Top Ten Pinterest Tasks
You may have seen my previous post on Top Ten Twitter Terms. Here are the first tasks you should tackle on Pinterest. If you’re more advanced, skip to the “Power Tips.”
Set Up Your Profile
Fill out your profile. Go to “Settings” on the top right, scroll to Profile, upload your picture or avatar and fill out the “About You.” Connect your Facebook, Twitter, etc. You can invite friends at the top left of your home page. If you plan to sell on Pinterest, you’ll need to set up a business account.
Power Tip: Use Location for a short descriptive sentence, if you prefer. Make sure to click “save settings.”
Create Boards
Boards are how you organize pins on Pinterest. Choose an easy name for your boards—nothing fancy. For instance, Blogs, not Words Words Words, will be found easier. Create a category and description for each board. And, since Pinterest is a visual medium, make sure your board covers are pretty!
Power Tip: Create at least 5 boards of 5 pins each before you start following anyone. People want to know what your pins are like, and what your interests are before they’ll follow you.
Add Pins
A pin contains an image and description. Upload an image from your computer using the red plus icon at the top right of your Pinterest account, or use the Pinterest browser button, available from Pinterest.
Power Tip: Fill out each pin’s description completely. If you’re repinning, change the description to make it yours. Think about how people would search for that pin. For instance, if you’re pinning a watercolor painting, you could use the words, water color, painting, and art. You might also add the dominant colors and the topic, since people sometimes search that way.
Find Others to Follow
Pinterest is visual, so make your boards pretty!
Click on the icon–which turns red when you hover over it–in the top left corner and you’ll see all kinds of categories. Explore your interests and find boards and pinners to follow.
Power Tip: You can follow a single board or an account. If you don’t like one or two boards, follow all, then unfollow the boards you don’t enjoy.
Repin
When you find a pin, either through search, or through discovery in your own stream, you can repin it. When you repin it, change the comment.
Power Tip: Click all the way through a pin to discover where the pin leads. If a pin leads nowhere or to spam, don’t repin. You can report spam and Pinterest is pretty good at removing it.
Like
A “like” is not as strong as a repin. You might “like” a pin rather than comment, if it’s outside your niche.
Comment
People rarely comment on Pinterest. It’s a very powerful way to be noticed by influencers.
Power Tip: If you want to be noticed, comment. You can ask questions or tag others in a comment, too.
Give Credit
Pinterest usually gives credit to the destination of the original pin. Authors and artists also appreciate getting credit.
Power Tip: If you don’t know whose image you’re repinning, you could ask your followers right in the comment of the pin, such as “Does anyone know whose image this is or have any more information?”
Know Your Audience
As with all other social media platforms, know what people are looking for. For instance, if you’re a spa owner you might also pin tips on relaxation, how to get good sleep, smoothie recipes, etc.
Power Tip:After awhile, you’ll get a feel for what your audience likes by what gets repinned. Repin more of the popular content.
Clean Up Boards
Occasionally, you can delete pins that don’t get much traffic.
Power Tip: At first, none of your pins may get much traffic. If you believe something will get traffic (but wasn’t seen the first time you pinned it), you can repin it to the top of the same board, and delete the one further down.
Did I Forget Anything?
Please let me know in the comments! Thanks!
As always, this is a great resource with practical, actionable tips.
Until I read one of your articles on Pinterest, I never changed the comment. I saw it more as a caption but I see now that it is preferred (and okay) to change the text.
That’s right, Bridget! You can (and should!) change the comments on your pins so that your opinion of the article, video, or whatever it is, shines through. That’s part of curation, and what makes you an influencer.
Thank you for the comment!
Sincerely,
Carol
I have to agree with both of you . The comments let ” you ” shine through . I must get 40 repins a day how to turn this into $$ I have no idea ? What is a sponsor, how do you get one ….? It is interesting that you use the word Curator . That’s important ! thanks Carol !
Hi Natalie,
If you’re selling something, say from Etsy, often repins can turn into website traffic. Because people are on Pinterest to buy, pinning your own products is so important. I haven’t talked about getting sponsors yet, but that may be something I discuss soon. Thanks for the suggestion!
And thank you for taking time to comment.
Carol