Social Media and the Art of Reinvention

Recently I was watching a video by a New York City artist, Rajiv Surendra. You may have seen Rajiv in his role in Mean Girls, but it turns out that Rajiv has so many other skills. If you’re thinking of branding or rebranding yourself, you definitely have to watch the YouTube video of his home tour. Google Tour Rajiv Surendra‚Äôs NYC Apartment Filled With Handmade Decor to experience it. Here are some of my takeaways and thoughts.

Focus on What You Love

Sure, everybody says focus on what you love. And those are easy words to say. But when you see those words in action they mean so much more. Rajiv Surendra has taken his focus to another level. I suspect that he doesn’t ever binge watch Netflix or own a television. But he does share his thoughts on social media–follow Rajiv Surendra on Instagram to see some of his amazing artwork.

Sometimes a Hobby Becomes a Profession

Maybe this has happened to you, too. Maybe you’ve been redoing chalkboards of major NYC restaurants and decided to turn that into a venture. Ok, I’m kidding, but you know what I mean! What if you went deeper into something you truly loved, so deep that time stopped–for a time–and you realized you were doing what you were meant to do your entire life? It could happen!

Curate Your Existence

If you thought someone was going to examine the details of your life and tour your apartment, would you live differently? Probably. Some people have been doing this on Instagram, curating what they see, what they eat, and how they live. If you haven’t already looked at friend Terri Nakamura’s Instagram, check out what she’s doing over there because it’s fascinating. Hint: Terri is using Instagram as a blogging platform–and writing a book about it!

Worship Marie Kondo Like a Goddess

Another what if: What if you gave away everything that didn’t bring you joy? How would your life and your work look? As Rajiv says he worships Marie Kondo and has taken Marie Kondo’s minimalism to another level so that all his clothes (which are gorgeous and meaningful) all fit into one tiny closet. Another tiny closet fits all his art supplies, including chalk, paint, and easels. If you love Marie Kondo, you might like organizing your social media so you can have a better life.

Let Joy Guide You

Could there be anyone more self-actualized than Rajiv? I don’t think so. And he seems so full of joy. What if joy and having fun could lead you to your life’s work? Recently I wrote about playing more and here it is if you missed it: When You Play More Your Creativity Blooms. Many of us have found joy, even amidst the pandemic. We’ve all been baking banana bread, meeting neighbors, and upgrading our homes.

Speak Your Mind


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