor you use, making decisions about the tasks at hand is up to you. Some people say you need to eat the frog first thing in the morning. In other words, do your most unpleasant task first. Personally, I’m a tactile learner, so my metaphors are usually about physical action. I like to hit things out of the ballpark, for instance. And I like to start with small wins. So, keeping with the baseball metaphor, maybe I’d bunt the ball and get to first base to create some momentum, rather than eating a frog. I like Brian Tracy’s story about eating the frog.

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Outsourcing

If your funds allow, outsourcing some or part of your work could be very helpful. See my post from last week about outsourcing your blogging. You can outsource practically anything. Have someone help with sales calls, picking up the phone for you, or what have you. You can even hire a CEO if you need to! Here’s a list of some things you might consider:

  • Making appointments
  • Graphic design
  • Shopping
  • Research

In fact, you may want to outsource everything about your business and then take a vacation. After all, you deserve one, right? Or only do the parts of your business that you really enjoy doing!

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Take Enough Time to Sharpen the Axe

In organizing for your business day, just like in organizing your home, you need to spend a little time and figure out what you’re going to do and how you’re going to do it. That means planning. Without some kind of a roadmap, who knows what you’ll end up doing all day or how long it’ll take. There will always be unplanned events and emergencies, but if you already have a plan, they’re less likely to sidetrack you. I like to spend at least 5-6 minutes (preferably 15!) writing down a to-do list for the day. And it’s best to write your list the night before, to get all those nagging things off your mind so you can sleep! The next morning, you’ll probably come up with a few more items to add to your list, too.

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Are You Getting Enough Sleep?

If you’re really tired and frazzled, sleep might be part of the problem. A lot of us really do not get enough sleep. Here are my Ten Reasons to Get More Sleep So You Can Conquer the World. Sorry–you can’t outsource sleep, although it’s possible to get a sleep coach if you really get stuck. But if you’re running a small company or startup, you need all your brain power to solve problems. Getting enough shuteye really helps. Here in the San Francisco Bay Area, it’s very common for people to say things like “I can sleep when I’m dead,” as though sleep were something merely optional. It’s not.

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Collaborations Give You Energy

Sometimes the best ideas come from people who do the same thing you do. Do you have a group of people who support you, help mentor you, and that you help in return? Your peer support group can save you tons of time and energy. There are many support groups online. For instance, Facebook groups are a good place to look. And if you like an in-person group, Meetups are a great place to discover like-minded people.

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The Doing

Arguably, the most important part of time management is the doing. That is, if you’ve actually gone through and collected your items, processed your list, organized, and reviewed everything appropriately. After all, you don’t really want to be one of those “do something–even if it’s wrong” people, do you? Probably not.

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Are You Tired and Frazzled?

What has helped you move from being tired and frazzled to alert and excited about work?

Outsourcing Your Blogging Might Be the Best Thing You Do

Outsourcing Your Blogging Might Be the Best Thing You Do

Outsourcing Your Blogging Might Be the Best Thing You Do

You’ve heard it over and over: having a blog and blogging regularly helps your site on Google. There are many benefits to blogging on your website, as outlined by this Forbes article: The Top 10 Benefits of Blogging On Your Website.

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What Counts as Blogging?

Have you done anything about blogging? No. Well, unless you count thinking about it right before falling asleep. Or scribbling it in the steam on the bathroom wall while you take a shower. Do those count as blogging, though? Probably not. Unless someone’s figured out a way to make steam-writing into a blog post, that is. Here are a few reasons you might want to outsource your blogging.

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Play to Your Strengths

Unless one of your strengths is writing, why not have someone else do it for you? Maybe your strength is sales, and you love making sales calls. Why not do that? Or maybe you’re an inventor. Or maybe you run a start-up with 20 people to manage. Even if you do enjoy writing, blogging might never make it to the top of your to-do list.

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Do You Know All the Nuances?

Blogging isn’t rocket science, but there are a few things to know before you get started. For instance, do you have the patience to create 25 headlines before choosing one? If not, you might want to read What Happens When You Write 25 Headlines Before Choosing One?

Your Sanity is Worth Something

If you’re simply fretting, and no blogging is actually getting done, why not consider outsourcing it? That way, at the end of the day, you’ll rest easier. If you want to worry about something, you can worry about something else. Not about whether the blogging is being done. Let someone else do that regularly.

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Focus on Your Business

You’re probably already focused on your business. But to outsource your blogging means you won’t have the idea of blogging hanging over your head. You know those few minutes right before you fall asleep? You can think about something productive, or something relaxing instead. Maybe relaxing isn’t something you do regularly when you’re running a company, but it could be.

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Save Your Time

Unless your business is so complex that absolutely no one can understand it and therefore write about it, using a professional blogger can save you time. This is related to “Focus on Your Business.”

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How About Doing a Combination?

By that I mean have someone start the blog for you and then you insert your own personality and edit a bit at the end? That works for some people. If you’re looking to create a relationship with your readers, this might be the best way to go. By the way, if you still insist on blogging for yourself, you might like this article: Blogging Beginner? How to Get Ahead of the Game.

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Hire a Professional

Why not hire someone with experience? I’m not talking about me, necessarily. Well, ok, I actually am. Why not consider hiring me? Please and thank you!

Blogging Beginner? How to Get Ahead of the Game

Blogging Beginner? How to Get Ahead of the Game

Blogging Beginner? How to Get Ahead of the Game

You’ve been hearing for years–make that a decade–that you need to start blogging. But how do you even begin? There’s so much information out there, and so much of it is technical. This assumes you already have a website set up, by the way. If you don’t, I can offer you a referral to someone who can help. This blog post is for those just beginning bloggers. If you’d like something more in-depth, you might want to check out Bob Dunn’s blog posts for tons more ideas (highly recommended!).

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Who’s Your Audience?

The first thing is to figure out who you’re talking to. If you don’t have an audience yet, think about who you’d like your audience to be. Who would be your ideal customer? What do they look like? Sound like? What are their interests and pain points? Here’s an article that might help you get started: Who Are You Writing For? Target Audience and Social Media.

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What’s Their Language?

I don’t mean English versus French. I mean style. Are they casual? Will everything you write need to be backed up by hours of research? Would they have a more formal style? Mirroring their language will help you engage with them. Some people find that creating the perfect audience member can help them when writing.

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Write an Intro Paragraph

I was taught a “keyhole structure” for writing. So you go from the large and abstract idea to the more particular. Your thesis is at the end of the first paragraph. But you don’t need to be that formal. The important thing is to introduce the subject matter to your audience.

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Write Three or Four Headers

Keep in mind that you can always change your headers later. What will each paragraph be about? If what you write changes, tweak your header to match. But it’s important not to mislead your readers. If you’re promising an exciting article about the benefits of, say, video games for teens, make sure your headers reflect the overall scheme.

Write a Sentence Under Each Header, and Then Another

Say something out loud and then write it down, if that helps. Whatever your paragraph will be about, write something. Then write a little more. Don’t edit or add links at this point. Just keep writing. As someone once said (Abraham Lincoln? Mark Twain?) before you can edit, you need to write.

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Put in a Call to Action (CTA)

What do you want your reader to do once they’re done reading? Fill out a form? Read something else you’ve written? Leave a comment? Say that!

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Edit

Go back and look at your writing. I find it helps to read it out loud at this point. Correct any mistakes. Does it flow well? If you’re not good at editing, you can have someone edit for you.

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Add Images

There are a number of sites for free images, or you can buy images, too. Which do you prefer? You can also **gasp** take your own photos and use those!

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Publish or Schedule

If you’d like to publish at a later date, go ahead and do that. Or publish it the moment you finish writing.

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You’re Done

Was that easy enough? If you have any questions, leave me a comment!

 

 

How to Magnetize Your Blog Post Titles Quickly and Easily

How to Magnetize Your Blog Post Titles Quickly and Easily

How to Magnetize Your Blog Post Titles Quickly and Easily

Everyone wants more people to read their articles. Or at least they want the right people to read their articles. But how do you get people to click? It seems silly that that’s what we content marketers focus on, but that’s what it comes down to. Here are a few ideas to help you with your blog post titles. And in case you missed it, here’s my post from last week: For Better Social Media Results, Focus on Engagement.

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Think about What Makes You Click on an Article

Seems really simple, doesn’t it? It doesn’t have to be difficult! If you’re a content marketer, what makes you want to know more about an article? Can you create a blog post title that’s similar to one you saw that made you want to click? The bottom line of this study from Marketing Land, What Makes You Click On A Headline? says that headlines that end in questions are the most popular. What do you think?

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Your Readers Are a Lot Like You

To expand upon what you like, your readers are probably a lot like you. They may be more busy, less busy, or they may spend time in different places than you. But they’re not all that different, really. And when you post your article online, you never know who’s going to read it. There’s someone out there reading one of your articles as you read this, probably.

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Use Headlines That Start a Story

For instance, when you use a headline that starts out “this is what happens when you…”, then your readers may want to feel compelled to understand the story. We all love stories! However, try to avoid click bait. Try to deliver what you promise in your headline.

Use Headlines of the Right Length

My not-so-secret weapon on CoSchedule’s Headline Analyzer. There are others around, but this one is the simplest and easiest to use. Plug in your headline, then keep playing with it until you get it right. Watch as your score goes up as you fuss around with the words. CoSchedule seems to like headlines with about 55 characters.

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Stack the Important Keywords Towards the Front

If your keyword is Pinterest tricks, put that near the front of the headline. So say Pinterest Tricks You Need to Know, for example. Not You Need to Know These Pinterest Tricks. By the way, have you read this article about creating 25 headlines before choosing one?

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Was That Quick and Easy Enough?

I hope so! What else would you like to know? Leave me a comment! And thank you.

 

For Better Social Media Results, Focus on Engagement

For Better Social Media Results, Focus on Engagement

For Better Social Media Results, Focus on Engagement

For Better Social Media Results, Focus on Engagement

If there’s one thing that most social media managers agree upon, it’s that engagement should be a very high priority for all your social media. People focus on follower count, which for many people is an almost useless metric. That’s not to say that you shouldn’t have some followers, because without any followers you’re pretty much just singing to yourself in the shower. By the way, did you know that I wrote a book with Eric Lofholm on Social Media Engagement that you can find on Amazon?

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What Is Engagement?

Everyone says you should have more engagement, but what is engagement on social media exactly? Engagement is the fine art of online conversation. Talking to others. If you’re just yourself on social media, then you’re talking as yourself. If you’re posting on behalf of a brand, then engagement means talking in your brand’s voice. SproutSocial has a fine article on why you should care about social media engagement. Look carefully at their pie chart, which shows that customers now want to use social media to connect with brands.

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What Does Engagement Look Like?

Engagement looks like a conversation. So if you’re posting on Facebook, it should look like people are commenting on your posts, and then you’re commenting back. You’re listening and then answering. Back and forth, back and forth. Like that. At first, engagement may feel a little awkward if you’re not used to it. But after a while, you may notice that conversations follow a certain pattern. There’s the greeting, then maybe a question or two or thirty, and then another greeting. It will get easier, I promise.

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How to Get Past the Awkward Stage?

Just like any other new skill, getting past the awkward stage can happen pretty quickly if you just keep at it. I’ve found that “Hello” works pretty well, though. Also: “Hi!” Or if you’re a cat, “Hai!” And here’s where the art of small talk kicks in. If you’ve ever been to a cocktail party and had to talk to someone, it’s the same thing. You’re going to feel awkward. The good news is, most everyone feels awkward. If, after these excellent suggestions, you still don’t feel up to a conversation, you might want to read How to Deal with Awkward Online Conversations.

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How Do I Get More Engagement?

At first, you may need to make a lot of comments on other people’s posts. Keep track of who writes back or shares your posts, too! Some people will never comment back or share your posts, however. That might be ok if what you’re posting of theirs adds value to your audience. And some huge accounts may never reply to you. Just keep at it. And notice those accounts with lots of engagement already–you may learn some tips and tricks simply from watching what other people do!

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My Secret: a 3 x 5 Card

One thing that helps me is a simple 3″ x 5″ card. At the beginning of each month, whatever I can fit on this card becomes my little cheat sheet. Remember in High School Chemistry, when you were allowed to have anything you could fit onto a 3″ x 5″ card as a cheat sheet for tests? No? Well, that’s what got me through organic chemistry. And, it turns out to be very helpful for social media management, too!

 

This is What Happens When You Use Murmuration to Affect Your Social Media

 

This is What Happens When You Use Murmuration to Affect Your Social Media

This is What Happens When You Use Murmuration to Affect Your Social Media

This is What Happens When You Use Murmuration to Affect Your Social Media

I’ve been thinking a lot about murmurations lately. Sort of obsessing over murmurations, actually. Partly because of global warming, to be honest. Where I live there have been terrible fires that have wiped entire towns off the map. There doesn’t seem to be any safe place anymore. And I got to thinking what if we all changed direction by taking a cue from nature? And what if we used social media to make that change? By the way, here’s my previous post about using social media for positive change, in case you missed it.

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Birds Do it

You can see the kind of rabbit hole this sort of thinking might lead to. But seriously, starlings change direction like one intelligent entity. And they change direction for the good of the entire school or herd or whatever you call a bunch of the animals. If you’ve never seen a murmuration, go to this website and watch the video there, because it’s a beautiful thing. Why couldn’t people do it, too?

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Safety in Numbers

“There is safety in numbers, so the individual starlings do not scatter but rather are able to move as an intelligent cloud, feinting away from a diving raptor, thousands of birds changing direction almost simultaneously.” writes Jami Heimbuch in the article above on murmuration. But one bird only affects its seven closest neighbors. That sounds like what we often do in our individual families and friends: take care of those closest to us.

Fish Do it

When small fish, such as sardines or anchovies, swim in a way to avoid predators, it’s called a “bait ball.” They do it to protect the school. They have other defensive measures as well, such as reflective surfaces which make it difficult for predators to single out individual fish. Bait balls look a lot like a murmuration, except under water.

Why Not People, Too?

In a way, people need protective measures, too. We largely need to protect ourselves from our own stupidity. The way we use up our natural resources, the way we’re driving climate change through dumb political decisions, all these things and many others require a different way of thinking. We need a murmuration, driven by social media, so that we can change direction in a positive way. We may be able to pivot away from drama, but can we make larger changes?

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What Do You Think?

Over the course of the last year, I’ve been hearing lots of people making changes. I hope that the changes are happening quickly enough. Can we change direction and avoid some of what is happening? Can it happen quickly enough?

 

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