Whether you’re a startup or a business that’s been around for awhile, revamping your social media takes a lot of work. And you may worry that a remodel will take up all of your time. However, if you want a quick makeover, here are some places to start.
You don’t need a fancy 12-page document to do a quick makeover. However, you might want to plan what your makeover will look like. For instance, do you want to touch all the different platforms? Suggestion: choose the top three platforms and fix those. Save the rest for another time.
Change Your Passwords
Lifehacker recommends that your passwords be 12 characters or longer in order to be secure. But how many of us do that? You could also run it through an online password checker to be extra sure. So no more “123456” passwords! In the same article, there is reference to a 12-WORD password. That would do the trick, for sure!
Update Your Profiles
If you’ve been using the same profile on Twitter since 2008, maybe it’s time to change it! Because you’ve probably changed, your business has changed, and Twitter has changed. What’s new in your business right now? For instance, my Twitter profile now lists Startups, since I work with a number of them. By the way, here’s a fun Twitter Bio Generator, to get your creative juices flowing.
Take a quick look around. Here’s a quick and dirty list for you:
- Delete or hide boards that you’re not using. Move the pins to another board if they’re performing well.
- Delete pins that aren’t getting traction.
- Repin pins, and change their descriptions for a better chance at being found.
- Here’s a post that could help: How to Avoid Writing Bad Pinterest Headlines and Get Found.
If your strategy hasn’t changed, it’s time to mix it up! For instance, if you’re not using video, you might want to try that. Back in the day, it was easy to get people to see your posts on Facebook. You might also want to change the number of times you post. If you post once a day, try twice a day and see how that affects your numbers.
Try retweeting more of the tweets of your best followers. The old-school way was to simply post a lot of your own stuff. Also, try more conversations. Ask questions, join chats where your clients might be, or where you could meet collaborators.
See what evergreen content you can reshare. It could be on “Throwback Thursday” or simply in a ICYMI (in case you missed it) post. Here’s a post on how to recycle content the 10 best ways, ICYMI. (Do you get that one?)
— Beth! (@APhotoStudios) August 10, 2016
Ride Trending Topic Waves
As I write this, it’s Happy National S’mores Day! Do you think that some of my friends are using that topic to post a cool pic? You betcha! And you might even get retweeted by Hershey’s if you do! Congrats, Beth of Adventure Photo Studios!
Try Some Humor
Now it doesn’t have to be a Memefest, but a joke now and then never killed anyone. That is, unless they died from laughing. If your brand is lighthearted, then your posts should show that as well.
Try guest blogging on another business’ blog, or try creating a campaign with a complementary business. Collaboration is a fun way to revamp your presence. There are lots of benefits to collaboration.
How Would You Revamp Your Social Media?
What did I miss and what resonates with you? Leave me a comment!