What if I told you there was a free way to give your tweet wings, and let it travel farther and last longer? Would you want to join that club? I know would! Hashtags have entered popular culture these days, with TV shows, baseball teams, and just about everyone using them to organize searches. If you’ve never used a hashtag before, you might want to check out the basics.
Hashtags are Easy
Here’s the skinny: Tweets with hashtags receive twice the engagement of tweets without hashtags. So if you’re considering whether to hashtag or not, that should help you make up your mind! Not only will people follow others who use similar hashtags (for instance, I have #startups in my Twitter profile, and many startups find me that way), but you can reach out to those with the same hashtags as you. Win-win!
Use One or Two: More is Not Better!
If you use too many hashtags, your engagement will go down. One or two hashtags is fine. More than that, and a tweet is looked upon as spammy.
Neat Tools to Help with Hashtags
- Hashtagify – tells you hashtags related to your hashtags. For instance, if you’re a loan broker, and wanted to use the hashtag #203K, you could see what other hashtags you could use along with that hashtag.
- TweetReach – tells you how far your hashtag has traveled. For instance, I use it during my tweet chat, #DigiBlogChat, and then tell everyone the numbers during the chat (and later on Facebook as well). If you don’t know what a tweet chat is, you might want to check out this post on 101 tips for success with tweet chats.
- Hashtags.org – tells you what hashtags are trending on Twitter right now. So theoretically, you could catch a trend before it gets big and ride the wave all the way in.
Hashtags As Snark
Hashtags used to be used to sort, group, and categorize tweets. But then one day, not too long ago, people started using hashtags to self-identify, and add an Element of Snark to posts. Now people are using “air hashtags,” and according to some, ruining the English language. So if the hashtag #FirstWorldProblems doesn’t get your metadata all up in a knot, then you might like using hashtags in a snarky manner. #JustTryingToKeepItFun
One very effective way to use a hashtag is to see who else is using it. For instance, if you’re using a location-based hashtag, click on it and see who else is nearby! For instance, this weekend is the inauguration. Heck, you could even go to Top Hashtags (dot com), type “inauguration” and see what the top hashtags are if you’re going. Or use the hashtag of your city, county, or state, and see who else is out there.
How Do You Hashtag?
Do you use hashtags? Or do you think they’re ruining the English language? Leave me a comment! And thank you.