Your startup got a running leap at social media, pinning three million pictures of dogs wearing costumes. The Twitter was active for exactly nine days. Facebook went dormant after the intern left for vacation and never returned from Vegas. Uh-oh. Is your startup’s social media turning into a graveyard of dead platforms, populated by the ghosts of dogs in funny outfits?
Maybe you had all the best intentions of getting onto social media. You wanted to keep up with the other Startup Joneses to drive business. So starting everything at once seemed like a good idea at the time!
There’s no “There” There
Now everything has turned dark and sad. Without an actual person to consider strategy, post, and interact, nothing is happening on your social media. People click on the badges, and see tumbleweeds, and hear the sound of one sad crow whistling out of the side of his beak. Wait. Is that even a thing? Never mind! We’re painting a sad, sad picture: stay with me here! Would you blame the person for wondering if your startup is viable?
If you start your social media, realize that it’s going to take some time. You’ll need a full-time person who’ll set strategy and create content. That person needs to dedicate time every day to keep all the platforms running, and to engage online.
Where Will You Find Such a Person?
Try reading interesting blog articles about this issue. Have you read any good posts on the subject lately? If the person’s style matches your brand, that could be a good fit. Ask friends for recommendations. You want someone reliable, with good writing skills, who can listen and engage online.
To Sum Up
Don’t let your platforms grow up to be tombstones. There are enough ghosts on Twitter, Pinterest, and Facebook already.
How is the State of Your Social Media?
Is your Pinterest pining for the fjords? Does your Twitter lack tweets? Does Your Facebook need a facelift? Tell me a sad story in the comments below! Thanks!