Innovation in Marketing March 24 #DigiBlogChat

Innovation in Marketing

#DigiBlogChat March 24 Topic: Innovation in Marketing | Image: Roberto Lee Cortes from Pixabay

On Tuesday, March 24th, we’ll be talking about Innovation in Marketing with John Lewis on Bluesky at 12:00 Noon Pacific Time. John Lewis is an Applied physicist, focussed on innovation. He is also the Founder of @NeatStrategy.com.

Join us on BlueSky each Tuesday from 12:00 noon to 1:00 p.m. Pacific Time for #DigiBlogChat. My partner for these chats is @LazBlazter.  If you need to know how to participate, click here: How to Join #DigiBlogChat. P.S. Don’t forget to add the #digiblogchat hashtag!

NOTE THE TIME: 7pm UK, 8pm W Europe, 3pm ET, Noon PDT! Note: Most in North America changed their clocks March 8. For those in Europe , will be 1 HOUR EARLIER for the next WEEK.

John Lewis: Innovation in any field — including marketing — is essentially a response to changing circumstances. Those changes might be cultural, economic, demographic, regulatory, technological, or something else entirely.

With that in mind, here are the questions:

Q1. What’s the most innovative marketing you’ve seen lately?
Q2. What kinds of change most drive marketing innovation — technology, culture, economics, or something else?
Q3. How has a marketing innovation ever changed your behaviour as a consumer?
Q4. How do you balance being first with a marketing innovation against doing it well?
Q5. Which pre-digital marketing innovation do you think is undervalued today — and what circumstances drove it?

More questions:

Q6. What’s the most overhyped marketing innovation of recent years — and why did it fail to deliver?
Q7. When is something truly innovative versus just a response to a new channel or platform?
Q8. As AI becomes more prevalent, what’s the irreplaceable human contribution to marketing?
Q9. When should brands lead cultural change and when should they follow it?
Q10. What changes in circumstances do you think will drive the biggest marketing innovations in the next five years?

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