Why Friday is the Worst Time to Publish a Blog Post
You want the most eyes possible on your blog post, right? So you’d like to know when to post, the same as all of us. I’ve been posting on Thursday mornings at 7 a.m., Pacific Time. But others may like the beginning of the week, or the weekend. Why not Friday, you say? After all, that way you have the whole week to write your article.
The News Dump
Friday is known as a “news dump day.” that is, bad news or news that media outlets don’t want to be noticed goes out on Fridays. Yes, it’s a thing, and you can read about it in the Political Dictionary. If you must publish something, but don’t want anyone to notice, send it on Friday.
The Zombie Apocalypse That No One Knew About
If you want to keep the zombie apocalypse quiet, or want no one to know about that affair the President is having, you could quietly release it on Friday. By the way, here’s an article about how a zombie apocalypse would be better than having an old school social media manager that you might like.
So if Friday is a bad time, when is a good time?
Thursday and Saturday Mornings Rank High
Thursday and Saturday mornings, according to this article in Kissmetrics, The Science of Social Timing, are both good times to post, depending upon your audiences. Men are more likely to read an article at night, and women in the morning. Additionally, Coschedule has a nifty long article, When is the Best Time to Publish a Blog Post that again emphasizes that mornings are the best.
Fridays Are Pre-Weekend Days
Think about it. Mondays everyone keeps their head down, is trying to get over the weekend, and is focused on themselves and getting the work done. And on Fridays, people are looking forward to the weekend. Isn’t that how you are? Then why would your audience be any different? Some people don’t even work a full day on Friday, instead keeping their eye on the clock and how much time they have left before they leave.
Photo by leemueller 
It Depends on Your Audience
Of course if your audience is around on Fridays because your audience consists of pescatarians looking for fish recipes, then Friday would be the perfect time to publish. So keep in mind that you should take these recommendations with a huge grain of salt and test, test, test. Speaking of audiences, you might like this article, Audience: Use Their Language.
What’s Your Favorite Day to Publish?
If you’re a blogger, when do you like to publish your article? Have you done any testing? Let me know in the comments! Thank you.
Thanks, Carol.
Good post and a real good reminder to post and test when the best fit is for your particular audience.
Wednesdays have historically been quite a good day for a few of my clients who post quite meaty/heavy going content.
Kittie
Thank you, Kittie!
I scheduled this one an hour earlier as a result of the research for the post. I appreciate your comment.
Carol
Hi Carol
I tend to avoid publishing blog posts or social media promotion on Friday. I always think its too close to the weekend for my content to gain any traction. Also I’m not in the highly specialized pescatarian niche.
Clement
Hi Clement,
Whaaaat? You’re not in the highly specialized pescatarian niche?
Yes, on Fridays being too close to the weekends. Some people go into work on Fridays, but don’t really work.
Thanks for the comment.
Carol
I like Tuesday mornings the best. I love this post. Thanks for writing it.
Hi Bridget,
Tuesday mornings are a wonderful day to publish. People are awake, working, and not tired from the week yet. And they’re usually over the weekend, too.
Thanks for stopping by!
Carol
But Friday is when I finish all the things! I just want to publish them and get them outta there!
Hi Adam,
I know what you mean! When you get to the end of the week, you can finally finish writing your post and publish it! But then there’s nobody there (sigh).
What’s a writer to do but schedule it for the next week?
It’s a conspiracy, I tell ya!
Carol
It’s right up there with area 51! I’ve started scheduling for the following week because of this exact post—thanks for the advice Carol!
Hi Adam,
Wait. Area 51 is a conspiracy?
Seriously, Friday is the worst. Although for us working folks, maybe it’s the best for a bunch of other reasons. But for publishing, not so much!
Thanks,
Carol
@Carol
Yeah! I confess having posted some articles on Friday evenings simply because the next 2 days don’t demand getting up early or ….those routine tasks. But it was quite interesting to know that there is a whole science to these things. Really mind blowing. Having gone through, I must be cautious hereafter or else my hard work may go unnoticed. Thanks a million Carol…
talesofdailylife.com
Hi Rajesh,
Yes, there are optimal times to blog and consistency matters, too. And then posting on social media is best done at certain times.
Thanks for the comment! I appreciate it.
Carol