Small Business Ideas for Social Media Newbies

Last week, I had the opportunity to chat with some social media newbies–a small nonprofit in the local community. They were using social media, but not very much. They have a website, but not much experience on social media. Maybe you’re in the same boat? Here are a few ideas you might use.

Check your followers

Do you know who your followers are on Facebook? On Twitter? Anywhere on social media? This nonprofit was surprised that many of their followers lived in a different area than their services cover. More of the locals were covering the cost for people that were farther away. It’s pretty easy to get demographic info about your followers. Here is a description, from the horse’s mouth (Facebook): How do I see demographic data about the people who like my Facebook page? You might also give people a reason (or two) to follow your page. For instance, maybe people want to learn about your free events.

Use good images in posts

It’s ok to occasionally use a poster or graphic with lots of text on it, but how about something that draws people in instead? An image with people in it will draw others in, especially if it’s someone they personally know! One silver lining about the pandemic–it’s often easier to get photos of people, since they’re sometimes masked. Otherwise, you probably want to ask permission to use photos of people. If you don’t know what makes a good image, this might help: 10 Best Practices for Eye-Catching Social Media Images. One tip I like is to vary your social media images. People don’t want to see exactly the same images all the time. So experiment with images and see which ones get the most reach.

Small Business Ideas for Social Media Newbies | Image by StockSnap from Pixabay

Ask what people want to see

It’s easy to ask what people want, especially if you’re connected to your followers in real life. You can ask people when you see them, or ask on your social media platforms. You will probably be surprised at what people want! I’ve written about How to Find Audience Pain Points and Why You’d Want to before. You don’t have to simply post about yourself, either! People may want information about other topics and solutions to their problems or issues. One of the easiest ways to figure out your audience pain points is to use a search engine like Google.

Get more people to follow you

This is something that doesn’t occur to a lot of people. Ask them to follow you. They often will. Also–pro tip–if someone has “liked” one of your Facebook posts and isn’t a follower, you can invite them to follow you. You can also ask super fans of your page to invite their friends. If you’re a nonprofit, you may have lots of employees connected to your page, and this is another good, simple way to get more followers.


#Digiblogchat September 13, 2022 Downtime, Vacations and Time off with @CreativeWoodVT

Image by <a href="">Walkerssk</a> from <a href="">Pixabay</a>

Topic Tuesday, September 13, 2022: Downtime, Vacations and Time off with @CreativeWoodVT! | Image by Walkerssk from Pixabay

The topic for Tuesday, September 13, 2022 is Downtime, Vacations and Time off with @CreativeWoodVT! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. Down time: do you unplug from work? Or no?

Q2. Down time: do you get enough? How much do you need?

Q3. When it’s time for a real break from work, do you prefer staycation or vacation? Why?

Q4.  Does your employer offer paid time off? If so, do you use it up regularly or save it up?

Q5.  Employers, do your employees earn paid time off? Do you support them using it?

Q6. Self-Employed, how do make sure you get the time away you need? Do you schedule in vacation time?

Q7. How important is the time away from work?

Q8. In your current situation, how much time away for vacation is reasonable? 1 week? 2 weeks? More?

Q9. Do you worry about work while you are on vacation? Or, are you able to totally relax?

Q10. For those of you who vacation on a regular basis, where is your “go to” spot?

Best Ways to Reinvent Yourself

If you’re considering reinventing yourself, the good news is that things change. People move, friends act differently, and even climate change changes us. Your circumstances have probably changed, and you may be thinking about a new career. Or you may want to try on a new hobby.

Quarterly reviews

One of the best ways I’ve discovered to look at yourself is to do a quarterly review. What worked and what didn’t? What would you like to do going forward? Is there something that fell off your calendar or your radar? And make no mistake, doing a self-review will make you a better writer and blogger. I’ve written about improving your blogging here: How to become a better blogger: quick and easy ways.

Self-awareness is the key to reinvent yourself

If you’re not already journaling, or keeping track of your reactions to the world, a journal is a very good way to gain self awareness. Some of my best Aha! moments have been discovered through journaling. And a journal doesn’t need to be about your personal life. You may also want to journal about your career or work life. In Wikhow’s article, How to Start a Journal, Nicolette Tura describes how to get started: “Write about what you felt today. Pour your joys, your frustrations, and your goals into the journal. Use the act of writing as a way to explore your feelings.”

Unplanned changes

Recently, there have been a lot of unplanned power outages where I live. So of course everyone has had to adjust to these outages. Unplanned changes change our views of ourselves, too. Do we continue to live the same way? Or do we suddenly have to plan for possibly having no power? In my case, I opted for a back-up power supply. You may want to use time management to get that to-do list under control. Perhaps this will help: Best Social Media Time Management Apps and Tools.

How long does it take to reinvent yourself?

That depends upon how thorough a job you want to do. If you’re simply reinventing the way you look, maybe redoing your wardrobe and hair, that could be done much more quickly than, say, changing your career and getting a new credential. In his 15 Steps I Took to Successfully Reinvent Myself After Losing Everything, John Rampton describes attaching yourself to the right people, learning, and finding a mentor. He also mentions that “Reinvention is a process that could take years.”

How to reinvent yourself professionally

Of course, reinventing yourself professionally is much different than reinventing yourself physically. You’ve all seen those images on the interwebs of people who want to actually look like a Barbie doll. A professional reinvention is much easier, and the pain is, well, different. You’ll want to explore your interests, create a bucket list, and recognize all the resistance you’ll receive–from yourself as well as others. Then again, changing yourself could be a lot of fun if you’re interested in the journey! Have you ever gone through a professional change? How did you start?




#Digiblogchat September 6, 2022 Discover Your Passion with @maricarjagger

Image by <a href="">Gerd Altmann</a> from <a href="">Pixabay</a>

#Digiblogchat September 6, 2022 Discover Your Passion with @maricarjagger | Image by Gerd Altmann from Pixabay

The topic for Tuesday, September 6, 2022 is How to discover your passion with @maricarjagger! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. Have you always known what you wanted in life?

Q2. Have you ever wondered who is the real you?

Q3. How would you go about discovering your values?

Q4. What are the things you love to do?

Q5. What are your pet hates? And how do you deal with them?

Q6. What do you tend to do when you need a break?

Q7. What did the 5 year old you like doing?

Q8. Given a free day, how would you fill it?

Q9. Are you happy with who you are now or are you a work in progress?

Q10. Why is passion so important?


Find Your Target Audience: Best Ways

Get fresh eyes on your target audience

If you’re a small business owner, you might be too close to your own business to find your audience alone. I recommend getting some help with this. Ask someone outside your business who will be honest for advice. Ask your friends and friends of friends for their recommendations (for someone to help). If that fails, you could also go to Fiverr and read the reviews. When I needed help with formatting, a thankless job, I went to Fiverr. You could do the same to find someone to help you find your target audience.

Review your target market

When you started your business, you probably had a general idea of who your target audience was. Or at least you knew who you wanted that audience to be.

But how many years ago was that?

Your audience has probably changed! Even if it was only 2-3 years ago, the person in the middle of your target is probably not the same person right now. If you’re still using the old target, maybe your audience needs to be refreshed. And even if it’s the same audience, it’s good to be reminded of who that audience is. I’ve written about target markets before. You might like How to Speak Your Client’s Language.

Questions/ideas to help define your target audience

I can talk about this from my own viewpoint. When I started my business, my audience was older and mostly women who weren’t very tech-savvy. My audience became younger and more tech savvy after a few years. Now many in my target market are Asian, and I really love that! It’s very interesting to recalibrate your audience and see what your results are. Here are some actionable ideas to help. Another interesting idea, noted in Hubspot’s article How to Find Your Target Audience, is to have a different account for each target audience.

What does your target audience looks like? Beyond the typical age and gender demographic, what else do you know specifically about your audience? It’s good to know these things even if you are different, or maybe especially if you’re different from them.

What is your target market’s political stance? Democrat? Republican? Apolitical? This is good to know, even if you don’t plan to talk about politics.

Draw the specific person you’re targeting

I recommend drawing the specific person you’re targeting–literally. As in get a big sheet of paper and draw the person you’re targeting. Later, when you’re coming up with content, this is the person you’re targeting. You always have to ask why you’re sharing what you’re sharing. Will that person you drew be interested?

Image by <a href="">jplenio</a> from <a href="">Pixabay</a>

Find Your Target Audience: Best Ways | Image by jplenio from Pixabay

Will what you have to say be helpful to your target audience?

If your target audience is a democratic man in his 40s, draw that person. What is he wearing? How does he wear his hair? What race is he? Is he American? European? Asian? Does he look like you, or not?

After you have the physical attributes down, what about the invisible ones? These might be the most important of all. This could have to do with pain points. Does he have a good grasp of technology? How does he spend his free time? How does your product or service fit into his life?

What health issues does your target audience have?

Do they have kidney stones? Muscle cramps? Diabetes? Or are their health issues more general–like needing more exercise? You could ask a few people and see what they say. Or try a google search!

What does he/she worry about? What keeps them up at night?

These pain points are important to address.

You can talk about your own issues, but what if they don’t overlap with your audience? Should you still talk about yourself?

Of course, talking about your own interests could bring in a completely different audience, too! You never know what could happen.

Decide what not to say to your target audience

It’s probably good to think about what you shouldn’t say on social media. Personally, I try to avoid politics, anything too sexual, and violent news. What’s on your personal list? And what would be on your target audience’s list?

How will you build trust with your audience?

Having empathy for your target audience is very important. If you can be a resource for people, it’s a real gift. It builds trust.

Seth Godin says psychographics is the most important piece of the target audience puzzle (not his exact words). Knowing what they believe, what they dream of, what their fears are, and what their desires are. That is everything.


#Digiblogchat August 30, 2022 Why Sharing Pictures and Videos Can Help You Achieve!

Image by <a href="">Claudia Dewald</a> from <a href="">Pixabay</a>

#Digiblogchat August 30, 2022 Why Sharing Pictures and Videos Can Help You Achieve! | Image by Claudia Dewald from Pixabay

The topic for Tuesday, August 30, 2022 is Why sharing pictures and videos can help you achieve! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. What makes a picture or video worth sharing on social media? #digiblogchat 

Q2. Which pictures would you hesitate to share? Why? #digiblogchat 

Q3. Are there any videos you’ve shared that have surprised you with how they’ve performed? #digiblogchat 

Q4. Tell us about a time that a picture turned controversial! What happened? #digiblogchat 

Q5. Would you ever share something without a picture or video? Why or why not? #digiblogchat 

Q6. What makes you want to take a photo or make a video clip? #digiblogchat 

Q7. When you look at a pic or clip, what draws you to it in the first place? #digiblogchat 

Q8. Who is likely to review what you share via @insta @tiktok @facebook @google and is the reaction welcome? #digiblogchat 

Q9. Might you make better use of images alongside blogs or within web content? #digiblogchat 

Q10. Who successfully monetises what they post? #digiblogchat 

Jealousy in the Workplace: How to Deal with it

We’ve all had to deal with workplace jealousy. Someone else sees what you’re doing and wants to steal your idea, have your success, or simply get to where you are without working at it. Or maybe you’re the jealous one–striving to be like someone else or fuming at someone else’s success? Whichever way it is for you, here are some ideas that may give you a fresh perspective.

Flaws, failures and finger-pointing

When a jealous person sees your success, he or she may point at your flaws and try to highlight them to others, thus undermining your success. He may also try to focus on your failures. This kind of finger pointing never helps to sort out the jealousy of the person who is jealous. While it’s difficult to remain positive when you hear the jealous person belittling you, it’s important to take the high road and not return insults. Eventually, other coworkers may come around to your point of view. I’ve talked about how some social media posts elicit jealousy before in Maslow’s Unbelievably Strange Hierarchy of Social Media Needs.

Workplace jealousy creates a toxic environment

Although you might want to hide your head in the sand when you recognize jealousy, doing so won’t make the problem disappear. In fact, when you pull your head out of the sand, the problem probably will have gotten worse. It’s best to deal with jealousy head on. Indeed has a good article on how to handle workplace jealousy: 8 Tips to Help You Handle Workplace Jealousy. I like this one: “Remain positive at all times, even around jealous coworkers.” Not so easy to do, though, is it?

Belittling others, name calling, and talking behind others’ backs

If someone else is jealous of you, it’s much more difficult to deal with than if you’re the jealous one. But you can start by asking the jealous person what’s going on. Maybe there’s something they need to get off their chest. In her Psychology Today article How to Handle a Jealous Coworker, Kaja Perina says Sometimes, a coworker’s negative behavior toward you may have nothing to do with you or with your work performance. And knowing that can make all the difference.

Moving past jealousy

The best way to move past jealousy, in my opinion, is not to compare yourself to others. There will always be others more or less successful than you. Another way to get through it is to journal. Ask yourself these questions: What is making you jealous? Is the person you’re jealous of honestly doing better than you, or is it imagined? What exactly is it that is bothering you? If you can figure out the answers to these questions, you’ll be closer to getting through the jealousy. And be honest. Maybe you need more skills so you can be like that other person in their career. Maybe there’s a class or two you could take to uplevel your skills.

Have you ever had to deal with jealousy in the workplace? How did you do it?

#Digiblogchat August 23, 2022 Coaching and Mentoring


Image by <a href="">Pexels</a> from <a href="">Pixabay</a>

#Digiblogchat August 23, 2022 Coaching and Mentoring | Image by Pexels from Pixabay

The topic for Tuesday, August 23, 2022 is Coaching and Mentoring! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!


Q1. Why is it important to have a coach or mentor for your business? 

Q2. Would you need a separate coach or mentor for your personal life? 

Q3. What’s the difference between coaching and mentoring? 

Q4. Could you get the guidance you need from books or videos? Why or why not? 

Q5. What are some benefits you might get from coaching? 

Q6. Could a coach help you develop better soft skills or are those impossible to improve? 

Q7. How has having a coach helped with your self-confidence? 

Q8. Have you ever considered becoming a coach or mentor yourself? Why? 

Q9. What are the downsides of coaching or mentoring in the workplace, if any? 

Q10. How would you go about finding a coach with a good fit for you? 

A Discussion on Seniors and Their Use of Technology

Recently while researching the topic of seniors and the use of technology for #digiblogchat, a chat that @LazBlazter and I host on Twitter, a number of interesting topics came up. Here are some of the spinoffs from that chat.

Featured Guest Warren Naida

The questions for our recent #digiblogchat are already published, by the way. Our featured guest for the chat was @WarrenLNaida. Since the chat ended, Warren has also published a blog post, which you can find here: We Need to Have a Different Conversation about Seniors and Technology. Warren:”Who is a “senior” and who is not? Our access to technology is dependent on other demographics than age. Usually it’s about money and education. The country and city in which we live. Our schools. Our jobs. Access to the internet.” And if you don’t already know Warren Naida, then you should know that he’s already a successful author, teacher, and SEO expert. By his own admission, he’s not yet eligible for senior discounts in his home country, Germany. But his kid would say he’s ancient!

Jim Katzaman’s Take on the Chat

We are all interested in hearing who gets what from our chats. @JimKatzaman outlined several items, each of which could be a chat all by itself. Jim’s article is here: Seniors Find Tech More to Their Liking in Today’s World. For instance, we talked about cybersecurity, which is an issue for people of all ages, not just seniors (whatever that word means any more). And during the pandemic many people experienced loneliness and isolation. So turning to the use of technology was and still is a great way to meet like-minded people. Virtual Meetups (through Zooms or Facetimes) are just one way people can connect with others, but this requires some ease with technology. During the beginning of the pandemic, we all saw people struggle with new technology on zooms.

Exploring and doing the research for the chat

Before most #digiblogchat chats, I do some research, and this was no exception. A number of people weighed in, as usual (you can see more specific ideas from Jim’s or Warren’s links, above). What I found most interesting was getting to know more about Ashton Applewhite. Applewhite has written a manifesto on ageism called This Chair Rocks. She’s also been been featured on TED Talks. Applewhite makes a number of statements on her website which might surprise you. For instance “People are happiest at the beginnings and the ends of their lives.” AndOnly 2.5% of Americans over 65 live in nursing homes.” And while reading about Applewhite, I found an entire mountain of information about aging, such as the website Old School, and their section of Books and Blogs.

Ageism works both ways

Although we might think of ageism as something that only affects older folks, younger people suffer from discrimination, too. Think back to a time when someone told you you were too young for an activity. That might’ve been simply going to an amusement park, but it could also apply to driving a car or operating machinery.


#Digiblogchat August 16, 2022 Essential Insurance for Small Businesses with @ColfaxInsurance

Image by <a href="">Sarah Richter</a> from <a href="">Pixabay</a>

The topic for Tuesday, August 16, 2022 is Essential Insurance for Small Businesses with Alyx of @ColfaxInsurance | Image by Sarah Richter from Pixabay

The topic for Tuesday, August 16, 2022 is Essential Insurance for Small Businesses with Alyx of @ColfaxInsurance! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!


Q1. How do I know whether I need business insurance? Where do I start?

Q3. What are the most common business insurance claims?

Q4. How do I know I have the right coverage for my needs?

Q5. What are the risks that my policy would protect my business from?

Q6. Would my regular auto insurance cover any coverage I need for commercial auto?

Q7. What types of businesses can be covered by a business policy?

Q8. What if I have a more specialized or obscure business type? Can I still get covered?

Q9. Why do you think business insurance is important?

Q10. What types of insurance should a small business consider (versus a large business)?

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