Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook


This is the third in my series of four on the ten ways to fail on the Biggest Social Media Platforms. You can go back and read the ones on Pinterest or Twitter if you’d like. By the way, here’s an excellent article about Five of the Biggest Facebook Mistakes and how to Fix Them.

1. Crosspost from Twitter using hashtags.

Use tons and boatloads of hashtags. People love them! Make up your own private jokes using hashtags. For extra points, use random words. For instance, #SuperCaliFragilisticalSpaceShip. See how random that is? And how long, too?!

2. Steal content

Pretend that the cool article you just found is yours. Steal the post and don’t say where you got it! Deny everything if accused. Don’t forget to remove the artist’s signature off that artwork, too! (This has happened to me more than once, by the way.) After all, if it’s on the Internet, it’s meant to be taken and used!

3. Post when no one’s there

Can’t sleep in the middle of the night? That’s a great time to post! Don’t take advantage of Facebook’s native scheduler. Don’t save that post for later, either.

4. Don’t post at all

Don’t have any opinions ever and don’t “like” or comment on any one else’s posts. That’s a good strategy.

5. Never use images

Plain text rocks! Especially when you’re ranting. Use a lot of run-on sentences so you can go on. And on. In fact, a whole paragraph with no line breaks is the best of all.

6. Don’t reply

When people comment, ignore them. Be mysterious. Be cryptic. But don’t answer any questions or comments.

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

7. Post and run

Like a hit-and-run accident, a post and run works best when your friends and fans feel like they’ve witnessed a car crash. Post when you only have five minutes left and you’re about to go on vacation. That’s how you appear to be even more mysterious. If you do reply, wait until you’re back from vacation (in two or three weeks).

8. Don’t invite your friends to like your page

They probably wouldn’t like it anyway. Would they? And if you don’t tell them about it, they won’t ever have to know! That will save a lot of work.

9. Don’t have a business page

Post all your business stuff on your personal page. Your friends won’t mind. That’s what friends are for!

10. Make your posts private.

Don’t let anyone see what you’re talking about. You can also have posts where you address just one person.

What failures have you seen on Facebook?

I really do love failures. Here are a few more, in this article from Business to Community, 7 Common Facebook Marketing Mistakes. Without calling anyone out, let me know what really great failures, mistakes, and belly flops you’ve seen on Facebook!


Social Media: Do You Really Know Your Friends?

Social Media: How Well Do You Know Your Friends?

Social Media: How Well Do You Know Your Friends?

How well do you think you know your friends on social media? You may have tweeted, Direct Messaged (DM’ed), sent messages on Facebook, and yet…do you really know them? Recently, I had an experience with someone  I thought I knew who turned out to be very different. The person I thought I knew was a funny, kind, tech-savvy guy living in another part of the country. We had virtual friends in common, discussed meeting up at conferences, chatted about all kinds of things, and yet…

Something Happened

One evening, out of nowhere, a mutual friend contacted me and told me that this person (let’s call him Terry Rantula) had been DMing her. Terry had been ranting at her, telling her all kinds of lies about me, and she now she was warning me not to trust him. I couldn’t believe it until she forwarded me the messages–messages saying that he had “turned my business around,” and that I had not paid him “for all his hard work.” We had never worked together. Never.

Warning Signs

Looking back, did I somehow overlook the warning signs?

Avatar Instead of a Photo

Terry only has an avatar, so really he could be anyone. He could even be a she, when you think about it. If the person doesn’t ever want to share photos of themselves, then you don’t really know who you’re talking to.

No Real Name on His Profile

His name does not appear in his tweets or on his Twitter profile. On Facebook, he uses a pseudonym. Again, without any real photo. By the way, there are some photos that you should never use as your Facebook photo.

Inexplicable Ranting

How well do you know your virtual friends?

How well do you know your virtual friends?

Thinking back on it, Terry had ranted to me in the exact same way about someone else whom he said hadn’t paid him. He’d sent about 24 DMs about this person (whom I didn’t know) late one night. I had no reason to not believe him, and yet, I couldn’t understand why he’d chosen to share this information with me (it was sharing, yet it was not social). We had not been having a conversation about it–yet there were two dozen DMs all in a row. That could have been a tipoff, and yet if we were truly friends, it wouldn’t be so unusual.


Terry had complained/bragged about getting drunk. He was proud when he got beer for free. Another red flag?

Living with Parents

While living with one’s parents isn’t necessarily a negative thing, Terry kvetched that the p’s complained about noise. He couldn’t talk too loudly, and one of them had wrecked the car that was going to be his. He was about to hit a milestone birthday, and had no job, no car, and was living with his parents. That was the last time we DMed on Twitter, and all of that information came out all at once.


How Well Do You Know Your Friends?

How Well Do You Know Your Friends?

I wrestled with whether to share this. Now that some time has gone by, I think sharing this story might strike a chord with someone else. I don’t mean to be negative because: law of attraction. And the positives of being on social media far outweigh the negatives. But truthfully, sometimes things like this happen. I don’t really know if there’s a moral to this story because sometimes people can be unpredictable.

Even if you know someone in real life, strange things can happen. This is an unusual post for me because I don’t have this story all tied up in a pretty box with a bow on it. I just wanted to share and maybe see what other people thought.

Anything Like This Happen to You?

Can you mourn the loss of a friend you’ve never met? How did you handle it? Leave me a comment below! And you don’t have to name names!

Note: No real tarantulas were harmed in the telling of this story.





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