One of the top ten questions I hear from new users on Twitter: how will I attract influencers to my new account? If you want the best followers, then your focus must be on the best quality content, find the best accounts to follow or list, and have a highly focused strategy.
Here are a few basics.
Know Your Audience
Someone was talking to me the other day and said to me that the chocolate I was buying was a “chick magnet.” Putting the dumb sexist comment aside, why would I be interested in a “chick magnet”? Now, had he been talking to one of his guy friends over a beer, that comment might be more appropriate. Maybe. Same goes for what you write: make sure it’s something your audience would want to know.
Share Great Content
If you’re creating your own content, fantastic! As Clement Lim says, creating quality content keeps your audience coming back for more. If you show your audience something valuable or solve a problem for them, they’ll keep coming back. And the same is true with the tweets you choose.
My audience wants to know how to save time. So something like Social Media in 60 Minutes a Day could help my them, if I’ve been listening carefully. And my clients always say they want to spend less time doing their social media.
Use Search and Save Your Searches
You can save your searches in Twitter, whether they’re for a hashtag, a keyword, or a combination. On desktop, search in the top search bar, then go to More Options–>>Save This Search.
Did you know you can search for a topic, such as “Social Media” and then choose whether there’s an associated emotion with it? For the positive emotion, that would be a little smiley face “:)”. You can also search within a certain geographic area if you’re a brick and mortar. Use those saved searches to find people tweeting about what you’re interested in.
If you get more than a couple of hundred followers, you will go insane if you don’t have lists! Find the best accounts and list them. For instance, you could create a list of locals, people who retweet you, or friends. Check in on them occasionally, especially when you’re looking for good content to retweet. You will save a ton of time, I promise!
Engage in Tweet Chats
People who want to engage come to tweetchats. Find one that includes topics that interest you. You’ll find new followers, the time passes quickly, and as a by-product, you’ll also find new friends. At least that’s what happened to me. If you don’t know how, here’s how to participate in a tweet chat.
How Do You Find Good Accounts to Follow?
Tell me your secret ways. I promise I won’t tell anyone! Pinkie swear!