How to Avoid the Five Stages of Social Media Burnout
We’ve all been there: that state of burnout, where every step feels like you’re trying to walk in quicksand, and each new attempt at writing feels like pulling teeth, that feeling that being run over by a taxicab might be more fun. And I’m not even exaggerating!
Identify that You’re in Burnout
Dr. Elisabeth Kübler-Ross identified five stages of death and dying, which can be applied to many other issues, including burnout. Stick with me here. The five stages are: denial, anger, bargaining, depression, and acceptance. If you’re in that first stage, perhaps it’s your friends who are saying that you must go on vacation, get out of Dodge, take a break, or (gasp!) see a counselor.
To avoid being in this stage of burnout, identify it quickly. Listen to your friends and move on!
Separate, but Equal
Being in a social media rut, isn’t exactly the same as the death and dying model, but it’s close. So finally, your friends convince you that you’re in a rut. And you accept it. What then?
Anger is like a giant Band-Aid® over lots of different emotions. Pull back the Band-Aid® and you’ll see the real emotion hiding underneath. Anger is our go-to, our automatic. However, it’s not very useful, and not sustainable for very long. Who can stay angry for hours or days at a time? But at least if you’re angry, there’s some sense of movement.
To get past the anger, something physically challenging is in order, such as working out with a punching bag or going for a long hike until your legs burn. By the way, here are the 11 Ways that Being Outdoors Can Boost Your Creativity.
Just who would you bargain with if you’re in a rut? Probably yourself. Do you hear yourself saying (to yourself) any of the following?
- “Oh, I’ll just write this one article, and then I’ll move on to something else.”
- “If this one post goes viral, I’ll do another one.”
- “Please let someone “like” this post.”
Not that productive, really.
If you’re already talking to yourself, maybe make it more productive. “I’m good enough, I’m smart enough, and doggone it–people like me!” comes to mind. With apologies to Stuart Smalley–who is so doggone smart!
Yes, you are in a rut. Feel sad, if you must. In fact, you might want to wallow in it even more by looking at depressing quotes (these are from GoodReads). Depression is where the bounce is. That is, once you get there, the only way to go is up. So have a good cry, but make it fast! Because you’re almost through it, really.
Acceptance and Rebranding
Could rebranding be far off? Or some kind of reinvention, at the very least. Here’s an article about rebranding your startup that could help you get started. It’s important to get your entire team together to think through the elements of your brand that need to be retooled.
How Do You Avoid Social Media Burnout?
Or maybe you’re there now. Are you? Leave me a comment! I’d love to talk to you. Really, I would.