So your startup is just ramping up and you are about to start the social media accounts. You have the graphics for the headers done, and have the bios written. What’s next, you might ask? What will you post on social media? Will you say “This is my first tweet.” and leave it at that? Here are some ideas that could help!
Behind the Scenes with the Team
A photo of the whole team with a short caption could be an easy way to start. Describe the office setting and who’s usually there. Maybe explain what each person does, too, but keep it short.
Industry News
What’s interesting and in the news for people who might follow your brand on social media? If your industry news is full of jargon, you might interpret for people. Explain the jargon and acronyms for people. Better still, put all the jargon into a blog post and refer them to it.
Your Ideal Audience’s Pain Points
What makes your audience hurt? Do they have concerns? What is their lifestyle? Describe their pain points in detail and how your service or product could help. Or simply give people ideas on how to overcome their pain points.
Frequently Asked Questions
Do people know what you do? What do people ask you all the time? If you’re tired of answering the same questions over and over, put those into a blog post.
Glowing Testimonials
Do you have testimonials? People love to hear what other people think before they buy. Of course, ask before you include people’s words, especially if they were said in private. Even if people gave you a testimonial publicly, it’s a good idea to ask their permission before printing their words.
Inspirational Quotes
What are your/your brand’s core beliefs? Have quotes and explain what the quotes mean to you and your brand. The quotes can be from anyone on the team–they don’t just have to be from the CEO. Quotes are a good way to include everyone on the team.
Mascot Photos
If you don’t have a real mascot, maybe borrow one for a photo shoot! How about a dog, a cat, or a hedgehog? Or a goldfish. Some people even make the mascot their avatar. And if your product or service is related to animals, that’s even better.
Advice for the Person Who’ll Use Your Product/Service
Maybe there’s some advice you can give for an adjacent product. Or what people can expect the first time they use your service. Or some little hiccup people have when using your service.
Share Curated Content
Sharing other influencers’ thoughts can be helpful. For instance, if you’re a window film company (one of the brands I work for), how about posts about interior design or architecture? Wallpaper, remodeling, or avoiding the sun are also good adjacent topics.
Have a Contest
Do a giveaway! If your product is too expensive to give away, maybe something they could use every day? How about branded water bottles? Or tote bags? Some of the best giveaways I’ve received have been small. For instance, I have a little widget that goes over my webcam for privacy.
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