How to Share a Blog Post Four Different Ways
Everyone talks about working smarter, not harder, but what does that actually mean? If you’ve been wondering about what that looks like, stick around, and you’ll get some ideas.
Content Creation: How to Make Your Writing More Fun: https://t.co/TwQsHzybeQ #marketing #contentcreation pic.twitter.com/16oKU7KMtu
— Carol Stephen (@Carol_Stephen) May 16, 2019
Your Time is Valuable
Do you really want to sit down and create an entirely new blog post from scratch? No! How, then, can you take the same post and share it all over the place and make it look entirely different? Ah, that’s the secret. For this exercise, I’ll use my own blog post, Content Creation: How to Make Your Writing More Fun. Take a look at the original blog post so you can see what that looks like–that is, with the top image shared. Remember, not everyone is going to read your excellent writing, no matter how great it is. So the original is the first one shared.
If you're trying to make your blog post more fun, the Images may be even more important than the writing itself (but don't tell your writer friend that!). https://t.co/ND1SbXRpvZ #ContentCreation #Writing pic.twitter.com/rDibfdpXuN
— Carol Stephen (@Carol_Stephen) May 20, 2019
Use a Different Image
The image is probably the most important part of your article, even above the title of your blog post. So make it beautiful! Or make it something that will make your audience say “hmm…I wonder what the heck that is!” Maybe that happens when I use my own pictures. I imagine people squinting with puzzled looks on their faces. So rather than rewrite that blog post, I could change the image. Take a look.
"To fully appreciate bad writing, you need to pick up something at the airport before you get on a plane." Content Creation: How to Make Your Writing More Fun: https://t.co/ND1SbXzO7p #ContentCreation #Writing pic.twitter.com/tmyLm7x8Pz
— Carol Stephen (@Carol_Stephen) May 21, 2019
Change the Quote When You Reshare
No doubt, you’ll have a few different quotes that you can pluck from your blog post. So choose one or two, put those into quotes, add the title, the link, and a hashtag or two, if needed. Of course, you don’t have to change the hashtag or the shortened link, but you could reach a different audience (at least with different hashtags). And using a customized link does look fancier.
One Post Four Different Ways
Customize for Social Media Platforms
The post above was shared on Facebook. It looks similar, but with a different quote, different image, and no hashtags. You could do something similar on LinkedIn. You might want to share the same post but on a different day.
Bonus Idea
Another way to change up a blog post is to write a completely original quote–it’s kind of “meta,” but why not add something about what was happening the day you wrote it? Or some sort of context about the article itself?
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