One of my friends on Twitter, Tracy Blevins (@TracyBlevins), put content creation this way: “It’s like hosting out-of-town guests–it never ends.” Is that how you feel about content creation? On many days, I feel that way, too. What will I talk about? Will people be interested? Also, what will you cook that they’ll like and haven’t had before? I don’t want to keep serving up grilled cheese every day, after all! Here, then, are some ideas for content creation.
@Carol_Stephen Yes. Creating content is like hosting out of town guests, u want to be fun & entertaining…but it never ends!
— Tracy Blevins (@tracyblevins) March 4, 2014
Curated Versus Original Content
Probably the toughest part of my job is discovering content that not everyone in the world hasn’t already seen one billion times before. Word spreads fast on the internet. How can I possibly post something new? Putting my own spin on curated content is possible, but the best thing is to create my own content and images. For instance, recently all my friends were griping about Facebook’s new algorhythm changes, so I decided to write about that.
Try looking for your search terms on both Google and Bing–the results will be different. You can also search for the most recent articles. Another trick is to search for your search term from within. By that I mean that if you want to know about Twitter, search from within Twitter. For Pinterest, search from within Pinterest. You’ll be surprised at what you might find. Pinterest has beefed up its search lately, too. Facebook’s search? Eh, not so much.
Another part of creating content is that your guests aren’t always human. Sometimes your guests are the little bots that roam around Google, looking for new content. So if you’re publishing twice a week, the bots will come back like little puppies waiting to be fed on those two days.
Writing for SEO and Ranking Well
Another one of your “guests” is the person who will be searching for your keywords. For instance, if someone did a Google search on quitting Facebook, my post asking if it’s time to quit Facebook might come up. Here’s a terrific article about writing for SEO, by the way.
Ideas through Random Discovery
Sometimes you can discover a good writing topic by looking online or listening to people around you at the grocery store or hearing what your friends are griping about. Is everyone ranting about Google Plus? Well, what else is new? Is there something they’re talking about that you disagree with? Sometimes I’ve started backwards with an image and written a post that way. Here’s one that I wrote after I saw the image. I loved the image so much that I had to write a post around the image.
Creating Content on a Team
If you work on a team, having a process, even if it’s simple, is very important. Who will edit? Will you have a style guide? How many cycles of editing will you go through? Where will you find images? What will your publishing schedule be like? Whenever I’ve tried to work on a team the schedule has been the trickiest part. People at startups are busy and they have other jobs. You’ll have the most success when you’re only responsible for your own schedule.
Do You Need Help with Content Creation?
Have you tried to create your own content? What obstacles have you faced? Please leave me a comment below!