#Digiblogchat November 1, 2022 Topic: Intentional Buying, Decluttering, Reusing

Image by <a href="https://pixabay.com/users/yeskay1211-6332528/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2836301">Sathish kumar Periyasamy</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2836301">Pixabay</a>

Tuesday, November 1, 2022’s topic: Intentional Buying, Decluttering, and Reusing Image by Sathish kumar Periyasamy from Pixabay

The topic for Tuesday, November 1, 2022 is Intentional Buying, Decluttering, and Reusing! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. How much do you think about what you buy before making a purchase? 

Q2. Does the idea of decluttering terrify you? How so?

Q3. What are some creative ways of reusing something that you’d normally discard?

Q4. If you shopped like a minimalist, what would that look like?

Q5. How does the idea of who you were in the past keep you from decluttering in the present?

Q6. What is is the benefit of reusing over recycling?

Q7. How does having a shopping list help you be more intentional in a store?

Q8. How much does having too much stuff cost you?

Q9. What are some things you could reuse to divert them from the landfill?

Q10. What are some tips for intentional buying, decluttering, and reusing that you’d like to share?

Who Shares More? Millennials versus Baby Boomers

Here’s something that bothers me about Boomers, even though I am one. I’m always hearing that Gen-Xers and Millennials are on their phones all the time. It’s rude, say the Boomers. They don’t care for it. But here’s the thing: you can be engaged, share your ideas, and be on your phone, sharing. By the way, if you’re a Millennial and you need to know how to terrify your friends, there’s this: Yes, Why Not Call Your Friends on the Telephone? After all, it’s fun to scare your friends, especially around Halloween.

Why this particular bee in this particular bonnet?

Recently, on vacation, another Boomer was complaining about the use of smart phones. “Are you working?” she’d ask me while I checked my Twitter, Facebook, Instagram, etc. “No” I answered. “Do I need to be working to check my phone?” She went on to say that she thought it was rude. By the way, this is the same person with the outmoded ideas such as eggs being bad for your cholesterol. If you get in the Wayback Machine, that was back in 1968, when the American Heart Association singled out eggs (here’s the scientific study behind that factoid, by the way). Since about 1999, the general consensus is that consuming eggs has no noticeable effect on one’s cholesterol or chances of developing heart disease. If this person had been reading newer books and articles, and not simply relying on ancient textbooks, she might have known that. But I digress.

It’s a different kind of sharing

When I’m with younger friends, they share all kinds of things: pictures, stories, news articles. My nieces and nephews share funny memes that they just discovered on Pinterest. A picture of their cat acting goofy. Articles that they discovered that I might like. Photos of babies, memes, and Facebook pages fly back and forth between phones. They share Amazon wish lists. They’re signing up for classes using QR codes. On their phones. And they’re taking embarrassing photos, which they then use for sharing or blackmailing purposes.

 

Image by <a href="https://pixabay.com/users/funkyfocus-3900817/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1875813">David</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1875813">Pixabay</a>

Who Shares More? Millennials versus Baby Boomers | Image by David from Pixabay

They’re laughing and excited

While the Boomers are sneering and saying that kind of sharing “doesn’t count,” the Millennials continue to share. Yes, it’s social media, and it’s online. Yes, sometimes there are “in jokes.” But it’s still sharing. Oh, and did I mention all the selfies? There are about a million of those. By the way, I’ve written about Boomers before. You might like: The Best Reasons Baby Boomers Must Start Using Social Media. And it’s not that Boomers don’t share. We/they share plenty of things, but they’re not online so much.

Boomers need to get over themselves

This kind of sharing is here to stay. Nobody is putting down their phones. People will continue using their devices. It’s fun and nobody’s being hurt. Well, it’s true that too much blue light at night can disturb your sleep. But seriously. Come on!

In the Millennials versus Boomers world, where do you fit?

What kind of sharing do you like? Are you with the Boomers here, or are you more like the Millennials? Let me know!

#DigiBlogChat October 25, 2022 Loyalty Programs with @italelite

Image by <a href="https://pixabay.com/users/geralt-9301/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2671879">Gerd Altmann</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2671879">Pixabay</a>

Loyalty Programs with Brian Shiraho (aka @italelite) | Image by Gerd Altmann from Pixabay

The topic for Tuesday, October 25, 2022 is Loyalty Programs with Brian Shiraho (aka @italelite)! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

1. How would you define loyalty programs?

2. What is the importance of loyalty programs?

3. Have you or your company ever implemented loyalty programs? What was the experience like?

4. Do you consider loyalty programs more of marketing or customer-retention tactic? Do tell!

5. What businesses can use loyalty programs? Why?

6. What are the best examples of loyalty programs you’ve seen or participated in? How was the experience?

7. Who benefits the most out of loyalty programs, the customers or the business? Why?

8. Since most Loyalty programs collect customer data, how are customers assured of data privacy?

9. How can one successfully incorporate loyalty programs in their business?

10. What are the alternatives to loyalty programs, and how do they work?

Ten Best Ways to Find Outstanding Content

Ten Best Ways to Find the Best and Most Outstanding Content | Image by PIRO from Pixabay

We’ve all been there–it’s just minutes before a deadline and you’ve got no content, let alone best content, to show for your efforts. Maybe you’re tired, or maybe your brain just isn’t functioning. Whatever the case, you’ve got to come up with something–anything–so what’s a content creator to do? Here are a few ideas.

Look back to move forward

That is, look at your own blog posts or content that you’ve posted online and see what’s performed well. Then try to duplicate that success. If you need to know how to do that, here’s some help: Social Media Value: Why It’s Important and What to Measure.

Check Facebook or your favorite social media platform

For me, that would be Twitter. You don’t have to use what’s trending, but that’s one way to go. What are your friends or favorite accounts talking about? Could you tweak their content to fit your platform? Or could you repost and give them a nod at the same time? You could also join a Twitter chat to get good content ideas.

Image by <a href="https://pixabay.com/users/piro4d-2707530/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2398832">PIRO</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2398832">Pixabay</a>

Scan blog comments

Sometimes a person who comments on your blog will give you an idea you hadn’t thought of. Maybe you disagree with what they’ve said. Write about why you agree or disagree.

Use your audience’s pain points

Do you know what your audience’s pain points are? If not, here’s an article that might help: how to find your audience’s pain points and why you’d want to.

Create a compelling headline

Neil Patel suggests that most people will read the headline, but few will read anything else. So the headline is the most important thing. So spend most of your time working on the headline. Sometimes, as you’re creating a good headline, more ideas will pop into your mind.

Search for posts on each social media platform

When you’re looking for content for a particular place, search that platform first. Looking for an Instagram headline? Search on Instagram. Looking for good Pinterest posts? Search there first.

Keep an idea file

This works particularly well for blog post ideas. Of course, you can take pieces of that blog post and spread them around the interwebs, too. You never know when an idea might show up. So make sure you have a way to record those ideas before they fly away.

Use Pinterest as a search engine

And that’s because Pinterest is a search engine. I haven’t written about Pinterest in a while, but it’s very good for discovery. And it deserves to be used more. For instance, I just found this: 70 killer content ideas to post on social media. That took all of 30 seconds to find.

Identify trending topics

Trending topics can occur anywhere. If you’re on YouTube a lot, use those trending topics. Often, YouTube trending topics will appear based on what you watch. I’ve found many interesting videos based on YouTube recommendations.

Use lists

I might love lists more than anyone. These days, people say they don’t want to be listed, but those people don’t know what they’re talking about. One of my favorite posts is about lists: Twitter lists for the power user. Do you use lists?

#Digiblogchat October 18, 2022 Topic: Discovering Good Content

#Digiblogchat October 18, 2022 Discovering Good Content | Image by Alexandr Ivanov from Pixabay

The topic for Tuesday, October 18, 2022 is Discovering Good Content! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. Have you ever used trending topics to find good content? How’d that go? 

Q2. When you find good content, what do you do with it? 

Q3. What tools do you use to find good content? 

Q4. Do you start with a good image or good idea when looking for content and why? 

Q5. What are your audience’s pain points and how can you use those to create content? 

Q6. Do you ever review the content that has performed well on your site and try to reproduce it? Do tell!

Q7. When you get stuck looking for content, what’s your most useful idea? 

Q8. Could you share a recent business success or failure and how would that work? 

Q9. What popular superhero could you use to help promote your business? 

Q10. What tips could you share with others who are stuck trying to create good content? 

#Digiblogchat October 4, 2022 Disinformation with @LazBlazter

Image by <a href="https://pixabay.com/users/thedigitalartist-202249/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2077138">Pete Linforth</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2077138">Pixabay</a>

#Digiblogchat October 4, 2022 Disinformation with @LazBlazter | Image: Pete Linforth from Pixabay

The topic for Tuesday, October 4, 2022 is Disinformation with @LazBlazter.! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter, who also wrote the questions for this chat. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. What is disinformation from your perspective?

Q2.  examples can you share of content that was published using disinformation to achieve an outcome?

Q3. Is disinformation a legitimate business / political tool?

Q4. Is it reasonable to require major Tech platforms to regulate the publication of content or are Governments shedding liability?

Q5. Do you have a view on how Artificial Intelligence #AI can flag harmful and misleading content?

Q6. What motivates the use of disinformation in place of accurate and specific data?

Q7. Would shutting down opportunities to monetize unverified and harmful content improve the trustworthiness of data sources?

Q8. Alternatively, would incentives to validate information accuracy encourage more publishers to verify and endorse validation services for data integrity?

Q9. What steps do you take to assure your information and data integrity is secure, reliable and resilient to challenge?

Q10. Which platforms do you trust for content and how you avoid disinformation?

#Digiblogchat September 27, 2022 Inflation-Proofing Your Business with @VirtuDeskCom

Image by <a href="https://pixabay.com/users/stevepb-282134/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=522549">Steve Buissinne</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=522549">Pixabay</a>

#Digiblogchat September 27, 2022 Inflation-Proofing Your Business with @VirtuDeskCom | Image by Steve Buissinne from Pixabay

The topic for Tuesday, September 27, 2022 is the Inflation-Proofing Your Business with @VirtuDeskCom! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. What is Inflation? #DigiBlogChat

Q2: The Bureau of Labor Statistics just released its July 2022 Consumer Price Index report. According to the final data, prices rose 8.5% year-on-year through July, compared to 9.1% in the previous month—a slower pace than economists had predicted. What does this data mean for business owners and entrepreneurs? #DigiBlogChat

Q3: What are the current drivers of inflation? #DigiBlogChat

Q4: How does inflation affect your business growth? #DigiBlogChat

Q5: How do you prepare your business for inflation? #DigiBlogChat

Q6: What are the best strategies to make your business resistant to the effects of inflation? #DigiBlogChat

Q7: Is it a good idea to invest during inflation? Why or why not? #DigiBlogChat

Q8: How can the inflation reduction act help businesses in coping with inflation? #DigiBlogChat

Q9: What other revenue streams you can venture in during inflation?  #DigiBlogChat

Q10: What strategy from today’s chat will you implement in your business to combat inflation? Why? #DigiBlogChat 

How to Succeed in the Last Quarter

Your last quarter’s success is possible!

Did you, like me, suddenly look up and realize there are only three months left in the year, and wonder about your last quarter’s success? Time seems to be accelerating, and the Pandemic hasn’t helped us keep track of time. If that sounds like you, here are some ideas for you, as you navigate through the fall and into the winter and holidays. If time management is an issue for you, here’s an article that could help: Best Social Media Time Management Apps and Tools. Hint: Dashlane and NokoTime apps save loads of time.

Be realistic

By that, I mean you might write down some lofty goals, but there may be things that get in your way. And it’s important to give yourself a little slack. Could you write down your most ambitious goals, but back off them just a little? For instance, instead of building an entire team between now and New Year’s Day, how about hiring the main executives instead?

Create obtainable goals to reach a successful last quarter

You might be able to stretch a little on those goals, right? By the way, I’ve written about stretch goals before. You might like How to Make Stretch Goals That Will Make You Stretch. For instance, reframing goals can help you reach your goals. And making goals both fun and productive is also a good idea. Well, at least it’s an idea that has helped me.

Image by <a href="https://pixabay.com/users/0fjd125gk87-51581/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1678307">0fjd125gk87</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1678307">Pixabay</a>

How to Succeed in the Last Quarter | Image by 0fjd125gk87 from Pixabay

 

How to become productive again?

If your productivity has fallen off this year, it’s time to examine why. Was it because of laziness? Was there an illness in the family? Were there other tasks you had to do before work? Will these same reasons block your productivity during the last quarter? If your productivity is down and you don’t know why, maybe consider hiring a coach for a session or two to help you figure out why.

Holidays can be good times for networking

Holidays can sometimes look like obstacles to someone who’s ambitious and loves to work. But holidays are also great times to get out and meet people! So don’t believe that your productivity will necessarily fall because of the holidays coming up. Your last quarter’s success might depend upon that holiday party! Here’s a good article about reaching out during the holidays: Holidays Are the Perfect Time to Reach out to Your Network.

Don’t give up!

Just because it’s the end of the year, don’t give up! There’s still a lot you can do, and the holidays could even help you reach your own personal successes. Forbes has a good article that could motivate you: 11 Smart Ways for Leader to Assess Accomplishments Each Quarter. I like this: “Our team works backward by setting quarterly goals and then assessing all monthly and weekly goals to be whatever will help us hit the quarterly metrics.” which is part of their fourth smart way.

 

#Digiblogchat September 20, 2022 End of Summer with @EmaPirciu

Image by <a href="https://pixabay.com/users/2023852-2023852/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1192669">Bianca</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1192669">Pixabay</a>

#Digiblogchat September 20, 2022 End of Summer with @EmaPirciu | Image by Bianca from Pixabay

The topic for Tuesday, September 20, 2022 is the End of Summer with @EmaPirciu! Join us on Twitter each Tuesday at 1:00 p.m. PDT for #DigiBlogChat. My partner for these chats is @LazBlazter. If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1.#ICEBREAKER: Share a GIF that illustrates your favorite end-of-summer activity.

Q2. When does summer officially end for you?

Q3. Share three things that enriched your summer in 2022. 

Q4. What’s something you had planned for this summer and didn’t accomplish? 

Q5. How can we get the most out of the last days of summer? 

Q6. What’s your favorite end-of-summer recipe? 

Q7. Can you think of an end-of-summer marketing idea that caught your eye this year?

Q8. Let’s build a playlist with end-of-summer songs. What music do you listen to these days?

Q9. One thing you like about autumn is _________________.

Q10. When do you plan to take your next vacation?

Small Business Ideas for Social Media Newbies

Last week, I had the opportunity to chat with some social media newbies–a small nonprofit in the local community. They were using social media, but not very much. They have a website, but not much experience on social media. Maybe you’re in the same boat? Here are a few ideas you might use.

Check your followers

Do you know who your followers are on Facebook? On Twitter? Anywhere on social media? This nonprofit was surprised that many of their followers lived in a different area than their services cover. More of the locals were covering the cost for people that were farther away. It’s pretty easy to get demographic info about your followers. Here is a description, from the horse’s mouth (Facebook): How do I see demographic data about the people who like my Facebook page? You might also give people a reason (or two) to follow your page. For instance, maybe people want to learn about your free events.

Use good images in posts

It’s ok to occasionally use a poster or graphic with lots of text on it, but how about something that draws people in instead? An image with people in it will draw others in, especially if it’s someone they personally know! One silver lining about the pandemic–it’s often easier to get photos of people, since they’re sometimes masked. Otherwise, you probably want to ask permission to use photos of people. If you don’t know what makes a good image, this might help: 10 Best Practices for Eye-Catching Social Media Images. One tip I like is to vary your social media images. People don’t want to see exactly the same images all the time. So experiment with images and see which ones get the most reach.

Small Business Ideas for Social Media Newbies | Image by StockSnap from Pixabay

Ask what people want to see

It’s easy to ask what people want, especially if you’re connected to your followers in real life. You can ask people when you see them, or ask on your social media platforms. You will probably be surprised at what people want! I’ve written about How to Find Audience Pain Points and Why You’d Want to before. You don’t have to simply post about yourself, either! People may want information about other topics and solutions to their problems or issues. One of the easiest ways to figure out your audience pain points is to use a search engine like Google.

Get more people to follow you

This is something that doesn’t occur to a lot of people. Ask them to follow you. They often will. Also–pro tip–if someone has “liked” one of your Facebook posts and isn’t a follower, you can invite them to follow you. You can also ask super fans of your page to invite their friends. If you’re a nonprofit, you may have lots of employees connected to your page, and this is another good, simple way to get more followers.

 

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