Like throwing spaghetti at the wall to see if it sticks, social media Darwinism can be your fastest, craziest, and funnest way to success. If you’d like a quick overview of Darwinism, you might want to check out Natural Selection and Biological Evolution for Dummies. It won’t be as fun as this blog post, but still.
Mistakes, Failures, and Startups
What propels you forward faster than making a bunch of mistakes, and the ensuing embarrassment? Nothing, that’s what! You may have read about how mistakes and failure are important to your brand and your startup, right? If not, here you go: What If Failure Didn’t Exist? Anyway, how can you create something new, and something wonderful if there’s no failure involved?
Mark Zuckerberg’s Mistakes
Even Mark Zuckerberg admits he’s made every mistake you can make. Well, maybe not all the mistakes! I’ve made some of them, so he doesn’t get to claim all of them. His telling employees to “be fast and be bold” could be why Facebook is still thriving now.
Remember when Twitter proposed losing the 140-character limit? And we all said “C’mon! Don’t do that!”? If you don’t remember, here you go: Will Twitter Dump Its 140-Character Limit? They learned pretty fast through that mistake! Talk about survival of the fittest!
While social networks may not lend themselves to Darwinism per se, cooperation can help those in the physical world. Cooperative relationships can help organisms with their reach (for example, Mychorrizal fungi form symbiotic relationships with host plants, greatly extending the “reach” of a plant’s roots). Our own tendency towards cooperation can help us with our own reach. And I think that’s pretty neat.
Brian Solis on Digital Darwinism
One of my favorite writers, Brian Solis, has this to say about social darwinism (article from Wired):
“This is a time of digital Darwinism — an era where technology and society are evolving faster than businesses can naturally adapt.”
And Solis adds this:
“But make no mistake. Digital transformation efforts grow market opportunities and profits as well as scaling efficiently in the process.” Plus the hashtag #AdaptOrDie.
By the way, here’s a review of Brian Solis, What’s the Future of Business: Generation C that you might like.
The Speed of Change
As technology races ahead, businesses must learn to adapt. They don’t need to blindly adopt new tech, but need to stay open to new changes coming down the pipeline. Think of Kodak (R.I.P.) or Blockbuster. We thought they were permanent institutions at one time. But now? Not so much.
Are You Practicing Social Media Darwinism?
How so? Leave me a comment. I’d love to hear from you!