You’ve read about this topic a gazillion times and it’s the first thing people always ask. How do I find people to follow? And how do I get them to follow me back? My method is not foolproof, but it’s pretty damn good (not bragging). You will get followers, and they won’t be fake followers. It is work, however. You might not like that part. Then again, it’s not rocket science!
See Who Your Friends Are Talking to
Start by looking at who your friends talk to. Look at their profiles and their top ten tweets. If you like what you see on their profile and what they’re tweeting about, chat with them. Follow them if you like the way the conversation is going.
Say Something Directly to That Person
This could be anything. “Where are you from? Your profile doesn’t say.” “I like what you said on your profile about rapscallions.” “It looks like we went to the same school.” Start with something easy, just like you would in a real-life conversation. Start there. LifeHacker has some good, simple conversation starters that work in real life or online.
Find a tweet that would be important to them. This requires a little more work. Preferably find something about their business or something you think they’d like you to retweet. If they have a small following, they’ll probably notice right away. If not, you may need to retweet a few to get noticed. If their tweet is short, you may have space to add a comment. And I recommend that you use an “old-school retweet,” for many reasons.
Comment on Their Blog
A blog comment is even better than a retweet, and is much more likely to get you noticed if you’re trying to establish a relationship. Bloggers love love love comments! And most will write back to you, I’ve found. And be happy to follow you.
Follow, Retweet and Comment
This is the trifecta of engagement. If you do all three of these things, then your new friend may be oblivious or a snob. And if they don’t want to engage with you, then why are you following them? Some accounts may give you really good content, but most people aren’t Katie Couric (and need to converse with others).
Have Good Content
Think of your followers (or your potential followers) as friends. What cool and interesting stuff would you like to share with them? It doesn’t always have to be related to your business, but you’ll be more likely to attract the right crowd if it is. Don’t trick people by saying, “Hey guys, I liked this” and then a spammy link. Share things you do truly love if you want to make friends either online or in real life.
Is This Approach Too Much Work?
Let me know what works for you in the comments! Thanks!