If you have a brick-and-mortar store, such as a shop or a restaurant, what’s the best way to get people to your place? Although I’ve written a previous post, Social Media: 7 Ways Your Business Can Connect with Locals, there are other ways to get people in the door.
Follow Locals through Search
Now following locals might seem obvious–locals will be your best source of traffic–but how, you might ask? Search on a city, neighborhood, or county (or a hashtag). Find something you have in common with people, whether that’s tweeting about the weather, puppies, or beach photography. Follow locals, retweet their content, and talk to them.
I’ve said it a million times–talk to people. No matter which platform you’re on, that is the key. Ask questions, give compliments, and be generous. Say hello, say thank you, and be curious. Curiosity is your best friend on Twitter.
Give people a reason to come into your shop. Tell them what your specials are. What gives your place the edge? Tweet about that. Why did you start your business? Tweet about that. You can also “pin” a tweet to the top of your feed so it’s the first thing visitors see when visiting your Twitter stream. You can even “pin” that tweet on mobile.
Add High Quality Content
Look at the analytics on your Twitter. Who’s following you, and what do they like? If you want more of the same kind of followers, give your audience what they want. Do they like technical content? Art? Give them that.
Use Beautiful Images
There are so many images to choose from. If you’re a restaurant, tweet images of your food. If you’re a shop, tweet what you have for sale. And make the images beautiful! I see so many accounts with ugly images. Don’t be that business!
Tell people how to get to your shop! Go to Google Maps, and map a nearby location. Now take a screenshot of the route, add a caption, and pin it to the top of your feed.
Use the Heck out of Lists
Make lists, use them daily, and share them with others. They’re free and make you look pro. Also, if you don’t use lists, you will surely go insane. You Too Can Be A Guru’s Bridget Willard has some terrific examples of good lists here: Organize Your Twitter Stream–Use Lists. You can create lists by city, neighborhood, or county.
Join Chats Your Audience Would Like
Check your analytics and join chats that will draw in people who are your best audience. Are the people techies? Join a techie chat! Are they boomers? Join a Boomer Chat! A couple of my favorites are: #BufferChat (Wednesday mornings at 9 am Pacific) and #DigiBlogChat (my chat about all things digital/blogging Tuesdays at 1 pm Pacific). Twubs has a list of chats that may interest you.
Make Followers Feel Like Friends
Share what excites you. Share non-business content, too. Tips on things you have learned. Maybe a secret place nearby, a good venue in the area, or an app you really like. Put up posts from museums, or a little trick you learned.
Meet in Person
Of course, this is ultimately what you want. Make sure their visit is positive by giving the same great customer service and friendliness that they experience on your social media.
How Do You Get People in the Door?
Did I miss anything? I really do want to know! Leave me a comment! Thank you.