Do you get stuck writing your headlines? Here are some things I do to make my blogging life easier! Thanks to Bridget Willard (read her posts if you never have!) for the idea of making this into a blog post!
You Want People to Read
As bloggers, we all want extra eyes on our posts, whether we’re writing for a brand to gain SEO, or personally, when sharing our stories. Some people, like Ogilvie, believe that a headline is worth 90% of the cost of advertising. So spend some time.
Pick Your Topic (and Use Your Brand Voice)
What topics would entertain, entrance, or help your audience? Try to stick with those topics. Clement Lim has created the definitive post about branding: Creating a Kick-Ass Brand Identity, which I highly recommend for finding your brand voice.
Plug Your Topic Into a Good Headline Analyzer
My first secret is the CoSchedule headline analyzer. Start with anything you want to write about. Go ahead: I’ll wait here. Keep trying different headlines until you get a number you’re happy with. For the blog you’re reading, I tried 15 different headlines. When I first began this method, I had to try 20-25 headlines, by the way. The process gets easier.
Get a Good Mix of Words
I like to have some common, uncommon, emotional, and power words in each headline. And I like either a B+ or an A+. The CoSchedule analyzer helps with the word balance and gives you the score, too. Since most people will retweet/share your post without reading it, according to The Verge, the headline has to be extra delicious to make people click on it.
Put the Headline Into Your Blog
I like to write right on my blog. There are always a bunch of drafts, in various stages of writing. So before you forget your wonderful headline, throw it into your blog. You can come back to it later. Spend some time on your headline, though. Having a robust headline can help you whether you plan to post on Facebook, Twitter, or Pinterest.
Write for 15 Minutes
I like to write for a minimum of 15 minutes. Do you have 15 minutes? Sure you do! Write as fast as you can for 15 minutes. You have permission to stop after 15 minutes. But maybe there’s something else you want to say. I like to use an old-school egg timer. For some reason, the ticking sound helps. Sure, you know that writing a headline is a pain in the asterisk, but go ahead.
And Another 15 Minutes
The writing process is not about correcting yourself. You can do that later! Or you could hire an editor to help you with it. Either way, just get started. Keep writing. And don’t edit yourself.
Read Your Headline (and Article) to a Friend
I am blessed to have an editor friend for when I get stuck. Remember, you can’t call your friend all the darn time to have them help you. Pay them or take them out to lunch, for the love of Strunk and White.
Tweak the Headline
If what you’ve written no longer reflects the headline, go back and tweak it. You might want to run it back through the headline analyzer tool.
Need Help Writing?
Yep, I do help others with their blogging and social media.