What Happened to Quality versus Quantity on Social Media?

What Happened to Quality versus Quantity on Social Media?

What Happened to Quality versus Quantity on Social Media?

Whatever happened to good quality social media posts? In the beginning, there was the Facebook, and it was good. Reach was fantastic, everything was free, and everything got good reach. You could post a picture of an old rotten lemon, and your friends would make a million comments. “Great rotten lemon!” they’d say. “Where’d you get that lemon? I want one!” “That lemon reminds me of the ones my grandma used to grow!” And so on. An out-of-focus picture of a dirty sock might do even better.

The Good Old Days

Those were the good ol’ days. The Internet seemed smaller and quieter. Now lemons have to be ripe, and if you make lemonade, you even have to know how the best recipe for ice cubes. P.S. read the comments, but then come back here!

Suddenly, everything changed.

Suddenly, everything changed.

Suddenly, Everything Changed

Now that out-of-focus dirty sock picture and the image of the rotten lemon don’t get such great reach, do they? Nope! Suddenly, socks have to be woven using gold thread, and the gold has to be mined in ecologically and socially responsible ways. And the picture even has to be in focus! What is this world coming to?

Et Tu, Branding?

Et Tu, Branding?

Et Tu, Branding?

Not only does the sock have to be gold, but it has to matter to your audience now, too. Holy target audience, Batman! The person in the center of that elusive bulls eye has to care about golden socks! By the way, here’s an article about rebranding for startups that you might like.

Is Quality An Issue?

Is Quality An Issue?

Is Quality An Issue?

When someone wants you, as a social media manager, to do something that’s clearly unrealistic (like posting a picture that will bring in 10,000 followers in one week), you might say “Is quality an issue? Do these followers need to be real people?” Because if they don’t, then you could just plunk down $20!

But heck, now that quality does seem to be an issue, everything has to be on point! That is, you can’t just post more. The stuff you post needs to be even better. So if you’re on Twitter, for example, then you must focus on awesome quality if you want to get the best followers.

Better Images

Better Images

Better Images

Yes, you’re going to need better images that actually connect back to your text and pictures that are in focus. Also, the text has to make sense and be grammatically correct. And you can no longer steal images! Sheesh!

Lemons & Glitter

Lemons & Glitter

 

 

Comments

  1. You nailed it in this post, Carol. Everyone talks about something “bringing me value” as if we have to prove that what we’re sharing gives them immediate return or we shouldn’t be allowed to post. Super lame.

    • I think I’m going to start posting pictures of rotten lemons. Because everyone has one in their refrigerator! Hah! Thank you for your comment. We should be allowed to be ourselves. Value is in the eyes of the beholder!

      Thank you,
      Carol

  2. Love, love, love this post!

  3. Oh my gosh! I got a laugh out of this one. You are so right! And it is making our jobs a lot harder and a lot more work. By the way, I remember those lemon and sock pictures. Oh the good old days!!

    • Thanks, Olivia! I’m so tempted to start putting up some pictures of dirty socks now. With lemons on them.

      Thanks for stopping by. Have a great long weekend!

      Carol

  4. You can’t imagine how loud I was laughing when I read this, “An out-of-focus picture of a dirty sock might do even better.” You make a lot of sense. I’m off to read the link about better Twitter followers. ;-)

  5. Hi Patricia,

    I’m so glad you were laughing. Sometimes I feel like Andy Rooney over here. He did live until he was 92, though. So maybe there’s something to all this complaining that leads to longevity.

    Thanks for stopping by!

    Carol

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