Social Media: When Technology Breaks down, it’s Back to Basics

When social media breaks down, it’s back to basics!

We’ve all had those days when something doesn’t work, technologically speaking. Zooms don’t zoom, WiFi breaks down, or Facebook won’t let you post what you want. And in those moments, you might have to get back to basics with how you market yourself or your business. So what would you do if forced to market without social media? Here are some ideas.

Call people on the (gulp!) telephone

Now that our phones do everything except bake bread, we don’t use them for their original purpose anymore. We store thousands of photos, use it for complex math problems, or play games on it. But calling people? Nah! Who does that any more? But listen: if you really want to get the word out about your event, business, or new website, why not call people? So few people do this any more, that it just might work! I wrote about this a couple of years back: Yes-why not call your friends on the telephone? It’s fun to scare people with a phone call, after all! And I’m guessing the first thing they’re going to say? “What’s wrong?”

Send a postcard or letter

Another old-school technique that could work if nothing else does! If you remember how to use a pen, and you still have some cards or paper around, you could actually write a letter. Or, if you want to be funny, you could sketch some emojis and send that instead! Seriously, though, sometimes a letter or postcard campaign could be the way to go if no one else is doing it.

Use door hangers or flyers

Do you remember these relics of days gone by? Hotels still use door hangers so you can tell the cleaning staff whether you want your sheets changed or not. But you could use door hangers, especially if you have a brick-and-mortar business that’s looking for locals. I’ve heard they work well for car repair shops, in particular. Flyers are another one that people might not have seen for a while. If you don’t understand what flyers or door hangers are, maybe call your local museum. Or your local boomer friend.

Word of mouth

Word-of-mouth marketing is probably the best kind there is. And although the word of mouth might be facilitated by social media, it’s often just one neighbor telling another about a service that they like. It’s how I’ve found my CPA, plumber, and handyman, come to think of it. Nobody wants to try a service that’s untested by their friends and neighbors. Nobody wants to be that first penguin off the iceberg!

Go to their house!

No, no, no! I’m just kidding about this one. If you do this, you’ll probably get arrested for being a stalker. But one thing’s for sure, when social media breaks down, you need to get back to basics and use your creativity! Whether that’s getting outside or calling people is up to you.

Email marketing

Believe it or not, email marketing continues to be very popular. People will follow and read newsletters from those they know, like, and trust. Here are 11 Ways to Promote Your Product Without Using Social Media (and they list email marketing as one way to promote your product).

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