How to Outsource Social Media That Will Help You Have More Time

How to Outsource Social Media That Will Help You Have More Time

How to Outsource Social Media That Will Help You Have More Time

Sure, you’re ambitious. And your startup just got funded. And you believe that you can sleep when you’re dead. But do you really want to learn all the intricacies of social media in addition to learning about your own business? What if you could outsource your social media? Well, you can!

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Why Outsource?

Because the person or agency you hire has been steeped in social media for years, and can think of ways to brand your business in ways you probably haven’t considered. Do you have the expertise it takes? Do you have the extra time? If you’re a business owner, you’re probably too busy running your business! Here’s a good article you might like: Why your small business needs to outsource social media.

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Find Someone You Trust

Look at a few consultants and check for testimonials on their website. If they’ve been around awhile, they probably have a tab or spot for testimonials. Make sure they don’t all have the same last name as the person you’re checking out, either. Ok, I’m joking. But make sure the testimonials look legit. For instance, here are my testimonials.

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Consider An Audit

An audit won’t usually put you out as much as hiring someone full time, and you can see if you like what the auditor has to say. If you already have a start on some social platforms, you could use an audit to see what you’re doing right. Do you like what you see on your audit? Then maybe take the next step. Although you can conduct a social media audit yourself, you could have a social media consultant such as myself do one for you.

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Think About a Light Touch

Don’t have the funding yet for a full-blown effort? How about “squatting” (that is, reserving the names on your social platforms) in some places and doing the minimum to keep your name out there. A social media consultant can do an audit and get you started, create profiles where you need them, and clean up your profiles so that when you’re ready to go, you can jump in with both feet.

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Get Social Media Strategy

Paying for strategy is a good way to go if you’re someone who likes to mull over your direction for a bit. Most CEOs and startups like this option, since it’s decisive, and gives you a chance to work together and get to know one another. If you don’t know where to start, you could answer these questions for your own brand or startup: 100 Best Questions that Will Guide Your Social Media Resolutions.

Ask Me for an Audit!

Go ahead, I dare you! Or leave me a comment below. That’s good, too! Thank you.

How to Outsource Your Social Media, Protect Your Valuable Time

How to Outsource Your Social Media, Protect Your Valuable Time

How to Outsource Your Social Media, Protect Your Valuable Time

Outsourcing. Among some circles, it has a bad connotation. But for those of you whose most valuable asset is time, it can save your time, your family life, and your money. Because unless doing social media is something you truly enjoy, giving it to an expert makes more sense than doing it yourself. I like this article: 10 Reasons You Should Outsource Social Media Marketing To Someone Else and its emphasis on the warning signs for botched social media management, by the way.

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Do You Do Your Own Plumbing?

Unless you’re a plumber, construction guy, or handyman, probably not. So why do you do your own social media? When you first launch your business, you may want to save money. But then you realize that your main job is staying healthy so that you can stay in business longer. And social media isn’t usually seamlessly integrated into a business, but an add-on that people think of at the last minute (usually).

A Few Things to Look For in a Social Media Manager

Besides the big ones, such as sanity and strong communications skills, there are other things to look for. Personally, I like people I work with to be flexible and to have good people skills. Since your SMM has to deal with clients, they ought to be friendly and personable. There are tons of examples of people ruining their reputations with bad customer service, so why not have someone who might actually make you look better? Gasp!

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Make Sure the Social Media Manager Has Experience

How long have they been bouncing around the internet? Can they give you a few examples of people they’ve worked with? Do they have good testimonials from customers, for instance?

You may like some of these previous posts about social media managers:

Avoid Worst Practices

Sure, there are best practices, but there seem to be so many more ways to fail. People seem to find more and more creative ways to fail all the time. For instance, here are The 10 All-Time Worst Customer Service Practices from Forbes. Now consider if those worst practices happen publicly, on social media, and you can imagine how much one mistake can be magnified! Everyone has a smart phone these days, and they’re all snapping pictures and putting them on Facebook.

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Flexibility is Key

Employers are becoming more flexible, so entrepreneurs need to be more flexible, too. Here’s an article I like about How to Make Your Workplace More Flexible, from Fortune. So if you thought early on that you didn’t want to outsource your social media, perhaps now that your company is up and running, it’s time to revisit that idea!

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How Much Is Your Time Worth?

If you love love love social media, and you can optimize your post better than a manager, then perhaps you don’t need to hire someone. But if the entire process takes too much time (time you’d rather spend at the park or with your kids), then it might be time to hire someone!

 

 

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