One thing I’ve noticed happening a lot lately on social media platforms is that the boundaries are blurring between the different platforms. Just like with movies, people are copying each other and there is less distinction in the platforms. When will the blurring ever stop? Wired had a good article about this phenomenon: All the Social Media Giants Are Becoming the Same. Have you noticed this, too?

Everything starts to look the same

How can you even tell where you are on the interwebs any more? When one thing looks like the next looks like the next, is there any reason to switch from Insta to Twitter to Facebook? For example, now there are Facebook stories, just like there are Instagram stories. They were on Insta first, then Facebook had to copy them. And before that, they were on Snapchat. And of course now that Clubhouse has really taken off, Facebook is reportedly working on something similar.

Why is this happening?

Is there really so little creativity that everyone has to copy everyone else? Is this because there’s a lack of boundaries in our personal relationships? Does someone need to step in and say no? Or is it simply because Facebook saw Instagram’s saw Snapchat’s success and wanted to keep people on their platform longer? I vote for that one. Everyone wants to be a one-shop stop. So if you can shop, upload photos, and catch up with friends on Facebook, why would you have to go somewhere else? You wouldn’t! By the way, you might like this article about how to unleash your blogging creativity.

The death of creativity?

So in another instance of copying, Instagram reels copied TikTok. And all of the social media platforms now are pushing hashtags as well as more video. There are some rules, but those are changing all the time, too. Videos can be up to sixty seconds long on Insta and TikTok, but up to sixty minutes long on Facebook. Of course, on YouTube, video length is a whole different story. There’s a 15-minute limit, but you can get around it, luckily for us wanting to know how to fix our plumbing or knit sweaters.

It’s one big blobby casserole

Remember those blobby casseroles where there’d be some kind of meat mixed with an onion soup packet topped with corn flakes? You couldn’t even really tell what kind of meat it was. It was like being in a school cafeteria on a bad day, when the chef was hungover and didn’t feel up to making something original. That’s what happens when there are no differences (or very little difference) between social media platforms. If you like those kind of casseroles in real life, then maybe you’d like this post on Epicurious! 73 Easy Casserole Recipes That We Keep Coming Back To. At least once you’re done cooking, you get something delicious! Ok. End of rant.

We all know some things that are super annoying on social media, but are they really worst practices? What’s true and what isn’t? Read on to find out!

Tagging Everyone

Have you been tagged by people who don’t know you so they can sell you something? If you have, maybe you or your brand have been getting unfollowed or — worse — blocked. If you are tagged and then do a “reply all” and reply to everyone, you may risk spamming those who don’t care about the topic. You may also be muted and not even realize it! Social Media Examiner has a swell article about tagging and mentioning on Instagram. I also really like this article by Lisa Larter on Tagging Etiquette: “If you don’t use this etiquette the right way, instead of landing leads and garnering the positive attention you’re seeking, you’ll wind up turning people completely off of you and your content.”

Treating All Platforms Like They’re the Same

Posting the same thing across all social media platforms? Although the languages overlap in some cases, there are still differences between them. For instance, using too many hashtags on Facebook can be the mark of a newbie. Often, people use hashtags that don’t even make sense. Do they think all those hashtags make them look cool? I have no idea. I wrote about this around 100 years ago: Different Platform, Different Language. Then again, sometimes platforms change the rules. For instance, Pinterest which never encouraged hashtags, now does encourage them. It’s worthwhile to do a quick Google search to see what’s happening before using hashtags (or any other practice).

Filling Your Posts with TLAs

Unless your audience is very narrow, and you know them all, then over use of three-letter acronyms can really turn off an audience. It’s a good idea to explain acronyms the first time they’re used, at the very least. I see this a lot in scientific posts. Think about your audience, and whether any of them are newbies. If they are, then consider explaining your acronyms. You may also have followers who aren’t newbies, but are new to your particular field. Explaining your acronyms is never a bad idea.

Being Unsocial

If you’re broadcasting and you/your brand is not a broadcast medium (radio, t.v., etc.), then what is the point of social media? Respond to people, thank them, and mention others often. Share articles that your primary audience might find interesting. And support your friends. If you can’t afford to buy their product or service, you can share what they have to offer, or make connections for them. Speaking of friends, you might like this article on Friend Sourcing.

Posting Unsavory Things

Politics, sexual content, or badmouthing others can lead to being unfollowed. It’s better to focus on the things you might have in common with others. Small talk isn’t such a bad thing on social media. If you’re posting for a political account, that might be an exception. Otherwise, decide what you want to avoid on social media.

We’re all busy. We wake up thinking about work, spend most of our waking hours working (if we’re entrepreneurs), and sometimes even dream about work. So of course we multitask sometimes. It can’t be helped, can it? And yet, many experts agree that multitasking is actually an impossibility. We don’t really multitask–we simply switch between tasks very quickly.

What is the multitasking myth?

Wikipedia defines human multitasking (as opposed to computers multitasking, I believe) as “the ability to perform more than one task or activity at the same time, such as speaking on the phone while driving a car.” There have been many articles written about the myth of multitasking, including articles by Inc. magazine, Psychology Today, and NPR. There has even been a TED Talk on the subject. Turns out, we’ve been fooling ourselves all along, thinking we’re doing more, when actually we’re doing less. But when that tricky ego gets involved, we feel more self-satisfied, although we’re doing less. By the way, you might like How to Face and Overcome One-More-Thing-itis. After all, One-More-Thing-itis is related to multitasking!

Why does it hurt us?

Splitting our attention between two or more tasks actually makes us less efficient. That going back and forth saps our energy and leaves us with less than if we’d simply focused on one task. Multitasking wastes our time, energy, and plays tricks on our minds. Our productivity goes down, not up, as we multitask more. In an article from Entrepreneur magazine, Suddan SS discusses the three reasons why multitasking is more unproductive than you think. It increases stress, weakens your memory, and kills your creativity. Speaking of creativity, have you read: How to Quickly and Easily Unleash Your Blogging Creativity?

How do we stop?

As Nike didn’t ever say “Just don’t do it!” Maybe simply knowing that multitasking hurts is the first step, like admitting there’s a problem is the first step in many addiction programs. One thing that helps me is to have white noise or quiet noise on when working. It tricks your brain into getting on track. Another way to stop multitasking is to say no. Say it a lot. As somebody said No is a complete sentence. I like that one. Another way is to turn off all your notifications on your phone. All that beeping simply distracts from the work at hand. And nobody is so busy that they can’t focus on one thing at a time.

Recently, I bought a dress from an online company. Now this was no ordinary dress. I was able to customize the sleeves, neckline, and hemline. I input each measurement into the online form, which required some standing on one foot and wrestling with a tape measure. After a wait of a few weeks, the dress arrived. And wow! It was incredible, fit like a glove, and was beautiful. Not just because of the embroidery, but the fabric was soft and sturdy. The hems were well stitched, and you could see that the overall the quality was there.

Why am I telling you this story?

Social media can be a lot like that dress. You might pay extra for a good logo, avatar, or headshot, and devote extra time writing your profile, but ultimately it’s worth it. Sometimes it’s difficult to judge the value of a social media account, but there are ways. I haven’t written about this for awhile, but I believe it’s good to review what makes for good social media value. In fact, here’s an article from the Wayback Machine: Creating an Awesome Twitter Avatar. Can you believe it’s from 2012?

Your social media banner should be eye catching

If you have a banner, it should have good balance. It should catch the eye and leave a good first impression. It should definitely be in focus and easily identifiable. By the way, here are some beautiful Twitter banners from Canva. Looking at other social media headers can give you an idea of what you’d like yours to look like. And one pro tip? Make your avatar and banners easy to identify across all your social media accounts. That way, when people travel from Facebook to Instagram to Twitter, they can easily identify you and your brand.

A well-written profile creates good visibility

Does your profile say something about you, what you do, and what’s important to you? And do you change it up occasionally? Or do the things that you’ve said stay the same year after year? Sometimes they do stay the same. Brands may keep the same messaging, but change their logos, for instance. On a personal profile, it’s good to review your profile every year or so. New Year is a good time to do that. Neil Patel has an excellent article about the 10 elements of a successful social media profile.

High-quality posts determine your survivability

Sharing from other pages or accounts is a good way to create engagement. When you share, other people are more prone to share your posts, too. And don’t forget that commenting is a good way to create engagement. People will follow you and share your posts and your account will survive if you post and share. How do you measure it? I like a ratio of 80:20 of shared posts versus original content. It’s pretty simple, but it works.

Measure What Works

Don’t forget to measure what’s working for you. Among some of the things you might like to measure? Although follower count is a vanity metric to some extent, I think it’s important to have a few followers. You don’t want to be talking to yourself, after all.

Different Platform, Different Analytics

Facebook has its own set of analytics, as does Twitter. For Instagram and Pinterest, you need business accounts to see your analytics. Although engagement can be difficult to measure correctly, look at your best posts and see what’s working. Impressions is a measure that some really like. I like checking about once a month, although some like to check more often. Reach is another measure that you might like to check. I won’t go into a lot of details here, but you can use a spreadsheet to track these.

Being a Hater is Easy

While it might be a lot easier to discuss all the reasons I despise social media, many people have already covered that ground. Being a hater is easy. Defending social media is not so easy. We have more and more choices as far as where we land on social media, which platforms we use, and which part of our audience we follow and where.

Find Your Friends

With the pandemic, making new friends hasn’t been easy. But with social media, you can not only make new friends, you can reconnect with those you haven’t seen recently, and deepen your already-existing relationships. Although I dislike the word tribe, it’s very nice to have a circle of friends who talk to you when you’re online. And searching for old friends is easier than ever using Google, Facebook, and LinkedIn. Here’s a WikiHow you might like: How to Find Old Friends Online. You can also do searches for professional friends on LinkedIn or military friends using military records. Speaking of friends, you might like this article: Friend Sourcing: the New Way to Content Creation?

Share Common Experiences

Not only can you share photos, but it’s fairly easy to discover platforms now where you can share your experiences. Whether you’re concerned about disabilities, special hobbies, or A/I, you’re sure to find a Facebook group for your specific interests. Not only that, but there will be someone nerdier than you who’s been involved in your interest for years or decades! For instance, two of my interests are knitting (a new hobby) and Pan American Airlines (because my father was an employee for many years). These groups and many more are on Facebook, Twitter, and Instagram, as well as other places online. Also: following and searching on the hashtags of your interests is also easy-peasy. If you want to know more about hashtags, try this: How to Discover a Wealth of Friends with Social Media Hashtags.

Share Your Personal Background

There’s a wonderful Hafu page on Facebook that I just love. This page is for people who are half Japanese (like I am). I enjoy seeing people share their victories or recently, share their issues because of discrimination. And there’s always a good recipe or two for tonkatsu! There are groups for social media managers, differing age groups, bird watchers, and just about anything you can think of.

Delve Into Topics…or Just Absorb the Good Vibes

If you’re unsure whether you want to post within your newly-found group, you can lurk in the background for a while. This way, you can check out what others are saying as well as how many posts go out daily. There’s no need to jump into any conversation right away until you’re comfortable. Just scroll to your heart’s content.