How to Use Gratitude to Empower Your Social Media Campaign

Thanksgiving is undoubtedly my favorite holiday. Being surrounded by friends and family, eating and drinking and giving thanks. Who can argue with turkey and gravy and friendship? Nobody, that’s who! How does gratitude tie in with your social media campaign? Read on to see!

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Gratitude Marketing

Gratitude marketing can boost your customers, followers, and just plain feels good. Every time you thank someone for sharing something of yours, buying your product, or simply being supportive, that’s gratitude. Done regularly, gratitude marketing attracts other like-minded people. There have even been studies done about the effectiveness of gratitude marketing. See Duct Tape Marketing’s The Power of Gratitude in Marketing, for instance. And I like the idea of a hand-written card or note. Hardly anyone sends hand-written notes anymore.

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Social Media and Gratitude

As part of your social media campaign, I highly recommend thanking people for sharing, for retweets, and for following you and your pages. After all, they have a choice not to. You probably have die-hard fans who like what you do no matter what. These are the people you need to thank regularly. And beyond thanking them, how about giving them a little or a big gift every once in a while? By the way, you might like How to Develop and Unlock a Tremendous Gratitude Muscle, by moi. You could start with ten things you’re grateful for in your business, and take it from there.

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Be Grateful During the Tough Times

This month has been a little tough. It’s important, in my opinion, to be grateful even during hard times. We haven’t had power or WiFi for a few days during October, so working is harder. I’m writing these words from a friend’s house, and it’s easy to fall into the habit of feeling sorry for myself or feeling angry. But I’m grateful that we still have a gas stove for cooking, a good heater, and a car to go shopping. And although it’s inconvenient, I’m hopeful that we can figure something out going into the future. And if you want more reasons to be grateful, check out 31 Benefits of Gratitude: The Ultimate Guide. There are some surprising reasons, including that people will like you more if you’re grateful.

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Choose to Believe that People Are Good

Most friends, family, and coworkers have been extremely kind during this tough time of no power and no WiFi, and very understanding. People have offered places to work, and said not to worry about their social media. And for that I’m very grateful. Of course, there are people who will take advantage of a bad situation, but they seem to be in the minority. The main reason I choose to believe people are good is that believing the opposite can make you crazy. That is, you might be paranoid thinking that bad people are out to get you or steal from you. Looking over your shoulder all the time is no way to live.

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Gratitude Strategy

Do you have a gratitude strategy? There are many reasons you need one. And they’re all outlined in this post: Gratitude Strategy: How to Develop One and Why You Need One. So since tomorrow is November, how about starting or restarting a gratitude practice?

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Thank You

If I haven’t said it lately, thank you to all the readers of my blog! Especially those who’ve stuck with me through thick and thin. You are very much appreciated.

Gratitude Strategy: How to Develop One and Why You Need One

 

Gratitude Strategy: How to Develop One and Why You Need One

Gratitude Strategy: How to Develop One and Why You Need One

Gratitude Strategy

The Law of Attraction fascinates me. When I first heard about it, it sounded so, well, dumb for lack of a better word. How could gratitude change anything? How could a positive feeling change someone’s luck or business? And yet, after incorporating gratitude into my personal life and then professional life, it has changed everything.

Just because you don’t know how something works, doesn’t mean it doesn’t work.

Daily Gratitude

Daily Gratitude

Daily Gratitude

I must admit, I’ve been out of the habit of daily gratitude. I’ve had to restart it. However, it’s easy enough to do! Simply start listing things you’re grateful for. Pick a small number at first, say three. And if you’re a cynic, welcome to the club! In fact, here’s a post I wrote about being a gratitude marketing cynic.

It's Easy to Dwell on the Negative

It’s Easy to Dwell on the Negative

It’s Easy to Dwell on the Negative

It’s easy to focus on the negative: the bad waitress who insulted your mother at the mediocre restaurant. The person who cut you off in traffic. The stupidity of politics. All these things–and many more–can easily weigh you down and make you feel bad.

Three Small Things

Three Small Things

Three Small Things

A practice I really like is very simple: focus on three small things that went right every day. Simply write down the small things that went well in as much detail as possible. Here are more details, from Three Good Things: Practice. It’s like meditation.

Here are three of mine from today:

  • The red-headed woodpecker that showed up at the birdfeeder
  • The ability of the garbage truck driver to back up all the way down our steep hill
  • Robust health
The Savoring Walk

The Savoring Walk

The Savoring Walk

While we’re on the subject of meditation, the savoring walk is a way to notice the things immediately around you and feel gratitude for them. Rather than going to an exotic location (or wishing you were somewhere else), noticing what’s directly in front of you can make you savor those little things you might see every day and overlook.

Thank You, Version 2.0

We’ve all been taught to say thank you. But how do you say thank you? Is it a short text message? I’d like to put forth the idea that a letter is a wonderful way to thank someone, as Val Vesa put forth in a recent chat. And if it’s handwritten? So much the better. By the way, here’s an article about developing some gratitude muscle that you might like.

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Do You Have a Gratitude Strategy?

I would love to hear about it. Really! Leave me a comment and I’ll be very grateful.

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