Every startup has heard that they need to update their website in order to stay relevant to Google and the little bots that crawl around on the interwebs. But how many of them actually start blogging? Very few, unless forced! Don’t ask me how I know–I just do.
You Can Do it!
So, how do you get started? Here’s a pep talk: How to Create a Wonderful Blog Post in An Hour. Know that you can create something in an hour. That’s the most important thing to keep in mind.
Make an Editorial Calendar
There are many ways to create an editorial calendar, and I’d opt for the simplest if you’re just starting out. A spreadsheet on Google, shared by the entire team would probably do it. Here are some examples:
- Coschedule’s Content Marketing Editorial Calendar
- WordPress Plugin Editorial Calendar
- Simple Editorial Calendar Template from Tess Wittler
- Hubspot’s Free Editorial Calendar Template
If You Can Speak, You Can Write
My blogging buddy, Bridget Willard, taught me that and I’ve never forgot it. If you don’t think you can write, start by speaking. You can get help with cleanup (that is, editing) later. Don’t worry too much about that for now.
Break it Down
As my friend Randy Clark explains, writing and editing use different sides of the brain. So do your writing first, then your editing. Don’t edit as you go for a faster experience. You might want to get some great examples of blogging at Randy’s blog about car wraps. And Randy’s book, How to Stay Ahead of Your Business Blog Forever, on Amazon is a bargain!
Research your topic before you dive into the writing. Or, if you’ve already started writing, create space where the researched topics need to go. For example, you could say something like add backup link here, and then keep writing. Since researching and editing use a different part of the brain, you can keep your creative juices flowing if you write this way.
Make an Outline
What do you want your post to be about? Create an outline before you start. Write a header first (here’s a post on How to Write a Headline That People Will Want to Click), then at least five paragraph headings. End with your call to action. Now go back and fill in each of those five paragraphs with two or three sentences.
Secret confession time: I hire both an editor (when I need one), and a full-time graphics person. I’ve been writing for years. Give yourself a break and hire it out if you don’t want to do it. Focus on your strengths!
- What if you have bad spelling and/or grammar? Hire an editor!
- What if you aren’t artistic? Hire a graphic designer!
- What if you are a terrible writer? Hire a writer!
As mentioned earlier, a blogging buddy is a gift you can give yourself. Find someone else to inspire you. The blogging buddies idea can catapult your writing! Brainstorm ideas, and talk to your buddy when you’re stuck!
The Reward System
Like anything else, it’s good to give you or your team member a reward at the end of a successful session. Recognition is also an excellent idea, as outlined in an article from the Next Web: Rewards and Recognition: Two Highly Effective Ways to Reward Your Employees.
Start the Next Post Early
My best blog articles have been sitting on the back burner for days. I like to write in 15-minute chunks, sometimes once a day, sometimes twice. If you start your next post, it can simmer for awhile. Even if you think you’re not thinking about it, you really are! And don’t procrastinate, since that way madness lies!
How Do You Speed Up Your Writing?
Or do you speed it up at all? Maybe you’re more the type of writer who grinds out words one at a time. Let me know in the comments! And thank you!