How Do You Create Longevity for a Brand? | Image Peggy und Marco Lachmann-Anke from Pixabay

Join us Tuesday, June 4 for #digiblogchat How Do You Create Longevity for a Brand? Topic and questions by @LazBlazter

NOTE NEW TIME: at 8pm BST, 9pm western Europe, 3pm ET, 12:00 NOON pm PDT.

Everyone has seen those company cars with the names of an individual, like Frank’s Electric. But what happens when Frank is the main contact and he passes away? Does the business survive? Is every employee obligated to explain who Frank was for the rest of time? Another example is Martha Stewart, who has an iconic brand, and has largely been responsible for her brand’s quality control. What will happen later, when Martha either retires or is no longer around?

Join us on Twitter each Tuesday from 12:00 noon 1:00 p.m. Pacific Time for #DigiBlogChat. My partner for these chats is @LazBlazter.  If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

Here are the questions:

Q1.  What is your definition of a “Brand”? #digiblogchat

Q2.  What are the first steps to creating a “Brand”? #digiblogchat

Q3.  How do you protect what you have created as a “Brand”? #digiblogchat

Q4.  How long does it take to become established as a Brand? #digiblogchat

Q5.  What are your barometers to successfully maintaining the Brand? #digiblogchat

Q6.  Where do you look for inspiration if you are starting a business? #digiblogchat

Q7.  How important is the marketing effort to creating the Brand? #digiblogchat

Q8.  What is more important: Quality / Pricing / Availability / Marketing ? #digiblogchat

Q9.  Which brands do you associate with longevity and why? #digiblogchat

Q10.  How important are your people and communication to brand longevity? #digiblogchat