How to Make the Most of Your Time on Social Media: Seven Easy Ways

How to Make the Most of Your Time on Social Media: Seven Easy Ways

How to Make the Most of Your Time on Social Media: Seven Easy Ways

Social media is no longer an option for any sized business. And it’s not optional for people of any age range, either. Everyone and their grandma is on social media these days. So how do you create posts that are easy to share, quick to read, and how do you maximize your time? Read on!

Have a System and Measure

Having a system is probably the most important part of managing your time. My dad used to say “Do something, even if it’s wrong.” While that’s probably not the best approach, in a way he was right. You can tweak your system later. So decide where you’ll be on the internet (Facebook? Twitter? Pinterest?), and most important–pick the places that you love to be! For instance, I don’t enjoy Google Plus much, so I don’t spend much time there. But you, on the other hand, might love Google Plus!

As Katie Lance write in this article from the Huffington Post, “The right question should be, “What social networks should I focus on that will build my community and build my business?” Also, what platforms do you enjoy the most?”

Measure your efforts. These days, I prefer the analytics within social media platforms. You may prefer to use Google analytics. And most business accounts have built-in analytics, so you can see which posts are getting the most traction.

 

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Curate the Best

Here are some ideas for curation. The important thing is to batch and use blocks of time when you’re curating, to get the best results.

  • Twitter Lists. You can make them public or private. Set them up in columns in your scheduler.
  • Saved Searches. Save these in Twitter, so next time you can go to your topic easily.
  • Secret Pinterest Boards. Think of this as a vision board. You can use secret boards to share things with your clients or save pins that you want to check out later.

For more details, you might want to read:

Keep Tinkering

Once you have a system, improve on it. If you’ve measured your progress and success, and figured out what you really like to do, challenge yourself to make your system more streamlined. My friend Bridget Willard likes to gamify her time to see how fast she can respond to mentions. Could you do something similar?

Since we’re discussing time here, do you think you can do your social media in an hour a day? Would you believe you can create a wonderful blog post in an hour? You definitely can! Of course, it might take a little practice.

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Repurpose, Recycle, Reuse

Once you’ve written something, find ways to use it again. And again. Don’t use it just once! My friend Randy Clark suggests 6 Ways to Reuse Old Blog Posts. I must admit, I’m considering the idea of creating some e-books. At the very least, reusing content on your other social channels helps you save time.

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Mention Others and Engage

Mentioning others in your article or on your social media can be a good tactic. If your audience is engaged, that makes your job so much easier. You may need to post fewer times if you have an engaged audience.

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Interviews

Interview influencers. Then go back to them and let them know that you’ve written about them or published an article or put up a video. Again, you can reuse your articles or videos over and over.

Power Partners

Sharing from others with a similar audience to yours saves you time and effort. You can share people in the same field if they’re not in competition, too. For example, a plumber and a tile setter might have a similar target audience, and can refer work to each other. Who do you refer to?

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Hire Someone

Why not hire someone who’s an expert to handle the social media for you? If you’re too busy to do your own, why not a done-for-you approach?

 

How to Best Work with a Social Media Manager

How to Best Work with a Social Media Manager

How to Best Work with a Social Media Manager

Maximize Your Time

How can you maximize your time so I can do my best work and get you the best return on your social media investment? Here are some ideas for you.

Know Your Audience

Know Your Audience

Know Your Audience

Is your audience young? Do they like sports? Are they in the manufacturing sector? Having a very narrow idea of who your audience is will speed up my work. And please don’t tell me that everyone is your audience! Unless you sell air or water, and even then, what kind of air or water do you sell? And here’s Rebranding for Startups, in case you missed it!

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Speak to Your Audience

So if you have a forty-something mom who likes to drink too much coffee, I can taylor posts so that we’re talking to her. And the more specific you can be about who that person is, the better the social engagement will be. I can write blog posts or headlines for social posts. Chris Lema suggests that you understand not just who your audience is, but what their journey is.

Tell Me Your Audience’s Journey

Not everyone will buy from you when they first meet you. Some people will leave, come back, drive you crazy with questions, and so on. Bigger purchases usually require more questions, more visits to your website or social media, and more touch points.

 Engage, Engage, Engage

It’s never simply about posting and going, or scheduling. Getting onto your social accounts every day is important. And guess what? You’re running your company! So while you’re busy running your company, I can be busy running your accounts for you. By the way, here’s an entire series I wrote on engagement. Take a look!

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Scheduling

I can schedule ahead of time for you, and if you have your own scheduler, I can use it so you can see what’s coming down the pipeline. Would you like that? Some business owners don’t want anything to do with their social, just a monthly report.

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What Does Your Business Stand for?

You may have hobbies or charities that work with your business. For instance, my friend Beth Staub’s business, Adventure Auto Glass, donates to animal organizations when you do business with them. Or you may be a manufacturer who believes that Made in the USA is the way to go.

What Do You Look For?

What traits do you look for in a social media manager? Leave me a comment and thank you!

How Tired Business Owners Save Time: 10 Terrific Ways

How Tired Business Owners Save Time: 10 Terrific Ways

How Tired Business Owners Save Time: 10 Terrific Ways

We all have the same amount of time in every day, yet we all want to save time, too. Isn’t that the universal problem? Maybe the question is what do we do with the time we save?

Plan the Day Ahead of Time

Plan the Day Ahead of Time

Plan the Day Ahead of Time

When you know what you have to do, doing those chores goes a lot faster. Then checking everything off your list is satisfying, and almost like a game that you can play. Like the Gamification of Social Media, the gamification of your to-do list can move things in the right direction.

So spending 10 minutes to plan doesn’t have to be a big deal. For those times that your iPhone timer isn’t enough, here are some other timers you might like. I love that there are specific ones for coffee and grilling (that’s what you can do with all the time you save!).

Sharpen the Ax

Sharpen the Ax

Sharpen the Ax

As Abraham Lincoln didn’t say, “If you have six hours to chop down a tree, spend four hours sharpening the axe.” But it’s still a great statement anyway. What whomever said this probably meant was to prepare for whatever task you’re going to do and have all the right tools. Don’t have a tiny, dull knife and try to cut up a tree. Have a seriously sharp axe!

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Tell the Truth About Limitations

This one seems so simple. Keep your commitments. If you say you’re going to do something, do it. This includes not overcommitting to be on a task force, or committee. Know how much energy you have to commit to new tasks. Here’s an article I enjoyed from The Wall Street Journal: Are You Too Busy? How to Know Your Limits. The takeaway? Don’t wait until you have a stomachache, or worse, to realize you’re doing too much!

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Eat the Frog

This is one I don’t necessarily agree with. Eating the frog means doing the hardest thing first. But why? Why not do the easiest thing first so you have a sense of momentum? Forget about eating that frog first! Drink your coffee, finish something easy, then eat the frog! And why does it even have to be a frog? How about if we reframe it as something just a little more appetizing?

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Work at Your Strength

Even without Strengthfinders (the book and concept), doesn’t it make sense to focus on what you’re good at every day? And if you’ve never read the book, I highly recommend it!

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Delegate Everything That’s Not Your Strength

As a business owner, this one is the hardest for me. I have to realize that others aren’t as interested in my business as I am. They won’t do as good a job (maybe), so I have to settle for maybe 80% getting done and forget about the rest.

Shut the Door at 5:00

If you work for yourself, this is a tough one. Client meetings often leak over into the evening hours, and that’s not always a good thing for your work-life balance. By the way, here’s why Work-Life Balance is the Unicorn of the Working World.

Learn to Make Decisions Quickly

This one has come about naturally for me. One of my friends who owns his own business can hang up on a caller within two seconds. “Not interested!” he barks, and hangs up. Are you turning into that person, too?

Stop Multitasking

We all know by now that there is no multitasking. We can’t drive and text any more than we can listen to YouTube and pay attention during a meeting! Tell me you’re not doing that right now!

Take Breaks and Get Outside

Getting outside into nature is what is going to make your brain work the best, after all. That may seem counterintuitive, but it does work.

 

 

Valuable Time-Saving Tools for Your Social Media

Valuable Time-Saving Tools for Your Social Media

Valuable Time-Saving Tools for Your Social Media

 

You spend so much time crafting your posts for social media. Then you learn that a tweet only lasts a matter of minutes before it vanishes! Want to learn how to create better posts? Sure you do!

Limit Yourself

If you’re a solopreneur, don’t take on every social media platform. Take on two or three of the top ones. If you don’t know what those are, the folks at Pew Research Center can help you identify the top-tier ones, along with their demographics. Yes, this isn’t a tool, but it is a strategy that can help you.

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Measure What Counts

The number of followers is a vanity metric that doesn’t necessarily get people in the door of your business. Choose instead to go with metrics such as engagement. By the way, here are some Business Analytics Tricks for Twitter that you might find interesting. These tools are valuable:

  • Google Analytics – can help you “close the loop” on where your blog traffic is coming from.
  • Analytics on each platform – each platform has its own metrics.
  • Cyfe – gives you a dashboard of how each of your social platforms performs.

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Batch Your Posts

So, when you’re coming up with headlines for Twitter or Facebook, write them in a block of time. Don’t sit and write one at a time. The time it takes you to switch gears is valuable.

 

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 Schedule All at Once

How about doing five or ten posts at once? Or a week’s worth in one sitting? Then schedule them all at once. There are many schedulers out there–HootSuite, SproutSocial, and many more. Jeff Bullas has a complete list on his 17 Best Social Media Management Tools, so I won’t reinvent the wheel here. But for brainstorming those topics, how about these ideas:

  • Mindmapping
  • Brainstorming (I prefer groups to solo)
  • A blogging buddy (my blogging buddy is Bridget Willard) to help you when you’re stuck!

 

Write Five Topics

One of the most helpful hints I heard when I first started blogging was from Syed Balkhi, who suggested writing five topics at once so you don’t have an excuse to quit writing. And in case you didn’t know, you really can create a wonderful blog post in an hour. Yes, you can! And speaking of blogging, which goes hand-in-hand with social media, here are some favorite writing tools:

  • Relax Melodies – plays white noise that you can customize, such as rain, surf, etc.
  • Coschedule – helps you write great headlines
  • Freckle – time management tool that lets you create reports

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Does Social Media Take Too Much Time?

Some days it feels that way, doesn’t it? Let me know if you have a favorite tip in the comments! Thank you.

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How to Face and Overcome “One-More-Thing-Itis” Six Ways

How to Face and Overcome "One-More-Thing-Itis" Six Ways

How to Face and Overcome “One-More-Thing-Itis” Six Ways

Are you one of those people who’s always trying to squeeze in just one more thing? Do you relish the idea of checking another item off your “to-do” list? Then you might have One-More-Thing-Itis. I should know; I have it, too.

One-More-Thing-Itis

One-More-Thing-Itis

One-More-Thing-Itis

Maybe you think that only people with ADHD have “One-More-Thing-Itis.” But these days with social media, many people feel like they have too little time to finish the important things. Maybe it’s multitasking or maybe it’s information overload. Many of us lie in bed at night thinking “what did I forget to do?”

Do a Brain Dump

Do a Brain Dump

Do a Brain Dump

Eric Lofholm suggests spending 14 minutes every morning putting everything down on paper and then prioritizing everything. Even if you don’t get to it all, writing it down helps. And to do that, grab a pen and paper, suggests Mike Vardy in How to Do the Ultimate Brain Dump. ”

“There is something about writing something down that makes it stick; you connect better with the tasks, projects and goals you have on your plate when you write them down rather than enter them into a device.” says Vardy.

Keep Track of Time

Keep Track of Time

Keep Track of Time

Do you know how much time you spend doing your every day chores? Neither did I, until I started tracking with Freckle! (I’m not an afilliate, by the way, just a big fan!) Stop guessing how much time you spend! I seriously wish I’d found Freckle a long time ago! But if you don’t want to spend the bucks, you could always get an app or use an egg timer! Here’s my article about Time Management for Baby Boomers: Managing Social Media, if you’re so inclined.

Arrive Early

Arrive Early

Arrive Early

One of my dad’s favorite sayings was “if you’re on time, you’re already late.” Did you have the same dad as me? I don’t arrive early because my dad said it was a good idea, though. I arrive early because it affords me the luxury of goofing off for a few minutes before an appointment. I’ll bet a lot of other early birds are the same way. Once at the airport, that thirty minutes turns into a sweet, sweet pumpkin latte coffee break. At an appointment, you can check out the magazines in the waiting room. And of course, it impresses the heck out of anyone you’re meeting with.

In the excellent article Always Late? How To Be On Time — For Real, by Refinery 29, there are suggestions for figuring out “what kind of late you are” so you can figure out how to be on time.

Forget Perfectionism

Forget Perfectionism

Forget Perfectionism

Are you a perfectionist? Then you know that everything could always be a little better, smoother, more polished. Better to do your best and get it done than wait until it’s perfect! For more tips and tricks, check out This Could Be So Much More Awesome! By moi.

Enlist Help

Enlist Help

Enlist Help

Some people get others to help them be on time. You can set reminders on your phone ahead of time, or have a friend call you. If you need a professional nagger, they’re probably available, too! Sometimes it’s other people (a spouse, kids, coworkers) that make getting out on time difficult. In 7 Signs That You’re Doing Too Much, Brittany Meng suggests asking yourself “Is this activity/responsibility helping me to be or become the best version of myself?” And if not, get some help!

Sharpen the Axe

Sharpen the Axe

Sharpen the Axe

Remember the quote from Abraham Lincoln: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe“? Like mise en place allows you to prepare a meal faster, getting prepared ahead of time lets you focus on the task at hand.

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How Do You Avoid One-More-Thing-Itis?

Or maybe you don’t suffer from it at all. Do you? Leave me a comment and let me know! And thank you.

 

Should You Do Your Own Social Media? Absolutely Not!

Should You Do Your Own Social Media? Absolutely Not!

Should You Do Your Own Social Media? Absolutely Not!

Here’s something I hear all the darn time: “social media is easy! My [insert 12-year-old relative here] could do it for me! Yes, they could do it for you. Just as you could do it yourself! But do I fix my own plumbing? Nooooo! So should you do your own social media? Again: Noooo!

Analytics

Analytics

Analytics

In order to make the best decisions about when to post, what to post, and how often to post, you’ll need to look at your analytics. If you don’t know what that means, then you’ll need to study up on analytics. Here’s a post about Twitter analytics, for a start.

Choosing Your Platform

Choosing Your Platform

Choosing Your Platform

Do you know where your audience is? Do you know the average age of people on the different platforms? Do you know the best place for women to hang out online (hint: it starts with a “P” and ends with a “T!”

image centrism

image centrism

Image-Centrism

I’m not sure that’s a real term, but you know what I’m saying. These days, you need a good image. Gone are the days when you could post an article without a good image to go along with it. There are some exceptions, of course. But not many.

Your Time

Your Time

Your Time

Recently, I started to use Freckle, a great time management tool. How much is your time worth? Do you really want to use it to learn how to manage your time online, when there’s someone who’s already ironed out all the kinks of an online posting system?

frustration

frustration

Frustration

Will you know what to do when there’s an emergency online? Who will you talk to if something goes wrong? Wouldn’t you prefer to have someone else handle everything for you?

Do You Do Your Own Plumbing?

Do You Do Your Own Plumbing?

Do You Do Your Own Plumbing?

If I did my own plumbing, probably there’d be a lot of leaks. Also, a lot of extra pieces of pipe that went nowhere, spurting water. It would maybe look like the Winchester Mystery House, except I couldn’t charge money for people to come over and see it.

Research and content

Research and content

Research and Content

How will you handle finding your own content for posting? Will you create original content every day? How much time will that take away from your other business? How will you know what to post?

Constant Changes

Constant Changes

Constant Changes

Today, Instagram introduced Instagram “stories.’ Recently, Facebook changed its newsfeed to focus more on friends and families. Will you be able to keep up with the rapidly changing social media scene? Will you want to?

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Still Think You Want to Manage Your Own Social Media?

Many people think they don’t have the budget, or the means to hire someone. Possibly that’s true. And a few people do a good job themselves. But if you don’t do your own plumbing, why would you do your own social media? Tell me why in the comments! Thank you.

How to Create a Wonderful Blog Post in an Hour

How to Create a Wonderful Blog Post in an Hour

How to Create a Wonderful Blog Post in an Hour

The first thing to do? Set that timer for an hour. Another good thing to do is make sure you have a reward for yourself once you’re done. How about a frozen yogurt with sprinkles?

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First 15 Minutes

Brainstorm ten topics. Here are some ideas to kickstart you:

  • A question that your clients always ask. Or one they rarely ask.
  • A news story you could discuss and how it affects your clients.
  • A recent testimonial, and how happy you were to receive it.
  • Reasons you’re better than your competitors.
  • What people don’t ask about your business but you wish they would.
  • Funny things you’ve learned plying your trade.
  • Tell a story about a crazy client you’ve worked with (anonymous, of course!).
  • How you work with people in another field (for instance an app developer and a website developer).
  • How people can work with you (for instance, Social Media Managers: Ten Secrets to Care for Yours).
  • Behind the scenes in your business–describe some of the people who work at your company.

This tweet from Randy Clark might make you think twice:

Second 15 Minutes

Pick the best topic from your brainstormed list.

Choose only one! If you like two, write about the other one next time. Here’s a bit to help with blogging in a post I wrote about Orange County WordCamp, by the way (create five topics). Now speak out loud and write down what you say. Pretend someone else is there, or call a friend and talk into the phone. If you can use speak to text, even better and faster. I like an “hourglass shaped” post, starting with the macro, going to the micro, and back out to the macro. That is, begin with something generic and then get specific. Now write three short paragraphs about whatever your point is. And then wrap it up with another short paragraph.

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Third 15 Minutes

Add Links. Add at least two inbound links to your own blog (if you don’t have any, don’t worry–you will soon!), and two outbound links. For an article of 350 words, I like to have a total of four links. For instance, for this post, I linked to my own blog twice, and two external links. Search on a topic or two that could use more explaining, and add the URLs.

Add Tags. Pick a few to identify the content of your post.

Fourth 15 Minutes

Add Images and a call to action.

Images

Go to Creative Commons and find something you like and plug it in. I like Flickr, but you may find another favorite–be sure the image you like is available for commercial use and modification. You don’t need a lot of images, but at least one or two at a minimum. Find something compelling that represents your words, but don’t stress over it too much. If you have your own images, that’s even better.

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Call to Action

Here are some typical CTAs:

  • Join us now!
  • Add a comment!
  • Sign up for our newsletter!

Here’s a list of 11 Kick-Ass Call to Action Examples that you might like!

Enjoy Your Reward!

Are you enjoying your reward now? Tell me what your reward is in the comments below! (And how did you like that Call to Action?)

Social Media in 60 Minutes a Day

Social Media in 60 Minutes a Day

You’re creating your new app, your new software, or your new restaurant. You’ve been at it for months. Suddenly, you look up. Oh no! You need social media. You have to spread the word! But you have nothing! What to do, what to do?  After all, 72% of all internet users are now active on social media (Jeff Bullas).

Top Traffic Generators

Look at the Top Traffic Generators

  1. Facebook has 1.44 billion monthly active users, of whom 65% are daily users (VentureBeat)
  2. Twitter has 316 million monthly active users (Twitter)
  3. LinkedIn has 300 million users (Forbes)
  4. Google+ has a few million active users (TechTimes)
  5. Pinterest has 50 million users (Mashable)
  6. YouTube has 1 billion monthly active users (Social Media Hat)
  7. Instagram has 300 million monthly users (CNN Money)

 

Consider Your Demographic

And please don’t say it’s everyone! Are they Millennials? Women with college degrees? Of a particular ethnicity? This article from Pew Research gives an excellent overview. Then consider where that person shops, eats, and lives. Ask five people who would use your product or service how they use social media. A short survey could help. Don’t forget to consider the visual aspect of your business. That is, is it very visual or not at all visual? If it’s very visual, Pinterest and Instagram are good choices.

Consider age, gender, ethnicity, as well as interests and level of techno-savvytude.

Pick Three

Pick Three

Choose the three that appeal most to your target audience. Let’s say you’ve picked Facebook, Twitter, and Pinterest. The easiest way is to begin with the one you already know or use.

Narrow Your Choices to One

Narrow it to One

Start with the platform you already know to hit the ground running. Say you’re already a Facebook user. Set up a business account. Set up your profile, business hours, and physical address if you have one. Then: 1. Post when your fans are online, 2. Use large, beautiful pictures. 3. Use Facebook’s native scheduler.

Choose Daily Topics

Say you’re going to post five times a week, Monday through Friday. Let’s say you have a restaurant, for instance.

Your daily topics could be:

  • Monday: DIY food, specials
  • Tuesday: Behind the scenes with the chefs, nutrition
  • Wednesday: Wines and beer that goes with food
  • Thursday: Comfort food
  • Friday: Why people deserve to have dinner out, Happy Hour

 

Rinse and Repeat

Once you have Facebook under control (it will take more time in the beginning, naturally), add Twitter to the mix. Then add Pinterest. Now spend 20 minutes per social platform (use the same or similar topics). Schedule some posts and engage with people. Of course, this is greatly simplified. Facebook is not Twitter is not Pinterest. But you get the gist.

Still Stuck?

Hire a social media manager. Here are some things ten of the worst social media managers do. Make sure yours don’t do any of them. Let me know what else you’d like to know in the comments!

Social Media: Ten Reasons to Automate

Social Media: Ten Reasons Why You Should Automate

Social Media: Ten Reasons Why You Should Automate

Many social media consultants feel that automation can hurt your brand. Whenever you mention the “A-word,” people fall on one side of the divide or the other. Hardly anyone is in the middle on this one. And yet, it’s something that can be done gracefully, and without looking like a robot. Of course, I’m not recommending total automation, but a hybrid approach.

Your Mental Health

Even if you’re not a social media consultant, if you must make every post manually, you will surely go insane. And since you’ve carefully been getting enough sleep, why risk your health now?

Time Management

Time Management

Time Management

Creating posts all at once, maybe a week at a time, is a better use of your time than doing them one at a time.

Maintain Consistency

Maintain Consistency

Maintain Consistency

If you have decided upon a certain number of posts per day, automation can help you reach that goal.

Time Zones

It’s simply not possible to be on all day long. Everyone needs some time off. And if your client is on the east coast while you are on the west coast, automation is the way to go.

Automation Can Make You Feel More in Control

Automation Can Make You Feel More in Control

Feel in Control

Social media can be an overwhelming task, especially if you’re trying to run your startup at the same time. Automation can help you get your life back. By the way, here’s a post about how to blog for your startup, in case you missed it.

Post When Fans Are Online

Post When Fans Are Online

Post When Fans Are Online

If you’re up at 2 a.m., you might not want to send out that tweet if your audience isn’t there. Schedule that tweet and go back to bed!

Use a Scheduler

Use a Scheduler

Analytics

When you see a post that you like, use a scheduler such as HootSuite to auto-schedule the retweet for an optimum time. For most of us, that is 9-5. You can use a program like Tweriod to see when your followers are online.

Vacation

Sooner or later you need a few days off. Schedule some stuff, but make sure to have someone check in for you if you do.

Posting Frequency

As more and more people get online, the marketplace is more competitive. It’s possible to post more frequently using automation (as long as the quality still remains high).

Stay Top of Mind

If you’re the most brilliant person in the world, but you don’t show up? No one will remember you.

Scale Your Social Media

With automation, you’ll be able to grow your followers more easily.

A Hybrid Approach

After six years of trying different approaches, I’ve come up with an effective hybrid approach. It’s partly automated (from blog posts), and partly live participation, which includes posting others’ articles and engagement. The hybrid approach has gotten me the most followers and, more importantly, the best relationships. And everyone knows that Relationships are the ROI of social media, as my friend Bridget Willard says.

Where Do You Stand?

Do you automate a little bit? A lot? What tools have helped you? Leave me a comment!

 

 

 

 

Secrets to Great Content You Forgot You Knew

 

Secrets to Great Content You Forgot You Knew

Secrets to Great Content You Forgot You Knew

Maybe you’ve been toying with the idea of starting a blog. You’re getting ready to get started thinking about it. That is, right after you finish that new business plan for next year. And waxing the car. And don’t you also need to balance your checkbook again?

The secret to great content is to begin creating it. Maybe your writing isn’t perfect. Whose is? If you never start writing, you’ll never know. And great, original content on your blog helps your SEO with Google. Here are a few ideas that helped me get started with blogging.

Don’t procrastinate.

“Procrastination, quite frankly, is an epidemic,” declares Jeffery Combs, the author of “The Procrastination Cure,” says in an article “How to Stop Time,” via the New York Times. Don’t add to that epidemic.

An unfinished blog post

An unfinished blog post

Glue the seat of your pants to the seat of the chair.

Sit and start writing the first thing that pops into your head, and do that for 15 minutes. Can you do that? Sure you can! Now, you’ll probably go back and delete 90% of it, but there will be the glimmer of a good idea in there.

Write every day

Write every day

Write every day.

Write whether you feel like writing or not. Often you will not. That monkey brain of yours will want to do other things. Pinning banana recipes on Pinterest comes to mind. You will procrastinate on this important job. So get it over with. Once you get past that first 15 minutes, the rest will get easier. Jeff Goins, in his article “Why You Need To Write Every Day,” says: “If you want to get this writing thing down, you need to start writing every day.”

Talk, then write.

Speak your ideas, then write them down. Or have them written down by someone else. Or use Dragon Naturally. Whatever. Just get the words down. You can change them later. Because everyone can talk.

Don’t expect perfection.

Perfection will never happen. Just make sure to get something in writing. You can come back and insert some long, impressive-sounding words later.

Let it simmer

Let it simmer

Let it simmer.

Here’s the fun part. Go away. Get in your car and drive around. Go for a walk. Come back and everything will look different. When you return from your sojourn you can wear a different hat and edit your words.

Create five topics in your blog.

Today’s topic was one that I began months ago. It languished in my blog, along with some other unfinished work. But one day, you may not know what to write about. You’ll go to your website, and that half-written piece will start to take shape. By the way, here’s a post with some tips for blogging for startups.

Don't wait to get going

Don’t wait to get going

Don’t wait to get going.

It’s going to be work, but once you ‘re done, you’ll feel a sense of accomplishment. Your competition is already done. Don’t get left in the dust. And when you’re done, make sure to promote that blog, too.

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