Social Media Managers: 10 Secrets to Care for Yours
My friend Amy Donohue recently said it sucks that companies don’t see the value of professional social media. That definitely rings true! Although there is no ideal world, here are some real-world examples of positives and negatives.
For the purposes of this post, there are two different clients: Client A is grateful, sweet, and full of compliments. Client Z is, well, the exact opposite. By the way, you might like this other post, Why It’s Easier to Be Darth Vader Than a Social Media Manager.
If you need to send an email to your SMM, a cheerful message goes much farther than a grumpy one.
Client A: Hello, how are you today?
Client Z: Did you get that work done yet?
You can catch more social media managers with honey than with vinegar! Does this even require examples? Sigh. Here’s the wiki on how to be sweet, by the way.
If you screw up, say so. And I will do the same. See “Be honest.”
The Benefit of the Doubt
We really do want the best for you and your business. So please give us the benefit of the doubt. After all, if you win, we win. We would not try to hurt your business because that would be like cutting off our nose to spite our face.
Are you complimenting your SMM? Even a small pat on the back, such as “Great job!” “loved the image you chose for that post!” can spark your SMM to do more and better work! You’d like that, right?
Client A: I’m so grateful to you for setting us up with a righteous look across all SM platforms; thank you-thank you for making us hot!
Client Z: Nothing.
Recently, two clients did not pay on time. Most SMMs won’t be happy about this. Here’s how to handle it if this ever happens to you as a business owner. Be honest and tell us when to expect payment. And then follow through.
Client A: “I’m soo sorry for the delay!” Checks will go out on the 15th. (They did.)
Client Z: “It’s been so hectic around here…Court costs for $xxx are going to be a waste of money so just hang in there a few more days…”
Honor the Relationship
If the relationship is the most important thing, then treat your SMM like a human being. Tell the truth. Focus on the positive. Rinse and repeat.
This goes along with relationship. The Golden Rule applies! Not just treat others as you’d want to be treated, but treat others the way you want to be treated. Laurie Hurley wrote a great post about respecting your social media manager.
You Are One of Our Clients
We’d love to work on your account all day long and not sleep, but we do need sleep. We can’t always get back to you within 10 minutes as we are in meetings, doing research, and writing blog posts.
It’s Just Us
Often, we are solopreneurs (sole entrepreneurs), without a huge agency behind us. Though we know how to look big online, we don’t have an army standing behind us. That’s how we can customize your images, your posts, your tweets, etc. Not to be dramatic, but a stinging comment or late payments can really hurt.
This one is a bonus, and goes along with relationship building. telling the truth and giving compliments. Although we don’t expect you to invite us over for Thanksgiving dinner, a little warmth and consideration is greatly appreciated.
What’s Your Gripe?
Are you a social media manager or consultant? How do you like to be treated? Or, if you’re on the other side and work with a consultant, what’s that like? Leave me a comment! And thank you.