Ten Ways to Recycle Content
Ever had a great idea that you weren’t sure how to share without making all your friends crazy? Sure you have! You have one of those right now…sitting in your back pocket. That idea for a Portable Solar Dog Grooming Truck, for instance, needs to be seen. Or that website for cats who take selfies (you even bought the CatsWhoTakeSelfies.com domain and a GoPro!) just begs to be released unto the world. But how?
Your website is the basis of all great ideas. This is where the ideas live. Use your blog to expand your brilliant idea, adding pictures, drawings, and video, if possible (more about video below). Once you’ve written about your idea, you can begin to spin it into other formats. This is where the fun begins!
Yes, you’ll need to tweet about your great idea. Take different snippets, add different pictures, and voila! A blogpost of a few hundred words can become many tweets. Don’t forget to pin your newest post to the top of your Twitter feed, along with an image. Twitter has become more and more image-centric, so take advantage.
Speaking of images, you can pin your blog post to your blog board (here’s my blog board, by the way). Include search terms so that people looking for your topic can find it. Anything with cats and selfies, or cute, wet dogs has to be on Pinterest. Unless it already is!
Maybe only 3 or 4 people will see it on Facebook unless you promote it, but still. You have to put it there. And the more you post and interact on Facebook, the better the chances that your content will be found.
Create a more scholarly headline to get people to click on that link. I like this example of good LinkedIn headlines, from LinkedIn Makeover.
Here you’ll want a more techy edge, so focus on the solar in the mobile dog grooming truck. And maybe a closeup of the mechanism. And of course you’ll want to do a Hangout on Air (here’s an example with buddies from Women in Business Today, where we had Chris Brogan as our spotlight guest:
You can then post to YouTube because SEO. If you’re starting out on Google Plus, here’s a Guide from Martin Shervington.
Pictures of cute dogs and cats! Who could resist? Hashtag it like crazy. That’s how people find you on Instagram, and everyone seems to hashtag everything shamelessly.
When your content gets a little old, you can bring it back to life. You can rewrite an older blog piece by changing about one-third of it and adding pictures. If you’ve been blogging for a year or two, this is a good way to reuse content.
Create an eBook
Once you have a few posts, you can bundle a few and create an eBook. For instance, you could take your solar idea and bundle that with some other posts you’ve written for a book about portable solar.
Make a Slideshare
If you’re good with images, you could make a PowerPoint that you share with your friends on social media. This could go on all channels, and in this new format, many people might relate to it more. Or you could find someone who could do it for you.
Many people are audible learners, and prefer learning by listening. Or they’d love to listen to you speak your idea. You can have someone transcribe your Hangout on Air or blog post and then use the podcasts for still another purpose.
How Do You Recycle Content?
Each time you switch mediums you’ll come up with some new ideas, which will appeal to a different audience. Some people love video, some like to listen, and some want to scroll quickly through images. What’s your favorite way to recycle?