Email Marketing: How to Dive Deeper 10 Ways and Why

Email Marketing: How to Dive Deeper 10 Ways and Why

Email Marketing: How to Dive Deeper 10 Ways and Why

Last week’s #DigiBlogChat: “a deeper dive into email marketing” with Brandon Olson of aWeber was so informative that I’ve decided to create a blog post summarizing some of the high points. By the way, if you’d like to join #DigiBlogChat, we’re on Twitter Tuesdays at 1:00 pm Pacific Time, and we’d be happy to have you!

Q1. Why Should You Use Email Marketing?

Q1. Why Should You Use Email Marketing?

 

There are lots of reasons to use email marketing.

Nearly Everyone Has an Email Address

Nearly Everyone Has an Email Address

 

Email Marketing Still Very Personal

Email Marketing Still Very Personal

 

Because Even Cats Like it?

Because Even Cats Like it?

Email puts us in charge, not algorithms.

Email puts us in charge, not algorithms.

 

3.8 billion email users in 2018

3.8 billion email users in 2018

72% want to receive promos via email

72% want to receive promos via email

 

Q2. How do you get started with email marketing?

Q2. How do you get started with email marketing?

 

Start with Your Offer, Hook, or Incentive

Start with Your Offer, Hook, or Incentive

 

Email Templates and a Data Source

Email Templates and a Data Source

 

Q3. What makes a good email opt-in incentive?

Q3. What makes a good email opt-in incentive?

 

Tie your offer to the action

Tie your offer to the action

A good email opt-in incentive

A good email opt-in incentive

 

Depends on Audience

Depends on Audience

 

Ideas for Incentives

Ideas for Incentives

 

Q4. What content should you include in an email sign-up form?

Q4. What content should you include in an email sign-up form?

 

Ask for as little as possible

Ask for as little as possible

 

Ask only for what's necessary

Ask only for what’s necessary

Tell them why to subscribe

Tell them why to subscribe

 

Include a clear benefit statement

Include a clear benefit statement

 

Signup Form Best Practices

Signup Form Best Practices

Q5. How do you drive traffic to your email opt-in incentive and signup form?

Q5. How do you drive traffic to your email opt-in incentive and signup form?

 

Make a Compelling Offer

Make a Compelling Offer

 

Drive Traffic Just Like You Would to Social Media Posts

Drive Traffic Just Like You Would to Social Media Posts

Recipe of the Week Club

Recipe of the Week Club

Use one-to-one outreach

Use one-to-one outreach

 

Q6. What should you write in your emails?

Q6. What should you write in your emails?

 

Bring Value

Bring Value

 

Templates for Non-Writers

Templates for Non-Writers

Personalized Content, Storytelling

Personalized Content, Storytelling

 

Q7. What makes a good subject line?

Q7. What makes a good subject line?

 

Subject Line Ideas

Subject Line Ideas

Include an ask or a deadline

Include an ask or a deadline

 

Good Subject Line is Like a Good Headline

Good Subject Line is Like a Good Headline

 

Don't Use ALL CAPS in Your Headline!

Don’t Use ALL CAPS in Your Headline!

 

Personalize the Subject Line

Personalize the Subject Line

 

Q8. How often should you send emails to your subscribers?

Q8. How often should you send emails to your subscribers?

 

Once a week or once a month

Once a week or once a month

 

Q9. When should you send your emails? Is there an optimal time?

Q9. When should you send your emails? Is there an optimal time?

 

Top Day is Tuesday

Top Day is Tuesday

 

Why Can't We Choose?

Why Can’t We Choose?

 

Avoid Mondays and Fridays

Avoid Mondays and Fridays

Q10. What's GDPR? How can you make sure you're complying with it?

Q10. What’s GDPR? How can you make sure you’re complying with it?

 

General Data Protection Regulations

General Data Protection Regulations

 

GDPR and Online Privacy

GDPR and Online Privacy

 

Myths about GDPR

Myths about GDPR

How to Recycle Content the 10 Best Ways

How to Recycle Content the 10 Best Ways

How to Recycle Content the 10 Best Ways

Since it’s almost Earth Day, it’s a good time to talk about recycling your content on social media. It’s also a very good time to prevent your brain from exploding. Recycling your content, as it turns out, is a very good way to prevent your brain from exploding. If you need other reasons to keep your brain from exploding, you might want to read: Content Curation: 5 Killer Reasons It’s Your New BFF.

splash on wall photo

Photo by Caden Crawford

Start with Your Blog

Your blog is like the torso of your efforts. Everything starts there. The “limbs” are the different social platforms, such as Twitter, Facebook, Pinterest, etc. You may be a starfish, with five arms, or an octopus with eight limbs. Or maybe you’re a mollusk, with only one leg. But I digress. Create your content on your blog, with plenty of nice, fat keywords.

Recycling Tip: Go back to your older blog posts and see which can be rewritten. A slightly different slant can give new life to an old post!

toast breakfast photo

Tweet Your Post

Not only should you tweet your blog post, but if you’ve done your homework and gotten some social capital, ask for people to retweet. “Please retweet!” you might say. And then pin that tweet to the top of your Twitter feed so anyone coming there can see it. If you don’t have social capital, this is an excellent post on Reciprocation from my bud Bridget Willard.

Recycling Tip: Retweet your own tweet later. That’s right. When the initial excitement of that tweet is over, retweet your own post again. You could use a different headline and a different image. Or not. Up to you. Guy Kawasaki repeats his posts, and here’s Guy’s strategy.

Pin on Pinterest

You do have a blog board on Pinterest, don’t you? If you don’t, make one right away! And then pin your blog post there. You might also want to join a group board so that you can pin your wonderful writing there, too. Here’s how to join a group board.

Recycling Tip: If your pin doesn’t get repinned the first time, pin it at a different time and delete the first pin. Make sure you’ve added your key words to the description. You could also add it to a different board, at a different time.

italy photo

Photo by Moyan_Brenn

Facebook

Facebook is a little trickier, unless you post a lot every day.

Recycling Tip: Use #TBT (Throwback Thursday) or ICYMI (In Case You Missed It) to repeat old posts. And add some different text, for heaven’s sake!

orbit photo

Email Marketing

Remember that blog post? Take pieces of it and put it into your email newsletter. Maybe use a different image, from further down in the post, and add a sentence or two.

orbit photo

Instagram

Instagram has been taking off the last couple of years, with more people using it.

Recycling Tip: Regram your own posts, and change up the hashtags. Of course, recycle the hashtags, too!

loch ness photo

Photo by Moyan_Brenn

Google Plus

There’s some disagreement as to whether Google Plus is still relevant. Many Social Media Managers think that it isn’t. Most agree that it’s a ghost town, and that posting there helps with SEO.

YouTube

Videos are one of the best ways to get attention from your audience. Short videos, in particular work very well on social.

Recycling Tip: Chop up your video and reuse it in different ways. You could take a one-minute video and create three or four shorter videos.

LinkedIn

LinkedIn is often described as the “sleeping giant” of social media.

Recycling Tip: Share one of your favorite posts in a LinkedIn group at a different time.

 denali photo

Recycle Your Images

If you’ve created terrific images, you could recycle them. For instance, you could make a calendar from Instagram photos. Or Create magnets from Pinterest images.

Recycling Tip: Use this link, which friend Kittie Walker shared on Twitter (follow her on Twitter ~ @avidmode), to recycle your images from Instagram.

How Do You Recycle?

Do you recycle? How?

kyoto photo

Photo by Moyan_Brenn

 

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