How to Come Up With A Years Worth Of Blog Content

 

How to Come Up With A Years Worth Of Blog Content

How to Come Up With A Years Worth Of Blog Content

You’ve probably heard of those people who have their entire year planned out. They seem so on top of their game, don’t they? It’s not such a difficult thing to do (maybe a bit more difficult if you publish daily, like friend Randy Clark does–check out his Randy’s blog posts). You, too, can be prepared to write at the drop of a hat. For this exercise, I’ll be giving you some real-world examples that you can perhaps translate to your own industry.

idea board photoBrainstorm

Get out a big sheet of paper or a bunch of sticky notes, and write down everything you can think of as fast as you can. Or you could have a friend help you to write while you dictate. You could also use a tape recorder and then later transcribe your ideas. The idea is to get into the creative flow and not stop yourself. You might need a few minutes to get warmed up, but when you do–look out for the onslaught of ideas! Here are some other ways to get topics for your blog: Blogging Beginner? How to Get Ahead of the Game.

city map photoMind Mapping

Mind mapping is where you take an idea and then take all the ideas that are roughly related to that idea. One idea leads you to the next and the next. It’s fun and it’s especially good if you are a visual learner. If you’re the type who likes to use software, here are some software programs you might check out: 11 of the Best Mind Mapping Software to Brainstorm Better Ideas. A few of them are even free!

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Ask Friends

Ask your friends what they’d like to read about. Ask on social media. Call them up or text them. Write down everything they say. You might be surprised. Sometimes your friends may have bad ideas. You can turn those around by doing the opposite of what they say! Just say thank you and move on.sleep photo

Look at Old Posts

What posts have worked for you? What has not worked for you? Are there any old posts that you could rework? Can you rewrite something taking a different approach? For instance, here’s a post of mine that I really liked: For Better Social Media Results, Focus on Engagement. So if I were to follow up on that theme, I could maybe have five different posts, as follows:

  1. How you can engage with people different from yourself?
  2. The many types of engagement there are
  3. Engagement using simple emojis
  4. Engagement for the high-tech crowd
  5. Social media engagement for startups

You get the idea. That’s already five different posts, which if you post once a week is over one month’s worth of posts.

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What is Your Audience Like? What Are Their Pain Points?

If your audience never has time, you could talk about time management. My audience is extremely busy, and that’s why I often write about time management. So I could write these posts for my audience:

  • Time Management for the Startup Crowd
  • Time Management When You Have No Time
  • Timeless Time Management
  • Stop Staring at the Clock
  • Getting More Time for All Those Critical Things You Never Have Time to Do

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Ask Yourself Before Going to Sleep

This is one I’ve been using a lot lately. I ask myself what to write about before going to sleep. By the morning, I have an answer. Make sure you have a way to record your ideas before they slip away.

Lots of people think using a notebook and pen is the best way to get your dreams recorded. But you can also use your phone and maybe record them as you speak.

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How Do You Come up with Ideas?

And are you staying ahead of your blog posts? Leave me a comment! Thank you.

 

Outsourcing Your Blogging Might Be the Best Thing You Do

Outsourcing Your Blogging Might Be the Best Thing You Do

Outsourcing Your Blogging Might Be the Best Thing You Do

You’ve heard it over and over: having a blog and blogging regularly helps your site on Google. There are many benefits to blogging on your website, as outlined by this Forbes article: The Top 10 Benefits of Blogging On Your Website.

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What Counts as Blogging?

Have you done anything about blogging? No. Well, unless you count thinking about it right before falling asleep. Or scribbling it in the steam on the bathroom wall while you take a shower. Do those count as blogging, though? Probably not. Unless someone’s figured out a way to make steam-writing into a blog post, that is. Here are a few reasons you might want to outsource your blogging.

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Play to Your Strengths

Unless one of your strengths is writing, why not have someone else do it for you? Maybe your strength is sales, and you love making sales calls. Why not do that? Or maybe you’re an inventor. Or maybe you run a start-up with 20 people to manage. Even if you do enjoy writing, blogging might never make it to the top of your to-do list.

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Do You Know All the Nuances?

Blogging isn’t rocket science, but there are a few things to know before you get started. For instance, do you have the patience to create 25 headlines before choosing one? If not, you might want to read What Happens When You Write 25 Headlines Before Choosing One?

Your Sanity is Worth Something

If you’re simply fretting, and no blogging is actually getting done, why not consider outsourcing it? That way, at the end of the day, you’ll rest easier. If you want to worry about something, you can worry about something else. Not about whether the blogging is being done. Let someone else do that regularly.

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Focus on Your Business

You’re probably already focused on your business. But to outsource your blogging means you won’t have the idea of blogging hanging over your head. You know those few minutes right before you fall asleep? You can think about something productive, or something relaxing instead. Maybe relaxing isn’t something you do regularly when you’re running a company, but it could be.

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Save Your Time

Unless your business is so complex that absolutely no one can understand it and therefore write about it, using a professional blogger can save you time. This is related to “Focus on Your Business.”

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How About Doing a Combination?

By that I mean have someone start the blog for you and then you insert your own personality and edit a bit at the end? That works for some people. If you’re looking to create a relationship with your readers, this might be the best way to go. By the way, if you still insist on blogging for yourself, you might like this article: Blogging Beginner? How to Get Ahead of the Game.

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Hire a Professional

Why not hire someone with experience? I’m not talking about me, necessarily. Well, ok, I actually am. Why not consider hiring me? Please and thank you!

How-to Secrets to Blogging for Your Success

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You might think there are some secrets that you have never heard about when blogging for your business. To be frank, it’s a lot like staying healthy. The things you need to do are simple, but not easy. Here’s a short refresher.

Be Consistent

I’ll cut right to the chase here and tell you the #1 secret to your blogging success: consistency. That means blogging when you don’t really feel like it. Sometimes you’ll really want to write something. Other times, not so much. I publish every Thursday morning at 6 a.m. Lots of times I don’t feel like writing. Not at all. By the way, if you missed last Thursday’s post, here it is: How Pivoting Away from Drama Will Make You Less Stressed.

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Add An Image or Two

You don’t need a lot of images, but you should have one or two images. According to most content marketing experts, visual content performs better. “32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).” This is according to Hubspot’s 45 Visual Content Marketing Statistics You Should Know in 2018. So if you combine good writing with good images, you’ll have knock-it-out-of-the-ballpark great content. 

Include a Few Tags

After a while, you can choose from your most-used tags. WordPress automagically adds an archive of the tags you’ve used in the past. When you add your tags, you WordPress can help by giving you clues about which other posts you might link to, as explained in Yoast’s post: Tagging posts properly for users and SEO. As you might expect, my tags are generally about Facebook, Instagram, social media, startups, Twitter, etc. Yours might be very different. What is your audience interested in hearing about? Write about that.

Use a Couple of Links

I like to add a couple of outgoing links to good sources, and then a couple of links to my older blog posts. Do you have a formula for what you do when you write? If you missed my post about writing habits, here it is. Content Creation: What Are the Best Habits for Writing?

These Secrets Aren’t Really So Secret, Are They?

Leave you best-kept secrets in the comments! Hahaha! Just kidding. But if you do want to comment, I’d appreciate it.

This is How You Make Your Blog Posts Really Shine

This is How You Make Your Blog Posts Really Shine

This is How You Make Your Blog Posts Really Shine

This is How You Make Your Blog Posts Really Shine

I’ve been blogging regularly for a while now. And by “a while,” I mean going on seven years. So I’ve learned a couple of things that might interest you. Some things have changed a little, while other things have remained the same.

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Don’t Stress over Your Writing

I know that’s easier said than done, but really–don’t stress over it. Overthinking can cause a great deal of panic, and make you stop dead in your tracks. You can go deeper with your topic by doing some research, but don’t let lack of time for research stop you from writing. You do want to know who your audience is before you get started, though.

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Keep it Simple

Writing, like walking, is simply taking it one step at a time. Write one sentence. Then write another one. Pretty soon you have a paragraph, then a blog post, then you can compile those into a small book. Then maybe a series. Who knows?

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Come up with a Good Topic

It’s easiest to batch your topic creation. For instance, create a bunch of headlines all at once–I created 52 all at once at the beginning of the year. That way, you’ll always have something to write about. And sometimes the very act of writing shakes loose something in your brain that you didn’t know was there. Did you miss my post from last week, about Content Creation: What Are the Best Habits for Writing?

It Doesn’t Have to Be Perfect!

Done is better than perfect, hands down. According to some people, perfectionism is growing and becoming a dangerous epidemic, with more and more college students becoming perfectionists. In fact, in this BBC article about the dangerous downsides of perfectionism, author Amanda Ruggeri states that “Perfectionistic tendencies have been linked to a laundry list of clinical issues: depression and anxiety (even in children), self-harm, social anxiety disorder and agoraphobia, obsessive-compulsive disorder, binge eating, anorexia, bulimia, and other eating disorders, post-traumatic stress disorder, chronic fatigue syndrome, insomnia, hoarding, dyspepsia, chronic headaches, and most damning of all, even early mortality and suicide.”

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Add Great Images

If the writing isn’t perfect, images can really help the subject along. You can use free sites for images, such as Pixabay or Canva. Or create your own images with PhotoShop. Or even use your own photos. There really is truth to that old saw about an image and a thousand words.

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Hire Someone

If you really, really need someone to blog for you, then hire someone! You don’t have to do everything yourself!

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What Stops You?

Is there something that holds you back from blogging? Let me know in the comments! And thank you.

Content Creation: How to Inspire Yourself When You’re Tired

Content Creation: How to Inspire Yourself When You're Tired

Content Creation: How to Inspire Yourself When You’re Tired

This tired feeling has been stealing all my creativity lately, and maybe it has been stealing yours, too. Writing sometimes feels like an obligation. Even though we know that blogging is good for our websites, sometimes our personal lives take precedence. Things like napping suddenly seem so much more important. Ever since I returned from a trip overseas, I’ve been wanting more and more naps. Darn that jet lag!

I’ll tell you what has worked for me to help with the tiredness.

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Write a Bunch of Headlines

I spent four hours creating headlines, so that when I go into my blog now, there are 26 topics (one for each remaining week of the year). That way, I don’t have to rack my brains trying to figure out what to write. And if you don’t think writing headlines is a lot of hard work, you haven’t read Headline Writing: Ten Reasons It’s a Pain in the Asterisk. Yes, it’s from 2015, but it’s still a pain in the asterisk in 2018.

Think Like Your Customer

Find four topics that your potential customer might like to hear about. Write those down on an index card. Now write about those things. Chris Lema suggested that at a WordCamp Orange County conference, and it was very helpful. By the way, if you don’t know Chris Lema, go and read his blog for some wonderful ideas.

TOURISTS photo

Take a Walk

This wakes up the little gray cells. And you could even take up the tradition that Aristotle began of taking a walking meeting, rather than sitting. After all, sitting is supposed to be as bad as smoking these days. Here’s an article and Ted Talk about walking meetings: Walking meetings? 5 surprising thinkers who swore by them. There are lots of ways that walking can boost your creativity, and I talked about those ways here: How to Unleash Your Creativity with One Simple Trick.

 

WALKING FOR photo

Journaling

If you’ve never tried journaling, I highly recommend it. Now you might think that journaling is something that you’d only try for personal reasons, but it can be highly effective for business reasons as well. Free writing, doodling, and drawing are three ways that you can gain access to your creative side. For more about journaling, see: 7 Ways to Use Journaling for Creativity.

WALKING FOR photo

How Do You Get Into a Creative Zone?

Do you have a secret for getting into a creative spirit? Let me know in the comments! And thank you!

WordCamp Orange County: Top Ten Reasons You Need to Go

WordCamp Orange County: Top Ten Reasons You Need to Go

WordCamp Orange County: Top Ten Reasons You Need to Go

 

The Pre-Party AKA K2 Racing

Racing with other WordPress fans? Such a fun time!

The Swag

Here are just a few of the lovely items, including the third place for racing with the other tortoises. Overheard: “I wouldn’t want to pass anyone. Someone might get hurt!” And a heartfelt thank you to host Dreamhost for sponsoring WomenWhoWP and this event.

WordCamp Swag

WordCamp Swag

The Friendly Faces

Bridget Willard and I went to our first WordCamp Orange County in 2013! It’s become a ritual for us. You might have a WordCamp buddy, too! If you’d like to read about past Orange County WordCamps, here you go:

The Volunteers

There were way more volunteers than shown in the picture, but here are a few! There were people helping everywhere, with parking, with snacks, with coffee, etc.

More Swag

This year, the swag was beautiful. In particular, I truly appreciated the gorgeous notebooks from Dreamhost!

The Generosity of Chris Lema

Chris Lema gave away his structure for how he blogs. How incredibly generous is that? Go follow him on Twitter and check out his blog!

Reconnecting with Friends

So fun to reconnect with Verious B. Smith III, Yvonne Conway, and so many others!

The Learning

Speaking of which, Yvonne Conway gave us a wonderful session on Cybersecurity, Russian hackers, and you!

The Selfies

Selfie with Bridget Willard and Amy Hall

Selfie with Bridget Willard and Amy Hall

Capturing the Selfie

Jason Tucker caught us! Pretty funny!

What Were Your Highlights?

What was your top reason for going?

How to Turbocharge Your Blog Post Production: What You Need to Know

How to Turbocharge Your Blog Post Production: What You Need to Know

How to Turbocharge Your Blog Post Production: What You Need to Know

 

Every startup has heard that they need to update their website in order to stay relevant to Google and the little bots that crawl around on the interwebs. But how many of them actually start blogging? Very few, unless forced! Don’t ask me how I know–I just do.

You Can Do it!

You Can Do it!

You Can Do it!

So, how do you get started? Here’s a pep talk: How to Create a Wonderful Blog Post in An Hour. Know that you can create something in an hour. That’s the most important thing to keep in mind.

Make an Editorial Calendar

There are many ways to create an editorial calendar, and I’d opt for the simplest if you’re just starting out. A spreadsheet on Google, shared by the entire team would probably do it. Here are some examples:

If You Can Speak, You Can Write

If You Can Speak, You Can Write

If You Can Speak, You Can Write

 

My blogging buddy, Bridget Willard, taught me that and I’ve never forgot it. If you don’t think you can write, start by speaking. You can get help with cleanup (that is, editing) later. Don’t worry too much about that for now.

Break it Down

Break it Down

Break it Down

As my friend Randy Clark explains, writing and editing use different sides of the brain. So do your writing first, then your editing. Don’t edit as you go for a faster experience. You might want to get some great examples of blogging at Randy’s blog about car wraps. And Randy’s book, How to Stay Ahead of Your Business Blog Forever, on Amazon is a bargain!

laboratory photo

Research First

Research your topic before you dive into the writing. Or, if you’ve already started writing, create space where the researched topics need to go. For example, you could say something like add backup link here, and then keep writing. Since researching and editing use a different part of the brain, you can keep your creative juices flowing if you write this way.

 laboratory photo

Make an Outline

What do you want your post to be about? Create an outline before you start. Write a header first (here’s a post on How to Write a Headline That People Will Want to Click), then at least five paragraph headings. End with your call to action. Now go back and fill in each of those five paragraphs with two or three sentences.

 

 

What Ifs

What Ifs

What Ifs

Secret confession time: I hire both an editor (when I need one), and a full-time graphics person. I’ve been writing for years. Give yourself a break and hire it out if you don’t want to do it. Focus on your strengths!

  • What if you have bad spelling and/or grammar? Hire an editor!
  • What if you aren’t artistic? Hire a graphic designer!
  • What if you are a terrible writer? Hire a writer!

Blogging Buddies

Blogging Buddies

Blogging Buddies

As mentioned earlier, a blogging buddy is a gift you can give yourself. Find someone else to inspire you. The blogging buddies idea can catapult your writing! Brainstorm ideas, and talk to your buddy when you’re stuck!

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The Reward System

Like anything else, it’s good to give you or your team member a reward at the end of a successful session. Recognition is also an excellent idea, as outlined in an article from the Next Web: Rewards and Recognition: Two Highly Effective Ways to Reward Your Employees.

Start the Next Post Early

My best blog articles have been sitting on the back burner for days. I like to write in 15-minute chunks, sometimes once a day, sometimes twice. If you start your next post, it can simmer for awhile. Even if you think you’re not thinking about it, you really are! And don’t procrastinate, since that way madness lies!

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How Do You Speed Up Your Writing?

Or do you speed it up at all? Maybe you’re more the type of writer who grinds out words one at a time. Let me know in the comments! And thank you!

 

Spotlight on WordCamp Orange County: Ten Reasons Not to Miss it!

Spotlight on WordCamp Orange County: Ten Reasons Not to Miss it!

Spotlight on WordCamp Orange County: Ten Reasons Not to Miss it!

Are you considering going to a WordCamp? WordCamp is a conference with its main focus on WordPress, run by volunteers from the WordPress community. Here are some of my reasons to go to the one in Orange County! This is my fourth year. Here are reviews of previous years:

Free lunches really do exist!

Free lunches really do exist!

It’s a HUGE Bargain

And by huge, I mean ginormous. For the entrance fee of about $40, you get classes from experts on blogging and plugins, two lunches, snacks, coffee and other beverages, networking, honest opinions, swag, and much more.

Meet Your Peers

Those people you’ve seen online, those friends of friends, and the people whom you didn’t know you needed to meet? They’re all at WordCamp! And Orange County WordCamp is my absolute favorite for friendliness!

Support Others

There’s always someone you want to support because they’re speaking and they’re a friend of another friend. Nothing beats giving them an in-person shoutout.

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Give Back to the Community

The WordPress community is wonderfully generous. And you can give to the others who’ve helped you along the way, as well as meet people who might need your expertise. And others may end up answering your questions as well.

Discover New Plugins

This year’s Plugin-Palooza showcased four new plugins. Hearing about how people developed those plugins in person, and getting to meet the developers was a wonderful thing.

Add plugins

Add plugins

Find Collaborators

You might need people to test something with you, to be co-conspirators on a new project, or collaborate on another WordCamp. Going to a WordCamp is how you meet those people.

Take a Deeper Dive

Much of what I took away this year was the emphasis on soft skills during the business track. Also, that “Blogger Support Group,” where you can do 50 posts with Scott Buscemi (not Steve Buscemi) looks pretty sweet! We’ll see what happens with that.

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Grow Your Little Gray Cells

Three out of four people agreed that attending WordCamp Orange County makes you smarter. You could also do some of the things in this article: If You Do These 20 Things, You’ll Become Smarter.

The Fun You’ll Have

You might go to WCOC to learn, and then suddenly you’ll be having fun. All WordCamps are like that, but especially this one.

The Swag, The Swag!

The t-shirts, the mugs, the stickers, while not the reason to attend, are nice bonuses! Do you have other reasons to attend? Please leave me a comment! Thank you.

Swag is a nice bonus for attending #WCOC

How to Write a Headline That People Will Want to Click

How to Write a Headline That People Will Want to Click

How to Write a Headline That People Will Want to Click

Do you get stuck writing your headlines? Here are some things I do to make my blogging life easier! Thanks to Bridget Willard (read her posts if you never have!) for the idea of making this into a blog post!

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You Want People to Read

As bloggers, we all want extra eyes on our posts, whether we’re writing for a brand to gain SEO, or personally, when sharing our stories. Some people, like Ogilvie, believe that a headline is worth 90% of the cost of advertising. So spend some time.

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Pick Your Topic (and Use Your Brand Voice)

What topics would entertain, entrance, or help your audience? Try to stick with those topics. Clement Lim has created the definitive post about branding: Creating a Kick-Ass Brand Identity, which I highly recommend for finding your brand voice.

Plug Your Topic Into a Good Headline Analyzer

My Secret Headline Analyzer

Plug Your Topic Into a Good Headline Analyzer

My first secret is the CoSchedule headline analyzer. Start with anything you want to write about. Go ahead: I’ll wait here. Keep trying different headlines until you get a number you’re happy with. For the blog you’re reading, I tried 15 different headlines. When I first began this method, I had to try 20-25 headlines, by the way. The process gets easier.

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Get a Good Mix of Words

I like to have some common, uncommon, emotional, and power words in each headline. And I like either a B+ or an A+. The CoSchedule analyzer helps with the word balance and gives you the score, too. Since most people will retweet/share your post without reading it, according to The Verge, the headline has to be extra delicious to make people click on it.

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Put the Headline Into Your Blog

I like to write right on my blog. There are always a bunch of drafts, in various stages of writing. So before you forget your wonderful headline, throw it into your blog. You can come back to it later. Spend some time on your headline, though. Having a robust headline can help you whether you plan to post on Facebook, Twitter, or Pinterest.

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Write for 15 Minutes

I like to write for a minimum of 15 minutes. Do you have 15 minutes? Sure you do! Write as fast as you can for 15 minutes. You have permission to stop after 15 minutes. But maybe there’s something else you want to say. I like to use an old-school egg timer. For some reason, the ticking sound helps. Sure, you know that writing a headline is a pain in the asterisk, but go ahead.

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And Another 15 Minutes

The writing process is not about correcting yourself. You can do that later! Or you could hire an editor to help you with it. Either way, just get started. Keep writing. And don’t edit yourself.

Read Your Headline (and Article) to a Friend

I am blessed to have an editor friend for when I get stuck. Remember, you can’t call your friend all the darn time to have them help you. Pay them or take them out to lunch, for the love of Strunk and White.

Tweak the Headline

If what you’ve written no longer reflects the headline, go back and tweak it. You might want to run it back through the headline analyzer tool.

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Need Help Writing?

Yep, I do help others with their blogging and social media.

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This Could Be So Much More Awesome

This Could Be So Much More Awesome

This Could Be So Much More Awesome

Lately, I’ve been thinking about perfectionism and how big a problem it is to many of us. Getting started is the worst problem for me, and maybe for you as well. How do you avoid perfectionism, though? Is there any way to get out there without being so worried about every little thing you say online? Of course there is! Being less of a perfectionist can also be something improving your productivity.

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Don’t Worry, Be Happy

It’s such a cliché, isn’t it? Just be happy. And don’t worry! It’s one thing to think that, and another to truly believe it. Not caring about what people think is a tough one. If you only compete with yourself, though, then you can stop worrying about what others think. Oddly, this is a branding question. If you’re really yourself, the people who are attracted to you will really like the real you. Everybody else can go fly a kite!

Shooting Granny Style

Once upon a time way back before 1980, there was a basketball player named Rick Barry. Rick Barry played for the Golden State Warriors who recently choked and let Cleveland kill them in the finals. But I digress. Barry threw underhanded free throws, getting an amazing 90% of them in the basket. Although at the time, Barry was laughed at, his stats prove that he was right. He never cared what others thought. However, not until recently did his style catch on. The point is do what works for YOU.

Not Every Hit Flies out of the Park

To borrow a baseball analogy, sometimes you need a hit that merely connects with the ball. A bunt, if you will. When I’m writing, I’m not always “in the zone,” and being in the zone doesn’t always matter. The important thing is to write consistently. By the way, if you like baseball, you might like: Social Media Managers: How the San Francisco Giants Can Improve Your Game.

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It Could Always Be Better

Isn’t that always the case? Not everything I do is going to be perfect. Not every post will go viral. Keep writing anyway. Keep going anyway. Eventually, you will hit your stride, and be “in the zone.” The stars will be in alignment, and you’ll hit it out of the ballpark. I really like this article: The One Thing You Need to Know to Avoid Perfectionism.

Perfectionist Much?

Let me know in the comments if you struggle with perfectionism. I’d appreciate if you made a spelling error or two, too! Thanks!

 

 

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