How to Use Gratitude to Empower Your Social Media Campaign

Thanksgiving is undoubtedly my favorite holiday. Being surrounded by friends and family, eating and drinking and giving thanks. Who can argue with turkey and gravy and friendship? Nobody, that’s who! How does gratitude tie in with your social media campaign? Read on to see!

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Gratitude Marketing

Gratitude marketing can boost your customers, followers, and just plain feels good. Every time you thank someone for sharing something of yours, buying your product, or simply being supportive, that’s gratitude. Done regularly, gratitude marketing attracts other like-minded people. There have even been studies done about the effectiveness of gratitude marketing. See Duct Tape Marketing’s The Power of Gratitude in Marketing, for instance. And I like the idea of a hand-written card or note. Hardly anyone sends hand-written notes anymore.

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Social Media and Gratitude

As part of your social media campaign, I highly recommend thanking people for sharing, for retweets, and for following you and your pages. After all, they have a choice not to. You probably have die-hard fans who like what you do no matter what. These are the people you need to thank regularly. And beyond thanking them, how about giving them a little or a big gift every once in a while? By the way, you might like¬†How to Develop and Unlock a Tremendous Gratitude Muscle, by moi. You could start with ten things you’re grateful for in your business, and take it from there.

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Be Grateful During the Tough Times

This month has been a little tough. It’s important, in my opinion, to be grateful even during hard times. We haven’t had power or WiFi for a few days during October, so working is harder. I’m writing these words from a friend’s house, and it’s easy to fall into the habit of feeling sorry for myself or feeling angry. But I’m grateful that we still have a gas stove for cooking, a good heater, and a car to go shopping. And although it’s inconvenient, I’m hopeful that we can figure something out going into the future. And if you want more reasons to be grateful, check out 31 Benefits of Gratitude: The Ultimate Guide. There are some surprising reasons, including that people will like you more if you’re grateful.

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Choose to Believe that People Are Good

Most friends, family, and coworkers have been extremely kind during this tough time of no power and no WiFi, and very understanding. People have offered places to work, and said not to worry about their social media. And for that I’m very grateful. Of course, there are people who will take advantage of a bad situation, but they seem to be in the minority. The main reason I choose to believe people are good is that believing the opposite can make you crazy. That is, you might be paranoid thinking that bad people are out to get you or steal from you. Looking over your shoulder all the time is no way to live.

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Gratitude Strategy

Do you have a gratitude strategy? There are many reasons you need one. And they’re all outlined in this post:¬†Gratitude Strategy: How to Develop One and Why You Need One. So since tomorrow is November, how about starting or restarting a gratitude practice?

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Thank You

If I haven’t said it lately, thank you to all the readers of my blog! Especially those who’ve stuck with me through thick and thin. You are very much appreciated.

Comments

  1. I don’t have a lot to say since I said it all during the Twitter chat! lol I will say that I agreed with the premise that gratitude marketing can work wonders on many fronts. If people care about marketing and care about connecting with others, it’s one of the best strategies to employ… and it’s also fun!

    • Hi Mitch,

      Sorry for the lateness in my reply–I didn’t see your post until just now!

      Thanks for being on the chat about gratitude marketing. And for sending the photo of your gratitude journal. I have always enjoyed your videos and posts (especially about your mom). I believe gratitude marketing is good for the health, too! It’s the right thing to do, and feels good.

      Sincerely,
      Carol

  2. Hi Carol,
    Thanksgiving is also my favorite holiday. The whole meaning of thankfulness behind the holiday each year is a great reminder of all the wonderful people we are lucky to have in our lives. Not to mention great food.
    Thank you for adding gratitude as the topic on DigiBlogChat. So many helpful posts.
    Regards,
    Patricia

    • Hi Patricia!

      Thanksgiving is so low stress compared to some of the other big holidays, isn’t it? I’m so lucky to have met you and gotten to know you–all thanks to Twitter. I’m always happy to see you. Have a great Thanksgiving holiday. Are you cooking? We went to a restaurant last year and it was a great experience. So we’ll probably do that again this year.

      Thanks for your comments.

      Sincerely,
      Carol

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