For the Best Success, Pretend You’re Offline When You Network

For the Best Success, Pretend You're Offline When You Network

For the Best Success, Pretend You’re Offline When You Network

 

If you’ve spent any time at all online, you realize that spam comes in all shapes and sizes. You can follow someone on Instagram, not knowing that they’ll follow, then immediately unfollow you. It’s kinda like the early days on Twitter.

Pushy Marketing

Pushy Marketing

There are still articles about how not to network online (such as this one: Entrepreneurs, Beware This Terrible Way of Networking on Social Media) that tell people not to shove their product down someone’s throat the first time they meet them online. You wouldn’t do that offline, so why do it online?

Don't Exceed the Boundaries of the Relationship

Don’t Exceed the Boundaries of the Relationship

Don’t Exceed the Boundaries of the Relationship

One thing I really like about the “Entrepreneurs, Beware… article is about not asking for something that exceeds the boundaries of your relationship. It’s not realistic and won’t go over well.

Timing is Everything

Timing is Everything

Timing is Everything

Some marketers still think it’s a good idea to send direct messages the millisecond someone follows them on Twitter saying “let’s connect on Facebook, LinkedIn and YouTube!” It’s not terrible to ask this, but the instance you’ve met someone? It’s a matter of timing. Same thing has started happening on Instagram, though not as often.

What Does Work, Then?

What Does Work, Then?

What Does Work, Then?

If broadcasting messages to follow, follow, follow, don’t work, what does?

Generosity Works

Generosity Works

Generosity Works

So just as in real life, be generous first. Share other people’s content. Comment on their posts. Say something nice, or shut up, as my parents would say. It’s even possible that you’d want to use a little gratitude in your marketing. Here are my posts about Gratitude Marketing and How to Develop Your Gratitude Muscle, in case you missed them.

Small Talk

Small Talk

Small Talk

Small talk goes a long way towards establishing the first steps of trust. All those little conversations that begin with How are you? and How’s the weather? can lead to great things. But they start small.

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Act As If

Do you go to the bank before you have a bank account and ask them for money? No. Would you walk up to someone in real life and ask for a favor before you knew them? No. Would you call them by their childhood nickname before really knowing them? Again: No. If you act as if you just met them in real life, you have a much better chance at being cordial and then later marketing to them.

It’s a Long Game

Being known and trusted doesn’t happen overnight. It takes time and energy and attention. But if you pretend that the person you’re chatting with online is really right in front of you, maybe you’ll behave a bit differently. I know I would (and do). Here’s a wonderful post about why content marketing is the long game from Copyblogger.

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Come Say Hello

I promise you, I’ll say hello back! Thank you.

 

3 Ways to Be Social with Social Media

People use social media in a lot of different ways, and what works the best is when social media is actually social.  Visualize a big networking event. Aside from that one guy your cousin knows who always shows up and gets ripped, many are approachable. So there you are, with your fancy glass of wine in hand–now what? Here are three ways you can engage online.

1. Talk to Your New Follower About Himself. If you accept the premise that social media is a giant networking event, what could you talk about? Think about each Twitter or Facebook or Pinterest account as being a person or a business. What would you actually say to that person if you met them in real life? You could talk about their profile, or ask them about their business. One thing I love to ask about is their name. If you’re a shy person, networking is much easier if you have a topic. Since most people love to talk about themselves, engage them in a conversation about themselves!

2. Ask Your New Friend How She Got Her Name. Most people love to discuss their own names. So you can ask: Were they named after someone? Do they like their name? Do they have a nickname? Do others have a hard time pronouncing their name? Why doesn’t their name have any vowels in it? If it’s a common name, did they ever receive anyone else’s mail by mistake?

3. For a Business, Ask About What They Do. How long have they been in business? What is their service area? Who are their competitors? Has business been good lately? Is their business seasonal? There are hundreds of questions you could ask–and that any businessperson would love to answer.

If you start out just talking about yourself, chances are after awhile the other person is going to leave. But if you put the spotlight on the other person, they will probably think “What a great conversationalist!” even if you haven’t said a word about yourself. What a crazy idea, right? That of being social on social media.

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