Why It’s Easier to Be Darth Vader Than a Social Media Manager

Star Wars has been around for decades and people still love it. One of the iconic characters, Darth Vader, has to be nearly at the top of the Star Wars totem pole. You’d think that Darth Vader has a tough job. But it’s not as tough as being a social media manager!

Getting Dressed

Getting Dressed

Every day, Darth Vader gets up and puts on an all-black outfit. He gets a black helmet, a cool black cape, and humongous boots. Social Media Managers (SMMs) have to consider what to wear every single day. Although we own a lot of t-shirts, that’s not the best thing to wear all the time.

Put on a Happy Face

Put on a Happy Face

Does Darth Vader worry about putting on a happy face? Never! In fact, his smart phone doesn’t even have happy face emoticons!

LOL! @BlueSteeleTX I think we need a blog post #StarWars and social media. Why it's easier to be #DarthVader than social media manager.

— Robert Nissenbaum (@rnissenbaum) December 18, 2015

Backtracking

Backtracking is a good way to present a topic in the cinema sometimes. So here’s the backstory.

Recently, a couple of my friends singled me out as a good person to write about Darth Vader and being a social media manager (see the tweet above). So here you go, Robert Nissenbaum and Adam Fout!

Darth Vader gets full benefits

Benefits

SMMs have to buy their own benefits, while Darth Vader gets full medical benefits (including dental and vision) through the Star Wars Medical Trifecta!

R.E.S.P.E.C.T.

R.E.S.P.E.C.T.

You’d think people would respect social media managers more. However, people have changed their names to Darth Vader because of the aura of toughness that Darth Vader has. Do little kids want to be social media managers when they grow up? As if!

Profitability

Profitability

Darth Vader, of all Star Wars characters, has been called the most profitable. You could probably not compare his profits to those of an SMM. Well, you could, but Darth Vader has a lot more zeroes in his paycheck.

Content Writing

Content Writing

Darth Vader has multiple scriptwriters. Social media managers have to write their own content, including headlines. And sometimes those headlines can be a real pain in the asterisk to write!

Stand-ins

Stand-ins

Darth Vader has up to twelve people to help him out, including multiple people for his voice. And nine different actors played Darth Vader! Social media managers don’t have stand-ins, unless they have a team to assist, which is rare.

Grumpytosis

Grumpytosis

Darth Vader gets to be grumpy and gruff all the time. Social media managers need to have an upbeat, positive attitude. By the way, here’s my article Social Media Managers and Insomnia. Sometimes being upbeat all the time leads to insomnia.

Legend

Legend

Yes: That would be @DarthVader’s account on Twitter! 423,000 followers. Is there one for social media managers? I think not!

What’s Your Gripe?

Leave me a comment! Tell me if it’s easier to be Darth Vader or you!