#Digiblogchat January 23 2024: TikTok and Video Platforms

#Digiblogchat January 23 2024: TikTok and Video Platforms | Image by Evgenia from Pixabay

The topic for #DigiBlogChat on Tuesday, January 23, 2024 at 1:00 pm Pacific Time is TikTok and Video Platforms. Lately, video has taken over more and more of our feeds–from reels on Instagram, to video in ads. We look forward to hearing your thoughts about all sorts of video formats, and of course the ever-present side conversations!

Join us on Twitter each Tuesday from 1:00 through 2:00 p.m. Pacific Time for #DigiBlogChat. My partner for these chats is @LazBlazter.  If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

We just know you like to watch and maybe make videos. But even if you’re a newbie, like some of us, you’re welcome to join the fun!

Here are the questions:

Q1. What questions do you like to ask or answer on Tiktok or YouTube? #digiblogchat

Q2. How would you rate the casualness of different video platforms? Is TikTok more casual than YouTube? #digiblogchat 

Q3. How would you market your brand on TikTok? #digiblogchat 

Q4. What tools do you use to help with your video production? (Photoshop, Canva, etc.) #digiblogchat 

Q5. Tell us about your most interesting TikTok or YouTube video? #digiblogchat 

Q6. What is the perfect length for a TikTok video? #digiblogchat 

Q7. What do you think of trending topics on TikTok? What about trending sounds? #digiblogchat 

Q8. What advice would you have for someone wanting to do ads on TikTok? #digiblogchat 

Q9. What do you think a beginner should do first on Tiktok? #digiblogchat

Q10. What trends or hashtags do you like to follow on TikTok? #digiblogchat 

#DigiBlogChat Video Clips and Marketing November 7

#DigiBlogChat Video Clips and Marketing November 7 | Image by Gerd Altmann from Pixabay

We’re talking about Video Clips and Marketing this Tuesday! Do join us on Twitter (now “X”) on Tuesday, November 7, 2023 at 1:00 pm Pacific Standard Time for #Digiblogchat

Join us each Tuesday from 1:00 through 2:00 p.m. Pacific Time, 10pm CST (most of W. Europe), 9pm + WEST (UK + Portugal), 4pm ET (Eastern). My partner for these chats is @LazBlazter.  If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1. Why do short video clips on Tik Tok or Instagram influence users to engage with content? #Digiblogchat 

Q2. What types of video content are the most engaging for users, e.g. product or action segments? #Digiblogchat

Q3. How can a business embed branding in video clips, should it be part of the content or in the links? #Digiblogchat 

Q4. What are best practices for optimizing video  content, taking account of formats etc, and does it vary between Facebook, Instagram, LinkedIn, TikTok and X? #Digiblogchat 

Q5. How do search engine and platform algorithms impact ranking and visibility of video content over other content? #Digiblogchat 

Q6. What would you consider good ethical considerations for producers of video clips and is that affected by variations in platform policy and guidance? #Digiblogchat 

Q7. In what ways have live streaming and story platforms like Snapchat and Instagram changed the dynamic for video content producers? #Digiblogchat 

Q8. How do user-generated video clips challenge professional content creators? #Digiblogchat 

Q9. Is #AI capability on new smart devices, e.g. like cell phones, a game changer and should this refocus intellectual property considerations? #Digiblogchat 

Q10. Where does storytelling fit in terms of the short video clip, is it still significant and worth creating? #Digiblogchat 


Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Entrepreneurs often say that they’d like to blog. They put someone on the job (often the poor intern who has no idea how to motivate others, let alone get the blog going), and hope for the best. What happens, though? The blog is dormant, wakes up from time to time, goes back into a Rumpelstiltskin-like slumber, and then languishes. While a team approach works well for some, putting a single (often inexperienced) person in charge of a business blog isn’t the best idea, in my opinion. A much better idea? Put two people in charge, and let them motivate each other.


Drafting in the sense of writing means creating a rough outline. Drafting in the aerodynamic sense, and for a business, can mean that everyone gets a break and works off each other. Take a look at this swell article from The Huffington Post: Why Birds Fly in a V-Formation. It’s aerodynamic. The lead bird does the most work when it’s out in front. Then it falls back and someone else leads. I like the idea of appointing a leader, but with a twist: have two leaders who are buddies with a similar work ethic and writing skillset.

The Buddy System

With two people in charge of blogging, neither of them bears full responsibility. And they can brainstorm with each other, pass the writing back and forth, and one can take over when the other is ill or on vacation. Blogging is critical for a startup or for anyone who wants to be found online. In my opinion, it’s a responsibility that shouldn’t be left to an intern, but given to someone on the team who is more invested in its long-term success. And when one person runs out of ideas, the other person can say “what about this? you’ve never covered this before!”

Hire a Writer or Two

Want Blogging Success? Hire a Writer!

Want Blogging Success? Hire a Writer!

If you want your business to succeed, hire someone whose primary job is to create content. This can mean social media posts, but more importantly it means original writing that positions your brand as a leader. Writers can not only write blog posts, but create playbooks, headlines for curated content, online materials, and slideshows. You want someone with experience as a writer, and that includes good grammatical skills. There’s nothing worse than seeing good content ruined by spelling errors and bad grammar.

The Best Movies Have Writers

The idea of having a writer for a movie might sound silly and straightforward. But often movies with fantastic special effects seem to miss one element: a writer. As a writer, this is offensive. Why couldn’t they hire one writer to make sure the script makes sense? Aside from continuity editing, the writer’s job is to create dialog that flows and sounds natural. Like a movie, your business needs a good writer, too. Preferably two or more writers!

My Blogging Buddy

My blogging buddy is Bridget Willard. You can read her work or subscribe to her blog at You, Too, Can Be a Guru. We often bounce ideas off each other, comment on each other’s crazy ideas, and keep each other sane through our ups and downs. She posts her videos on YouTube if you’d like to hear, rather than read social media tips. Here’s one about how to post the “same” content across platforms:

Feeling All Alone?

Whether you’re a solopreneur or a brand, I highly recommend the blogging buddy route. If you run your own business, find someone with similar ideas. If you’re a CEO or startup, and can hire two writers, they’ll keep each other motivated and your blog will always have enough content. Content has become more important and a blogging buddy can help your cause. Do you have a blogging buddy? Tell me about yours in the comments! Thank you!


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