Everyone knows you should be blogging and paying attention to the little bots that roam around on Google. Consistency is important in blogging. As in, blogging more often will get you more attention, and blogging on a regular schedule helps. A lot. But what do you do if someone finds you?
So Who Is Looking for You?
And how many people are looking for you? That depends on your business, of course. For instance, if you’re a realtor, there are many many realtors in California. That’s going to be a harder sell than if you’re selling, say, hamburgers. Certain businesses have an easier time. Where I live, in the Santa Cruz Mountains, people with services do really well. Plumbers, electricians, and handy people have plenty of work. You can always set up a Google alert for yourself or your business if you’re wondering whether someone has mentioned you online.
Social Media Helps You Get Found
Social media doesn’t usually help with sales. It helps with brand recognition. So if people have seen you a few times on social media, they’re more likely to do business with you, so long as you do an outstanding job at your business. Social media can help your business even before the business officially gets started. Often, people will start their social media campaigns before the business has opened its doors. You can do the same thing! Want to know what else social media does? Here’s what social media marketing does in a nutshell.
Why Do You Want to Be Found?
That is, what do you want people to do once they’ve found you? Do you want to have coffee with them? Do you want them to download a report? Or do you want them to interact with you in some way? Decide what you want from people, and tell them. Nicely, of course. Good manners, especially online, always helps.
Here are 31 Call-to-Action examples you can’t help but click on, from Hubspot.
Having a Positive Mindset
It’s not fairy dust, I promise. People really are looking for you. And you can do a lot to help them find you. Having a positive mindset is the most important thing. Believe that people are looking for you. It’s not that the belief itself will help them find you, but the belief will help you act in a way to be found. Does that make any sense? And by the way, you might like this post about having a gratitude strategy.
Follow Up, Follow Up, Follow Up
The gold really is in the follow up, especially if you have a service that’s costly. People take a long while to decide whether something is right for them. The more the service or item costs, the longer it takes. People don’t normally buy a car in five minutes–they like to do research.
Do You Want to Be Found?
If you’d like some help getting found, I can help! Leave me a comment, and I’ll get back to you! And thank you.
Hi Carol,
Thanks for another informational post. I am getting the idea that mindset is really going to help me. You and several other people I follow have mentioned it in recent days.
Regards,
Patricia
Hi Patricia,
It’s like that Tinkerbell quote: All you need is faith, trust, and a little pixie dust!
It must be in the air these days. :D
Best to you,
Carol
I agree that social media helps with brand recognition and get your business found. In fact, many companies are utilizing the power of social media today. If used properly, it can help companies increase brand recognition by reaching out to their existing and potential customers.
Hi Jim, People often confuse marketing and sales. Social media is marketing and brand recognition. Thanks for “getting it.”
Carol