You know that saying “if it looks like a cat, meows like a cat, and walks like a cat–it’s a cat!” (Something like that!) So, if you’re using your personal social media (your “cat”) like a business page (your “dog”), you’re not going to get the benefits. If you have a personal account (d0g), but you’re using it for your business (cat), then you may think you have a dog, but what you have is a cat.
Can I Convert My Dog?
It depends. On Twitter, it’s easy to change your account by renaming it, putting up a businessy avatar, and getting the analytics. You can even keep the old tweets. On Facebook, you don’t convert–you add a different account, which kind of hangs off your personal account. On Pinterest, you need to add a piece of code to your website, but it’s fairly easy. And on LinkedIn, you can add a LinkedIn business account easily.
You Want the Analytics
You might not think you do, but you do. Because otherwise, without the numbers, how will you know that what you’re doing is working? You won’t! It’ll be all guesswork. So get the analytics, please!
Social Media and Business
Here are some good articles for using social media for your business:
- Twitter for Business
- How to Set up Facebook for Business
- Pinterest for Business (why you want a business account)
- LinkedIn for Business
Know anyone who’s using their personal account as a business account? Or are you using your personal account as a business account? Why? Leave me a comment! Thank you.