See Why Work-Life Balance is the Unicorn of the Working World

See Why Work-Life Balance is the Unicorn of the Working World

See Why Work-Life Balance is the Unicorn of the Working World

Work-life balance is one of those phrases that people with way too much time on their hands talk about. Usually they have their own yoga studios, grow all their own food, and can afford really swell vacations on Martha’s Vineyard. And that’s not even a generalization!

 

When Is There Ever Balance?

When Is There Ever Balance?

When Is There Ever Balance?

Never, that’s when! This is the week of Easter and tax returns. Many people with businesses are filing at the last minute instead of being involved in an Easter egg hunt. Unless, of course, you call looking for business deductions in a huge pile of receipts an Easter egg hunt. Then, yes, there’s an Easter egg hunt.

egg hunt photo

We Strive for Balance

We dream of balance during those nights when we don’t sleep enough because we were up late worrying about whether everything for that upcoming conference got finished. Was there one last person to call, or a piece of paper that didn’t make it to the right place?

library photo

Finding Time

By the way, if you need to find a little more time, here’s my article on Social Media: Time Management for Busy Entrepreneurs that you might like. Finding a bit of time here and there in your day can be cause for celebration!

Vacations Are for Sissies

If you’re involved in a startup, do you ever really go on vacation? Or is your idea of time off working a couple of hours less on the days you’re strolling on the beach? And speaking of strolling on the beach, here’s a brilliant idea from Forbes: Want a Brilliant Idea for a Startup? Go on Vacation!

“…ideas emerge when someone frees their mind up to wander – this often doesn’t happen in day to day life,”
~ Jessica Livingston, founding partner Y Combinator, Silicon Valley’s best known incubator

library photo

You Can Sleep When You’re Dead

Who among us has not heard this pithy bumpersticker-sized statement? Startups have a reputation for fueling sleep deprivation. Startups have also begun to fuel new ideas about sleep, as outlined in this nifty article: How Tech Startups Are Waking Up the Sleep Industry. In fact, new startup Cereve has a Sleep System to cool the forehead and soothe “a racing mind.” Something many in the startup world suffer from.

pond photo

Is Balance Possible?

How have you created balance? While I’d love to believe in unicorns, maybe we are better off believing they don’t exist. Or are we all resigned to being comfortable being uncomfortable? Tell me in the comments! And thank you.

For the Best Success, Pretend You’re Offline When You Network

For the Best Success, Pretend You're Offline When You Network

For the Best Success, Pretend You’re Offline When You Network

 

If you’ve spent any time at all online, you realize that spam comes in all shapes and sizes. You can follow someone on Instagram, not knowing that they’ll follow, then immediately unfollow you. It’s kinda like the early days on Twitter.

Pushy Marketing

Pushy Marketing

There are still articles about how not to network online (such as this one: Entrepreneurs, Beware This Terrible Way of Networking on Social Media) that tell people not to shove their product down someone’s throat the first time they meet them online. You wouldn’t do that offline, so why do it online?

Don't Exceed the Boundaries of the Relationship

Don’t Exceed the Boundaries of the Relationship

Don’t Exceed the Boundaries of the Relationship

One thing I really like about the “Entrepreneurs, Beware… article is about not asking for something that exceeds the boundaries of your relationship. It’s not realistic and won’t go over well.

Timing is Everything

Timing is Everything

Timing is Everything

Some marketers still think it’s a good idea to send direct messages the millisecond someone follows them on Twitter saying “let’s connect on Facebook, LinkedIn and YouTube!” It’s not terrible to ask this, but the instance you’ve met someone? It’s a matter of timing. Same thing has started happening on Instagram, though not as often.

What Does Work, Then?

What Does Work, Then?

What Does Work, Then?

If broadcasting messages to follow, follow, follow, don’t work, what does?

Generosity Works

Generosity Works

Generosity Works

So just as in real life, be generous first. Share other people’s content. Comment on their posts. Say something nice, or shut up, as my parents would say. It’s even possible that you’d want to use a little gratitude in your marketing. Here are my posts about Gratitude Marketing and How to Develop Your Gratitude Muscle, in case you missed them.

Small Talk

Small Talk

Small Talk

Small talk goes a long way towards establishing the first steps of trust. All those little conversations that begin with How are you? and How’s the weather? can lead to great things. But they start small.

stage photo

Act As If

Do you go to the bank before you have a bank account and ask them for money? No. Would you walk up to someone in real life and ask for a favor before you knew them? No. Would you call them by their childhood nickname before really knowing them? Again: No. If you act as if you just met them in real life, you have a much better chance at being cordial and then later marketing to them.

It’s a Long Game

Being known and trusted doesn’t happen overnight. It takes time and energy and attention. But if you pretend that the person you’re chatting with online is really right in front of you, maybe you’ll behave a bit differently. I know I would (and do). Here’s a wonderful post about why content marketing is the long game from Copyblogger.

hiking photo

Come Say Hello

I promise you, I’ll say hello back! Thank you.

 

How to: Business Analytics Tricks You Need to Know For Twitter

How to: Business Analytics Tricks You Need to Know For Twitter

How to: Business Analytics Tricks You Need to Know For Twitter

Recently I’ve been using analytics for Twitter more and thought I’d share some of what I’ve been learning. Here’s a look behind the curtain at some of my favorite stats. These might strike you as a little nerdy, but they’re really quite fun! First, take a look at your overview in Twitter. To check your own analytics, choose home, then click the pull-down menu and choose Analytics.

Twitter Analytics Overview for 28 Days

Twitter Analytics Overview for 28 Days

Twitter Analytics Overview

From your overview, you can see at a glance whether the account is moving up, down, or flat. From my 28-day summary, you can see that Tweets, impressions, followers, and tweets linked to me are all up. Areas for improvement: Profile visits and mentions.

Monthly Twitter Summary

Monthly Summary

Another quick overview is the monthly summary. Above is mine from February of 2016. Tweet impressions are one item I like tracking. Don’t be fooled into thinking that vanity metrics, such as new followers, are important. As Eric Ries says, Vanity Metrics Are Dangerous (yes, it’s from 2009, but still holds true).

Top Ten Interests of a Twitter Audience

Top Ten Interests of a Twitter Audience

Audience Interests

You might be surprised to know what your audience is interested in. My top three are technology, entrepreneurship, and tech news. Of course, your audience is attracted to you by what you tweet. If you tweeted jokes and cartoons all day long, you’d see your followers’ top interest as comedy. The top interests (in particular the top three) can guide the content you provide.

Overall Impressions Show Heaviest Days

Overall Impressions Show Heaviest Days

Overall Impressions

In the above bar graph, you can see day by day and week by week where my biggest impressions are. Because I have a Twitter chat on Tuesdays, those days get the most impressions. (More about measuring a Twitter chat, below, under Tweetreach.)

Impressions Can Tell You What to Share Again

Impressions Can Tell You What to Share Again

Impressions

Here’s something that you can easily replicate. Take a look at the tweet with the highest impressions. Mine had 8 retweets and 8 favorites. There is something about your highest tweet that resonates with your audience. There are several ways to optimize this tweet (in this case a blog post).

  • Wait a few days, weeks, or even a month and share it again.
  • Change the headline and share it.
  • Use a different image and retweet it.
  • Share at different times of the day, still within business hours.
  • Pin it to the top of your Twitter feed.
  • Thank those who shared.
  • Ask for retweets!
Gender and Household Income

Gender and Household Income

Gender and Household Income

If you look at my analytics for gender and household income, you’d see that the majority make $175-250K+.

What does that tell me? Many of my followers could afford my services. I’ve taken over accounts before where the income has been much lower, although the product or service is an expensive one.

Country Analytics Can Help You Decide When to Tweet

Country Analytics Can Help You Decide When to Tweet

Country

You can see from my analytics that most of my followers are in the United States. How does that help, though? It helps with when you time your tweets. I try to time mine between 9-5. If you’d like to know more about whether to schedule, how much to schedule, or how to balance, I talk about that in a previous post, Automation and Social Media: You Need to Know How to Balance.

Tweriod

Tweriod

Tweriod

For more detailed analytics, try out Tweriod. I know that my tweets early in the morning always get the most engagement. If you look at Tweriod, you can see when your followers are online.

TweepsMap World View

TweepsMap World View

TweepsMap

Another way, besides Twitter’s own analytics, to see where your followers are is through an excellent and fun tool: Tweepsmap. Like the name suggests, you can get a map of your followers. So you can see which countries they’re in, or zero in on a state or city. Above is my worldmap.

State-by-State TweepsMap

State-by-State TweepsMap

Above is a screenshot of my state-by-state Tweepsmap. It’s interesting that Twitter analytics shows that 56% of my followers are U.S.-based and TweepsMap shows that 62% of my followers are in the U.S. At any rate, the majority are in the United States.

How does TweepsMap Help Me?

Suppose you are a purely local brick-and-mortar store. If you had above map, you might decide to focus more on gaining followers locally. Or, if you sell widgets overseas, maybe you don’t have enough followers in a particular country. So you can change your focus to attract more of the followers you’d like. Since the majority of my clients are in the U.S., this map is fine. That is, I wouldn’t change when I tweet.

Measure Your Hashtag or That of Your Twitter Chat with TweetReach

Measure Your Hashtag or That of Your Twitter Chat with TweetReach

TweetReach

With Twitter, there are tools that can assist you in finding out how far a tweet or hashtag reached. For my chat, #DigiBlogChat, I use TweetReach, which gives you a snapshot report to show you potential reach, impressions and Tweet volumes. Login through Twitter.

Other Things to Measure

I like to measure influential followers, especially for local accounts. I track these over the course of a month in a spreadsheet or document. Also: a good one to track is conversations with people interested in your services. Sometimes those conversations take place in direct messages.

What One Thing Would You Measure?

If you could measure one thing, what would it be? Leave me a comment! Thank you.

 

 

Ten Ways to Tap Into Your Inner Daredevil

Ten Ways to Tap Into Your Inner Daredevil

Ten Ways to Tap Into Your Inner Daredevil

Fearlessness Leads to Great Learning

Richard Branson once said “You don’t learn to walk by following rules. You learn by doing, and by falling over.” With that in mind, here are ways that you can tap into that most enviable of business traits: fearlessness. Failure and fearlessness are intricately linked. For more on failure, you might want to read my previous post What if Failure Didn’t Exist?

 

Hero Vs. Psychopath

Hero Vs. Psychopath

Hero Versus Psychopath

People often think that daredevils are psychopaths. When Batman jumps off a tall building with no regard for his own life, we’re all rooting for him. (Not the Ben Affleck Batman, though. We’re not rooting for him.*) Some measure of risk is important to a solid business; fearlessness in its pure form of boldness is what people need.

*With apologies to Ben Affleck

Get Through Tough Times

Get Through Tough Times

Get through Tough Moments

If you were brave in the forest and no one was watching, would it count for anything? Probably not. But what about when you have to speak in front of 600 people with no script and explain your startup’s mission? Being fearless, if only for an hour or two, would be no small feat.

It's Lonely At the Top

It’s Lonely At the Top

It’s Lonely At the Top

Being fearless might necessitate taking “the road less traveled” more often than not. Indirectly, this could lead to a lonely existence. However, this is 2015. Surely there is a closed Facebook group where daredevils of all sorts could congregate.

Lets You Be the Boss

When someone threatens to eat your chicken tenders, you’re going to have to fight back. Slap that chicken thief right across the jaw and show him who’s boss! Whose chicken is it anyhow?

Chicken or Egg?

Chicken or Egg?

Chicken or Egg?

Being a daredevil in business involves taking on more risk. But what if fear itself is what’s keeping you from taking on that risk? You could theoretically “fake it til’ you make it” and pretend to have the confidence needed, charging ahead and shoving that fear aside in a temporary show of bravado. Stepping up when the risk is great doesn’t always result in success, so your being fearless will surely be appreciated by all the chickens. (Do you “get” that one?) And you might like to read my post Six Amazing Social Media Startup Secrets, by the way.

Confidence Emerges Once Fear is Stripped Away

Confidence Emerges Once Fear is Stripped Away

Confidence Emerges Once Fear is Stripped Away

Tony Robbins encourages participants in his Unleash the Power Within seminars to walk on fire as a metaphor for facing and overcoming personal fears. He gets the crowd ready by having people chant, stamping out fear with positive thoughts the way Smokey the Bear would stamp out a forest fire. Robbins says “In order to get people to know that the techniques they are learning work, I like to use a physical metaphor that tests them to be able to take action in spite of fear.”

Drunken Scorpion

Drunken Scorpion

Drunken Scorpion

People talk about committing to success like it’s easy. It’s similar to my yoga instructor who bends into a crazy ball and stands on one arm. I think the pose is called “Drunken Scorpion.” The point is, once she’s halfway there, she might as well go the rest of the way.

Fearlessness is the Ultimate Joy

Fearlessness is the Ultimate Joy

Fearlessness is the Ultimate Joy

Thich Nhat Hanh says that fearlessness is not only possible, it is the ultimate joy. We might not go so far as to make friends with a murderer on our daily walk as Thich does, but it’s something to consider, if only for the sake of overcoming our fear.

Deep Thoughts

Deep Thoughts

Deep Thoughts

What would you do if you had no fear? What would your business look like? Would you want to expand and outsource some of the chores that don’t interest you? Please leave a comment!

 

 

10 Arguments for a Pinterest Business Account

10 Arguments for a Pinterest Business Account

10 Arguments for a Pinterest Business Account

You may have a personal Pinterest account, that you got when Pinterest first arrived on the scene in 2010 (remember when it was by invitation only?). And you’ve loved some of Pinterest’s changes, such as the move from search to guided discovery. Now that some of your friends have business accounts, why don’t you make the leap, too? If you’re undecided about getting a business account, here are some reasons you need to get off that fence.

The Red Check Mark Gives Legitimacy to Your Business Account

The Red Check Mark Gives Legitimacy to Your Business Account

Red Check Mark

For now, as outlined by Business Outsider, Pinterest needs to come to you if you want the red checkmark. It’s a good way to verify whether you’re following a real celebrity or fake. However, checkmark or not, you can still drive traffic to your site. Google takes Pinterest seriously.

Pins and Boards Are Now Being Indexed By Google

Pins and Boards Are Now Being Indexed By Google

Google Search

With both pins and boards now being indexed by Google, it makes sense to have a business account so that you can pin your own content and drive traffic to your website. For instance, above is a Google image search I did on a pin. Pins dominate the search results on Google.

Want to learn more about your audience and your top pins?

Want to learn more about your audience and your top pins?

Analytics

Want to learn more about your audience, your top pins, and your all-time most popular pin? Sure you do! To get started, login to your business account and check your analytics. As you can see from the above screenshot, I have a lot of views, but views on my website are a spot that could use an upgrade. I’ll be writing more about Pinterest analytics in the future, so keep your eyes open.

A Pinterest Business Account Helps to Increase Your Brand's Legitimacy

A Pinterest Business Account Helps to Increase Your Brand’s Legitimacy

Legitimacy

For any brand, having a business account lends an air of legitimacy. Having a business account adds to your credibility. It’s surprising when a business doesn’t even bother to upload a logo or photo before starting to follow many, many accounts. And by the way, here’s a list of Five Things You’re Doing Wrong on Pinterest and How to Fix Them.

A Business Account Draws More of the Right Kind of Followers

A Business Account Draws More of the Right Kind of Followers

Followers

Just like a business account on Twitter, Facebook, or anywhere else, a business account will draw more of the right kind of followers. If you haven’t taken the time to set up your account yet, here are some first steps you can take.

Rich Pins, Like Sponsored Pins, Can Increase Your Traffic and Profits

Rich Pins, Like Sponsored Pins, Can Increase Your Traffic and Profits

More Business

With a business account, you can check what your ideal client is pinning, and then take steps to create pins that match those pins and that will be interesting to them. Besides, you don’t want to miss out on rich pins, sponsored pins or the upcoming buyable pins, do you?

Pinterest Drives Sales to Shopping Networks, Like Etsy and Shopify

Pinterest Drives Sales to Shopping Networks, Like Etsy and Shopify

Increased Sales

With all the ammunition you’ve gathered from your analytics, you’ll surely have more sales. You should know more about your ideal client and what interests them. Especially in a retail environment, sales can come directly from Pinterest. Pinterest users spend more time on the site, and tend to buy from sites like Etsy and Shopify while there.

A Business Accounts Helps People Recognize Your Brand

A Business Accounts Helps People Recognize Your Brand

Brand Recognition

People will recognize your brand and image if they see you consistently pinning pins that match your brand. You won’t be “out of sight and out of mind” when your pins remind people of your brand.

Know Where the Market is Headed with a Pinterest Business Account

Know Where the Market is Headed with a Pinterest Business Account , Image: ©PBS Works

Barometer

By analyzing the popularity of your pins, you can get an idea of where the market is headed. For instance, you could pin the same pin with a different image to different boards, altering the time you pin, in order to see which draws more attention. The marketplace’s taste fluctuates as quickly as the weather; what you will find within Pinterest’s business analytics is a barometer that helps you maneuver through the market trends.

 

Who Doesn't Need More Brand Loyalty

Who Doesn’t Need More Brand Loyalty? Image Credit: ©Julio Palacios

Brand Loyalty

According to Access Development, “the most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (NewsCred)”. A Pinterest business account can help you to retain those loyal customers, whether they’re millennials or not.

Convinced?

Will you take the plunge and get your brand a business account now? I’d love to know if you do. Leave the word “Done!” in the comments if you do!

 

What’s in a Name: Before You Begin Tweeting

What's in a Name: Before You Begin Tweeting

What’s in a Name: Before You Begin Tweeting

Choose a Name

If you’re tweeting for a business, your Twitter name should reflect your business’ identity. If your brand is already well-known, you may not need to name the type of business you’re in. For instance, @WellsFargo does not include the word “bank,” since most are familiar with this business. By the way, you might like to read my post about rebranding for startups.

Shorter is Better

On Twitter, you only have 140 characters—the length of a text message—for a tweet, so if your name takes up 20 characters, that only leaves you with 120 characters. So while a name like, say, @PotatoShapedLikeTheStateofFlorida, is funny, it will use up a lot of your real estate on each and every tweet. You might want a long name (especially if you’re running low on potato jokes or your potato jokes tend to be short), but most people tend to run out of space first. It’s just something to keep in mind. Some say that 110 characters is even better, since there’s more room for retweeting.

Keep Your Twitter Name Professional

Keep Your Twitter Name Professional

Keep it Professional

While @PlumbersofDoom is a great and funny name, do you want your followers on Twitter to associate you with doom? Maybe not. But if your username isn’t available, consider adding a location, or maybe an abbreviation of the location. For example, @PlumberPhx could work for a plumber located in Phoenix, Arizona. Or maybe you have a specialty, such as repiping, that you could incorporate. @RepipeSunnyvale could be such a name.

Use an Underline

Keep in mind that you might be able to use an underline or two between your first and last name, or even an underline after your name, if you really love a particular name. So if @PlumberPhx isn’t available, check to see if @Plumber_Phx or @PlumberPhx_ are available.

Names to Avoid

Avoid using names that make you sound like a porn star (unless you are a porn star). For example, @LoveBunnyXXX might not get you the kind of followers you really want. A name that makes you sound like a spammer or a bot* should also be avoided. For example, names like @SpamBotfly @AllSPAMALLTHETIME might also not be the best for your business. Here are some ways to identify spammers, by the way.

Get Real

Make sure that what you tweet about matches your name. So if your name is @PlumberLax, but all you tweet about is cookies, consider changing your name to @CookiesLax, or at least adding a few words about your love of cookies to your profile—or maybe creating a second account to write about your passion for Snickerdoodles.
Twitter Has Changed Since 2012

Twitter Has Changed Since 2012

 

What If I Can’t Come up With a Name?

If you really can’t think of a name, bribe some of your friends with beer and chips and have a naming party! Sometimes all that’s needed to develop a good name is to get started brainstorming. The worst-case scenario is you’ll think of 100 things NOT to name your business.
Note: You can easily change your name later with Twitter (unlike on Facebook).
Bottom Line? Take a little time to make sure that your name reflects you or your business.

 

Twitter Has Changed

This post was first published in 2012. Twitter has changed over the years. Here’s a great article, Finding a Better Twitter Experience in 2015. How have you changed how you use Twitter? Does your name still suit you?

Why Collaboration is Crucial to Your Business

Why Collaboration is Crucial to Your Business Success

Why Collaboration is Crucial to Your Business Success

The Internet can be a big and lonely place. If you are a freelancer, you may only see your dog or cat for most of the day unless you work with other people. That old saying “two heads are better than one” has staying power for a reason. And working with others makes you stretch and keeps you on your toes. Sharing content from others on social media gives you greater reach. And collaboration makes sense from many different angles.

Twice the Information

There is so much information out there right now, especially in social media. When you collaborate with someone, they may have heard of something that you haven’t. They’ve read an article, heard a webinar, or know a shortcut that you don’t. Not only that, but their circle of friends and contacts is different than yours. Also, twice as many people could see your content. By the way, here’s a great article on how to avoid information overload.

Extra Laughs Per Minute

Besides the extra reach, collaboration is fun. Working with someone else always leads to more laughs per minute (LPM). As this article from PBS states, we don’t need scientists telling us the benefits of humor. A few of them are:

  • increased creativity
  • decreased pain, and
  • an increase in the ability to deal with stress.

Inspiration and Support

Every entrepreneur has moments when they want to throw in the towel. We don’t talk about them much. But with other entrepreneurs that you trust, you can share some of those moments. Chances are, your work friends will share how they’ve made it through those moments. Some days are tough, but someone else has had the same problem as you.

My good friends at Blue Steele Solutions Create Websites

My good friends at Blue Steele Solutions Create Websites

Shared Clients

Often, when someone asks me for a service that I don’t provide, I’m happy to give names of others who do. For instance, I don’t create websites, but my good friends at Blue Steele Solutions do. Odds are, others can do the same thing with your business. Some clients may need anything from a new website to SEO to social media marketing. You may be able to create a virtual business organization to provide everything.

What Has Collaboration Done for You Lately?

I’m curious if you have collaborated on projects. Were they long-term or short-term? And what benefits did you receive from them?

Promote Your Book with Pinterest: 5 Best Ways

Promote Your Book with Pinterest: 5 Best Ways

Promote Your Book with Pinterest: 5 Best Ways

As promised, here is the second in the series of about promoting on social media for authors. If you missed the first one, here is Promote Your Book on Social Media: Extend Your Reach. Keep your eyes open for more in the series soon!

Pinterest Basics

If you’ve never been on Pinterest, or need a refresher, here you go:

Set Up a Business Account

Make sure that you have a Pinterest business account so that you can access the analytics. The analytics help you see which pins are getting the most traffic so you can duplicate your efforts later.

Master the Basics | Photo by Bengisu Kaya

Master the Basics | Photo by Bengisu Kaya

Get Your Website Verified

The little red checkmark next to your website (see image below) gives you more credibility. Here’s how to get your website verified from the folks at Pinterest.

Link your Pinterest to Facebook and Twitter

Link your Pinterest to Facebook and Twitter

Link Your Pinterest to Your Twitter and Facebook

Pinterest defaults to your personal Facebook account, so you may want to put your business Facebook account in your profile somewhere (unless you’re using your personal Facebook account to promote).

Have a Book Board

Your book board could have lots of snippets from your book. Make sure you completely fill out each pin with a full description (this means key words). For instance, instead of “great chapter,” say something like “here are ways sell your Avon products, in infographic format” (or whatever the chapter is about). You could create a simple and short hashtag, too, such as #DIY.

Create a Book Board with Favorite Authors

Create a Book Board with Favorite Authors

Make sure your book board is up at the top of your account. Most people are on mobile these days, so if your board is at the top of your account, others will see it first. Right next to your book board, put your most popular board. So if your board about tamale recipes is getting lots of repins, put that board next to your book board. Optimise your Pinterest board by telling people what the board is about.

Photo of Edward Gorey © 2004 Steve Marsel Studio Inc.

Photo of Edward Gorey © 2004 Steve Marsel Studio Inc.

Create Boards of Your Favorite Authors

Create a variety of boards to interest your readers. For instance:

  • pins of your favorite authors,
  • how to edit, and
  • how to write.

Reveal your personal interests on Pinterest to attract more potential readers.

Pinterest is about 80% women, so boards need to be beautiful and appeal to women. You could also include boards on humor, lifestyle, characters in your book, a place board in the location where your book takes place, etc. Be generous to other pinners by liking, commenting on and repinning their pins.

Has This Been Helpful?

Use some of these hints and let me know how you do with them!

 

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

Facebook

This is the third in my series of four on the ten ways to fail on the Biggest Social Media Platforms. You can go back and read the ones on Pinterest or Twitter if you’d like. By the way, here’s an excellent article about Five of the Biggest Facebook Mistakes and how to Fix Them.

1. Crosspost from Twitter using hashtags.

Use tons and boatloads of hashtags. People love them! Make up your own private jokes using hashtags. For extra points, use random words. For instance, #SuperCaliFragilisticalSpaceShip. See how random that is? And how long, too?!

2. Steal content

Pretend that the cool article you just found is yours. Steal the post and don’t say where you got it! Deny everything if accused. Don’t forget to remove the artist’s signature off that artwork, too! (This has happened to me more than once, by the way.) After all, if it’s on the Internet, it’s meant to be taken and used!

3. Post when no one’s there

Can’t sleep in the middle of the night? That’s a great time to post! Don’t take advantage of Facebook’s native scheduler. Don’t save that post for later, either.

4. Don’t post at all

Don’t have any opinions ever and don’t “like” or comment on any one else’s posts. That’s a good strategy.

5. Never use images

Plain text rocks! Especially when you’re ranting. Use a lot of run-on sentences so you can go on. And on. In fact, a whole paragraph with no line breaks is the best of all.

6. Don’t reply

When people comment, ignore them. Be mysterious. Be cryptic. But don’t answer any questions or comments.

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

Ten Ways to Fail on the Biggest Social Media Platforms: Facebook

7. Post and run

Like a hit-and-run accident, a post and run works best when your friends and fans feel like they’ve witnessed a car crash. Post when you only have five minutes left and you’re about to go on vacation. That’s how you appear to be even more mysterious. If you do reply, wait until you’re back from vacation (in two or three weeks).

8. Don’t invite your friends to like your page

They probably wouldn’t like it anyway. Would they? And if you don’t tell them about it, they won’t ever have to know! That will save a lot of work.

9. Don’t have a business page

Post all your business stuff on your personal page. Your friends won’t mind. That’s what friends are for!

10. Make your posts private.

Don’t let anyone see what you’re talking about. You can also have posts where you address just one person.

What failures have you seen on Facebook?

I really do love failures. Here are a few more, in this article from Business to Community, 7 Common Facebook Marketing Mistakes. Without calling anyone out, let me know what really great failures, mistakes, and belly flops you’ve seen on Facebook!

 

Are You Pinterest Savvy?

Pinterest Savvy

Pinterest Savvy

Recently, I read Pinterest Savvy and participated in a Facebook group run by the author, Melissa Taylor. Check out Melissa’s fabulous Pinterest account and you’ll see why any marketer might be interested in seeing what she has to say about Pinterest. While I think that I’m good at Pinterest, I had no idea what I was getting into by following her advice. Here are a few reasons Melissa’s book should matter to you, and a high-level of her book.

Set Up Your Profile

Have you taken the time to really work on your profile, verify your website, and added some keywords? Melissa takes you through the process in her simple-to-understand guide. Here’s my own top ten tasks for beginning pinners.

Worksheets

One thing I really love is hands-on, and Melissa’s book has plenty of worksheets that you’ll be able to write all over, revise later, and use to improve your boards. Some of my favorites are about using keywords, scanning your home feed, and practicing your skills to make better pins.

Are You a Blogger?

Melissa suggests pinning your blog posts to a board. This is something that not everyone takes the time to do, and can have a huge impact on your website traffic. If you’re not doing this yet, you will definitely see an increase in traffic if you do! Not only that, but Pinterest offers you analytics so you can see which of your posts are performing the best. You might be surprised that some of the best-performing don’t have repins or even likes.

Making Money from Pinterest

Something that will really interest marketers is the part about making money from Pinterest. You can find a sponsor, especially if your Pinterest brand has become very popular.

Get Pinterest Savvy for Free!

Act quickly (really) because this offer won’t be available for long. Even if it’s not available, Melissa’s book is a very good investment.

 

 

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