How to Outsource Your Social Media, Protect Your Valuable Time

How to Outsource Your Social Media, Protect Your Valuable Time

How to Outsource Your Social Media, Protect Your Valuable Time

Outsourcing. Among some circles, it has a bad connotation. But for those of you whose most valuable asset is time, it can save your time, your family life, and your money. Because unless doing social media is something you truly enjoy, giving it to an expert makes more sense than doing it yourself. I like this article: 10 Reasons You Should Outsource Social Media Marketing To Someone Else and its emphasis on the warning signs for botched social media management, by the way.

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Do You Do Your Own Plumbing?

Unless you’re a plumber, construction guy, or handyman, probably not. So why do you do your own social media? When you first launch your business, you may want to save money. But then you realize that your main job is staying healthy so that you can stay in business longer. And social media isn’t usually seamlessly integrated into a business, but an add-on that people think of at the last minute (usually).

A Few Things to Look For in a Social Media Manager

Besides the big ones, such as sanity and strong communications skills, there are other things to look for. Personally, I like people I work with to be flexible and to have good people skills. Since your SMM has to deal with clients, they ought to be friendly and personable. There are tons of examples of people ruining their reputations with bad customer service, so why not have someone who might actually make you look better? Gasp!

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Make Sure the Social Media Manager Has Experience

How long have they been bouncing around the internet? Can they give you a few examples of people they’ve worked with? Do they have good testimonials from customers, for instance?

You may like some of these previous posts about social media managers:

Avoid Worst Practices

Sure, there are best practices, but there seem to be so many more ways to fail. People seem to find more and more creative ways to fail all the time. For instance, here are The 10 All-Time Worst Customer Service Practices from Forbes. Now consider if those worst practices happen publicly, on social media, and you can imagine how much one mistake can be magnified! Everyone has a smart phone these days, and they’re all snapping pictures and putting them on Facebook.

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Flexibility is Key

Employers are becoming more flexible, so entrepreneurs need to be more flexible, too. Here’s an article I like about How to Make Your Workplace More Flexible, from Fortune. So if you thought early on that you didn’t want to outsource your social media, perhaps now that your company is up and running, it’s time to revisit that idea!

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How Much Is Your Time Worth?

If you love love love social media, and you can optimize your post better than a manager, then perhaps you don’t need to hire someone. But if the entire process takes too much time (time you’d rather spend at the park or with your kids), then it might be time to hire someone!



When Social Media Isn’t

When Social Media Isn't

When Social Media Isn’t

I’ve been saying this until I’m nearly blue in the face: you have to be social on social media to succeed. People are still doing feeds from Facebook, saying that they get no clients from Twitter (because they only have a feed from Facebook), and doing everything they can to make social media easier for themselves. Social media requires some  work if you want to do it right. Here are some worst practices!


What can I say about broadcasting that hasn’t already been said? People want conversation and engagement. So listen, chat, be friendly, and inclusive. Reach out to newbies and be generous first.

Reckless Retweeting

Retweeting  conversations between other people, retweeting a whole list of people when you’re having a conversation with just one person on the list, and retweeting Friday Follows with no reason given to follow all come across as lazy.

Bad Auto-DMs

On Twitter, good Auto Direct Messages are a rare breed. The majority of auto-DMs are, at best, boring and at worst spammy.

Whining on Facebook

Having a negative attitude on Facebook won’t generally make people want to engage more with you. Don’t tell people how stupid Facebook is on Facebook. If you hate Facebook that much, don’t use it. But if you hate it and still insist on using it, for God’s sake, shut up about it (you know who you are!). I can say this, because I know you’re not reading this right now, you Facebook hater, you.


Are you anti-social on social media?

Are you anti-social on social media?

Do you have people who’ve begged you not to post pictures of them on Facebook, and yet you continue to post and tag them? Hint: you’re not Ansel Adams! Respect your friends’ wishes, and don’t overshare or stalk, and tag responsibly. Remember, friends don’t let friends tag unflattering photos.

Using Personal Facebook Page as  Business Page

Occasional spillover isn’t so annoying, but your friends expect to see more personal posts on your personal page. There are many benefits to having a business page for your business!

Alienating Your Audience

Recently a friend sent me a tweet from a brand saying that “The likelihood that I will unfollow you on Instagram once you have a baby is about 97%”.  Maybe someone thinks this is “disruptive” but it just seems antagonistic.

Giving Twitter Shoutouts to Those You Don’t Follow

When you give shoutouts listing people to follow, yet you don’t follow any of them, this is inexplicable.

Repinning Every Pin

Have you experienced this? Someone repins every single thing you pin, yet doesn’t follow you. That, my friends, is stealing someone’s Pinterest soul. If you like my pins that much, follow me!

Do You Practice Social Media or Anti-Social Media?

Certainly you’ve seen some anti-social media practices. Which ones really get your three billy goats gruff?

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