Social Media: Overposter or Underposter?

How Often Should You Post on Social Media?

How Often Should You Post on Social Media?

If your business is just getting started on social media, you may wonder about how often to post. Once a day? Once an hour? Several times a month? Every other month? Unfortunately, there is no easy formula to discover the perfect number of posts on a platform. Each brand uses social media differently, but here’s what I consider appropriate.

Each Platform is Different

If you’re talking about LinkedIn, then you probably don’t need to post that often. A good rule of thumb would be a couple of times a week. The same with GooglePlus. However, on Facebook, most businesses post more often, in comparison. I post once a day on my business page–twice if there’s a big announcement or something I can’t wait to share. On Twitter, if you only posted once a week, people would probably never see your tweet. On Twitter, I post 11 times daily, plus engagement, for a total of 30 or 35 tweets daily. Each platform also has its own language.

Who is Your Audience?

If your audience is primarily younger, say, under 30 years old, you can probably post more often. If they’re a bit older, they may not respond well to frequent posting. That’s a huge generalization. And if your audience is  Gen C, you might want to post more often, too. You might also ask your audience what they would like.

How Big is Your Audience?

How big is your audience?

How big is your audience?

If you have a larger audience, you may need to post (and engage) more often. Since social media is social, if you are asked questions, people will be looking for answers and responses from you. So for instance, if you only have 30 followers on Twitter, you will have fewer conversations than if you have 300 or 3,000. On Facebook, you might only post once, but interact multiple times throughout the day. Consider how often you’ll check in and put that in your social media strategy.

What is Your Brand Promise?

If you’re big on customer service, you may want to check in and post more often. Bigger brands often have an entire team of people who make posts. Consider that your needs may change as your audience grows.

Do You Consider Yourself Someone Who Posts Too Little?

How often do you post and how do you think you compare to others? I’d love to hear from you!

 

Comments

  1. Carol,

    These are good things to think about when developing your own strategy. And you’re right; it’s dependent upon your own business and audience.

    • Bridget, I wish there were an easy formula for how often to post, but the answer really is: it depends. And often, some experimentation is necessary, too. Thanks for stopping by and commenting!
      Sincerely,
      Carol

  2. Carol,

    I believe the “C” you register also matters. You, Bridget and I are creators and post accordingly. If you only curate or consume, the postings may vary.

    Best,
    A

    • Hi Allen,
      Yes, we’re all creators as well as curators. It’s amazing how little some people converse, as though they’re news agencies! While we can’t all be news agencies, we can have some variety how we create content, and entertain ourselves and others. 🙂
      Thanks for commenting. It’s fun talking with you on Twitter, too!
      Carol

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