Gratitude Strategy: How to Develop One and Why You Need One

 

Gratitude Strategy: How to Develop One and Why You Need One

Gratitude Strategy: How to Develop One and Why You Need One

Gratitude Strategy

The Law of Attraction fascinates me. When I first heard about it, it sounded so, well, dumb for lack of a better word. How could gratitude change anything? How could a positive feeling change someone’s luck or business? And yet, after incorporating gratitude into my personal life and then professional life, it has changed everything.

Just because you don’t know how something works, doesn’t mean it doesn’t work.

Daily Gratitude

Daily Gratitude

Daily Gratitude

I must admit, I’ve been out of the habit of daily gratitude. I’ve had to restart it. However, it’s easy enough to do! Simply start listing things you’re grateful for. Pick a small number at first, say three. And if you’re a cynic, welcome to the club! In fact, here’s a post I wrote about being a gratitude marketing cynic.

It's Easy to Dwell on the Negative

It’s Easy to Dwell on the Negative

It’s Easy to Dwell on the Negative

It’s easy to focus on the negative: the bad waitress who insulted your mother at the mediocre restaurant. The person who cut you off in traffic. The stupidity of politics. All these things–and many more–can easily weigh you down and make you feel bad.

Three Small Things

Three Small Things

Three Small Things

A practice I really like is very simple: focus on three small things that went right every day. Simply write down the small things that went well in as much detail as possible. Here are more details, from Three Good Things: Practice. It’s like meditation.

Here are three of mine from today:

  • The red-headed woodpecker that showed up at the birdfeeder
  • The ability of the garbage truck driver to back up all the way down our steep hill
  • Robust health
The Savoring Walk

The Savoring Walk

The Savoring Walk

While we’re on the subject of meditation, the savoring walk is a way to notice the things immediately around you and feel gratitude for them. Rather than going to an exotic location (or wishing you were somewhere else), noticing what’s directly in front of you can make you savor those little things you might see every day and overlook.

Thank You, Version 2.0

We’ve all been taught to say thank you. But how do you say thank you? Is it a short text message? I’d like to put forth the idea that a letter is a wonderful way to thank someone, as Val Vesa put forth in a recent chat. And if it’s handwritten? So much the better. By the way, here’s an article about developing some gratitude muscle that you might like.

cross walking photo

Do You Have a Gratitude Strategy?

I would love to hear about it. Really! Leave me a comment and I’ll be very grateful.

How to Develop and Unlock a Tremendous Gratitude Muscle

How to Develop and Unlock a Tremendous Gratitude Muscle

How to Develop and Unlock a Tremendous Gratitude Muscle

 

People have written countless blog posts, articles, and books about gratitude marketing, being thankful for those who mentor us, and loving those around us. But is gratitude more than something we think about on Thanksgiving Day? Hopefully, yes.

Start with 10

Start with Ten

If you’ve never tried gratitude before, start with writing down ten things that you’re grateful for. Go on. I’ll wait. Then write another sentence about each of those first ten things. For example, let’s say you’re grateful to your mom. Well, of course you are. She gave birth to you. What other things did she do for you? She probably protected you. Maybe she made you cookies or helped you with homework. If you have trouble with this exercise, here are 100 Things to Be Thankful For, from Real Simple magazine.

exercise photo

Strengthen the Muscle Daily

Here’s a great article: The 7 Habits of Grateful People. I like that one about mindfully using social media. And being grateful every single day, even for the little things. Do you appreciate your pillow? Having clean air and water (actually pretty big things when you think about it). How about your pet hedgehog?

baby animal photo

List Some Unexpected Things

You may not even realize what you have until you look around and see what someone else doesn’t have. How about that roof over your head? How about your health? What about being able to breathe? Having your vision? You get the idea!

laughter photo

Gratitude Journal

A gratitude journal lets you track, and, as you put pen to paper (or fingers to keyboard), you may think of even more things to be grateful for. You might want to add pictures. You might want to set up a secret board in Pinterest to keep a visual reminder of what makes you grateful. Here’s a Pinterest primer if you need to get started!

Letters of Gratitude

Reconnecting with old friends through letters is a perfect way to flex that gratitude muscle. How many times do we spend an hour just telling someone how wonderful, inspiring, and intelligent someone is? And sending a handwritten note is becoming more and more rare, according to this article from Harvard Business Review: Handwritten Notes Are a Rare Commodity: They’re Also More Important Than Ever. If you’re thinking of picking up your pen again, after a hiatus, handwritten letters are also a very good way to reconnect with yourself, besides creating a deeper connection with long-lost friends.

laughter photo

What Are You Grateful For?

When you get more specific with what you’re grateful for, you might be able to think of even more things. For instance, not just your car, but that your car gets 45 miles per gallon and does 75 mph downhill with a tailwind. (Well, that’s my car!) Are you one of the 25% of people who name their car? I’m surprised that the number is so low.

Thank You!

To the readers of my blog, I thank you. I appreciate the comments and your taking the time to read my words.

Gratitude Marketing: Spotlight on a Social Cynic

Gratitude Marketing: Spotlight on a Social Cynic

Gratitude Marketing: Spotlight on a Social Cynic

This year has been a mixed bag, both in terms of business and the political scene. On the one hand, business is up. On the other hand, people’s expectations are higher than ever. The election has created a country divided, with many unable to disagree in a civil manner.

What’s in it for me?

The atmosphere in the country right now seems to be “I’ve got mine–too bad for you.” There is a divisiveness to conversations on social media, with people unfriending, arguing, and a lot of spewing and venting. And it’s funny that while writing these words, I keep imagining what Andy Roony would say. I don’t think he’d be happy about what’s happening.

happy photo

Why Focus on Gratitude?

Mike Sciortino, who wrote a book and trademarked “Gratitude Marketing®”  had this to say,

“Traditional Marketing speaks at people. Gratitude Marketing® engages and connects with people. When you combine relationship-building with consistent nurturing, you create clients for life.”

Thinking of customers first is one of the hallmarks of a successful business. So maybe Gratitude Marketing is an old-fashioned idea, successfully repackaged. And it’s certainly an idea that Baby Boomers and others can take to heart.

A Leap of Faith

Personally, I think we need all the positivity and gratitude and beauty we can get right now. As tough as it may be to have that focus, it’s critical to move forward. We all need to assume that other people are good. Most of them, anyway. And we need to find ways to engage in a civil way. It seems simplistic, but peace really is every step, as Thich Nhat Hanh states. When he talks about “deep listening,” that it can create transformation and healing, could that not also be applied to our business lives?

 happy photo

Twitter Influencers: Deciding Who to Follow

Twitter Influencers: Deciding Who to Follow

Twitter Influencers: Deciding Who to Follow

So you’ve decided to become influential, eh? Your latest mission statement proclaims that you will be the King of Twitter, with a Klout score of 75 bajillion, and Starbucks will name a new drink after you. You’re deconstructing each tweet and how it affects your target audience, testing it, agonizing over each word, and tracking who retweets it based on complex algorithms and spreadsheets in order to attract the “appropriate” audience with the perfect hashtags. Is that the best route to take to become an influencer, though? Here’s my take. If you want to learn how to get more followers, that’s a whole other blog post.

Don’t Be That Guy

Have you ever been talking to someone at a party and had them look over your shoulder scanning the room to see if someone “better” had just entered?  How did that make you feel? Then, when they realized that you were the the best friend of the mayor, they suddenly became your best friend? Gary Vaynerchuk says it really well in his video! Everybody is relevant.

You Don’t Know Who They Know

So here’s a for instance. Let’s take me as an example. Because I’ve done lots of work for people in the trades, I know a million people in construction. Well, maybe a billion, actually. There’s a construction company, who will remain nameless, who refuses to follow me back because he believes I’m not part of his target audience. And yet, I live within 10 miles of his company, have many connections to people in construction, and ghost tweet for three companies in the trades. But none of my social media profiles says that I’m in construction. If he made the least effort to reach out, he could make connections to many more people. But since he won’t follow or engage with me, I’m not inclined to retweet his material or lift a finger to help him.

People Have Multiple Profiles

That “little account” that you refuse to take seriously may be responsible for an account with a million followers. They could know someone who works at the exact place where you’d like to apply for a job. They could be best friends with your mom, for all you know. So why not be respectful to everyone?

The Second Chess Move in Life

The Second Chess Move in Life

The Second Chess Move in Life

As Gary Vee says, if you open yourself up to people who are not your exact target audience, if you reach out and say hello to people and stop “strategizing” and act like a human being, you’ll find your exact right audience.

Gratitude

Instead of following someone based on their Klout score, how many followers they have, or whether they have the best hashtag, how about this? Follow based on conversations with others, whether they have interesting opinions, or if you have something in common. And then how about feeling grateful for the followers you do have? And by the way, here is my very favorite TedxSF talk: Louis Schwartzberg on gratitude.

How Do You Decide Who to Follow?

Is engaging with the “right” people important to you? How has that helped your cause?

 

 

Beyond the Magic Words: 8 Ways to Say Thank You!

Beyond the Magic Words: 8 Ways to Say Thank You

Beyond the Magic Words: 8 Ways to Say Thank You

You already know what the magic words are, right? That’s right: please and thank you! Baby boomers, in particular, seem adept at knowing how to thank people. Depending upon why you’re grateful, you could decide to send any of the following.

Personal Email

A customized and personal email is a quick way to say thank you. People really do love to be appreciated, and this is a way to go beyond the basic thank you. You could add a photo of something you know the person really likes, too. Are they crazy about pygmy goats? Send ’em a pic!

An Ecard

Include a picture of something your friend likes

Include a picture of something your friend likes

An ecard might include a picture of something your friend likes–such as a cup of espresso with a lemon twist, a microbrewed beer, or a nerdy hat. Or how about a gift card to that special brewery you visited together?

Poetry

A cute or funny poem adds an element of surprise and delight! You may find that no one has ever written a poem for your friend. Be sure to include details that you especially like and why you are appreciative. For bonus points, add alliteration and rhyming.

Photographs

How about a flattering photo of your friend or a photo of the two of you together? If you know your friend pretty well, then a slightly embarrassing one is even better! Like that photobomb from the Giants game–the one where, um…mistakes were made? Or the belly flop into the deep end of the pool? Oh, yes.

A Small Gift

Most people appreciate a cup of coffee or gift card. If you can find out where your friend likes to go, that would be even more personal. But don’t hold off sending a gift because you don’t have all the details yet! And **gasp** you could even ask them what they like! But be cagey when you ask; don’t tell them why you need to know!

Flowers

Flowers are a turbo-charged form of thank you. Most people love flowers (hint, hint), and some people rarely get them. To make them more special, find out what your friend’s favorite colors or types of flowers are. Home-grown purple roses? Bright red tulips? Yellow chrysanthemums? If you don’t know, you might match their eye color or the color they wear a lot.

Jewelry

Jewelry is still more personal. A bracelet or necklace make very sweet gifts. Some jewelry, though, can be fraught with romantic overtones–unless you are very confident that the giver wants to receive the jewelry, it’s best to save this for a very special relationship. Unless you like being in trouble, that is.

Gift Basket

For a client, or for a big milestone event, personalized gift baskets are fab. You might send fruit or baked products from your area. Anything scented is more difficult, unless you already know what your friend likes.

How Do You Like to Be Thanked?

Do you remember a particularly good gift? What made it so memorable? Please let me know in the comments!

 

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed