How to Succeed with Social Media During the Holidays
Embrace the Holidays
Don’t be one of those people who believes that no business gets done during the holidays. People do business with those they know, like, and trust. So this is your big chance to become known, liked, and trusted.
Know Your Audience
It’s always important to know who you’re talking to because then you’ll know which holidays you should track. And having some understanding of those holidays is important, too.
Acknowledge Different Holidays
If your target audience celebrates Hannukah, then you might want to do the same. At least acknowledge different holidays. Make a list of them and be sensitive to posts you might make on those days. Not everyone celebrates Christmas in our social media world! And it can feel pretty lonely if you’re in the minority on the holidays.
Wikipedia has a huge list of U.S. holidays, with links to other countries’ holidays as well: Public Holidays in the United States.
Join Chats If Social Media is Quiet
Some holidays are very quiet on social media. The last week of the year, for instance. But if you’re there, you can join other people’s chats on Twitter or chime in on LinkedIn or Facebook groups. You might get the chance to chat with someone you’ve had a difficult time reaching the other times of the year. You might consider joining my chat, #DigiBlogChat, on Tuesdays at 1:00 p.m. pdt. Click on the search bar in twubs (dot com) for a more comprehensive list of chats you might like.
Be More Social and Meet in Person
This might not exactly fall under social media–unless one of your goals is to meet people in person! People you meet in person from social media can become lifelong friends. And everyone can use more friends, right? Here’s an article I wrote recently: Why Online Friends Make the Most Delightful Friends.
Don’t Be Afraid
Talk to people. Comment on their posts. Do things you wouldn’t ordinarily do, and you may get results you wouldn’t ordinarily get.
Let Me Know
Do you have any special plans for your holiday marketing? Let me know! Leave me a comment. I promise to write back. Really.
Hi Carol,
I probably should have a completed plan for my holiday marketing but I haven’t done that yet. It’s always a work in progress.
Hi Patricia,
Some people just keep plugging away with their regular marketing during the holidays, but for those with online stores (and especially those who sell gifts), the holidays are a good opportunity!
Thank you for commenting, and best luck getting a calendar in place.
You can do it!
Carol
Choosing the best time to post during the holidays can take a bit more effort, but it doesn’t have to be difficult. While you should aim to be present on high traffic days, you’ll want to consider post times. For example, a New Year’s Eve post should probably be shared in the morning instead of the evening when most people will be busy and not necessarily checking Facebook.
Hello Justin,
Yes, you’re absolutely right. Posting when people are online will usually get more eyes on whatever you’re posting. For instance, people usually leave early on Fridays so posting earlier in the day can be better.
Thanks for stopping by!
Carol
Hey Carol,
Yes, absolutely right. People mostly online in 8:am to 10:00am then in afternoon lunch time. So keeping that in mind i have prepared a guide about “How to Target Facebook Ads Based on Google Searches” and if you’re interested then I will send it you.
Hello Justin,
Yes, most everyone agrees about the 8 – 10 a.m. timing.
Thank you for stopping by,
Carol