Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social media. A post that my friend Bridget Willard created gave me this idea. Why not share posts from people similar to you once or twice a day? It’s an easy way to be social, plus you get the added benefit of posting more often and (possibly) getting better numbers on Facebook. And by the way, here’s a terrific article about how to determine what works on your Facebook posting frequency, via Social Media Examiner.

The More Things Change, The More They Stay The Same

That’s what happens with social media. Things change. And also: there is no one size fits all. What worked last year, last month, or even last week may not be the same this week. And that’s especially true with Facebook and its changing landscape.

Form Alliances By Sharing Content

Sharing other people’s content is a super easy way to get your post seen by more people, plus it’s an excellent way to form alliances.

An Easy Idea

Facebook Twofer: Sharing Content

Facebook Twofer: Sharing Content

Just like when you’re in the grocery store and you get a twofer coupon that is doubled at the checkstand, sharing gives you two for the price of one! It’s a happy surprise. And, it’s such an easy idea, that you might not even consider it. And like me, you might be in favor of easy.

Not convinced? Here are more reasons to share content

  1. Building relationships. The main reason people share is to build relationships. They’re looking for community. If you share someone else’s content, you help build community.
  2. Creating social capital. By sharing, you build social capital. When you need something shared, people are more likely to share your content.
  3. Finding others with similar interests. By sharing something you find interesting, you let others know what’s interesting to you. People may not know of your newfound interest in vegetable gardening or roller derby. And you may discover a new friend–or rediscover an old friend.

 Try Sharing More Content

Let me know if this idea resonates with you. Try sharing more content, maybe once or twice a week, and let me know how it goes!



  1. This is perfect. I only wish Facebook’s Pages App would let us have a home feed.

    Thanks for writing it.

  2. Hi Bridget,

    Yes, wouldn’t a home feed be a good idea? It would really help pages.

    Thank you for the comment!


  3. Thanks for sharing this Carol. I was using an app to help me find content to share in the rotation of subjects I post on my Facebook page (e.g. photography, artwork, food, etc). The app posted “Found at (FB page link)”. I’ve left the app, find my own shares and post “Shared from (FB page name)” even if the link/image I shared has that listed. I’ve noticed a couple of my followers are now posting shares from one page I often share. I’m hoping this will now encourage more engagement.

  4. Hi Patricia,
    I don’t think business pages get notifications that their posts have been shared, so what you’re doing is perfect–both for the page owners to see that you’ve shared, and for your own friends and fans. Your way is a lot more social. :D

  5. Great post, with more fabulous advice. Thank you Carol, we’ll make a point of doing this more!!

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