As promised, here is the second in the series of about promoting on social media for authors. If you missed the first one, here is Promote Your Book on Social Media: Extend Your Reach. Keep your eyes open for more in the series soon!
If you’ve never been on Pinterest, or need a refresher, here you go:
- How to Pin
- Five Things You’re Doing Wrong on Pinterest and How to Fix Them
- Pinterest: Top Ten Tasks and Power Tips
- For other articles about Pinterest, search my website.
- Master these basics before moving on and you’ll become proficient in advanced topics more easily.
Set Up a Business Account
Make sure that you have a Pinterest business account so that you can access the analytics. The analytics help you see which pins are getting the most traffic so you can duplicate your efforts later.
Get Your Website Verified
The little red checkmark next to your website (see image below) gives you more credibility. Here’s how to get your website verified from the folks at Pinterest.
Link Your Pinterest to Your Twitter and Facebook
Pinterest defaults to your personal Facebook account, so you may want to put your business Facebook account in your profile somewhere (unless you’re using your personal Facebook account to promote).
Have a Book Board
Your book board could have lots of snippets from your book. Make sure you completely fill out each pin with a full description (this means key words). For instance, instead of “great chapter,” say something like “here are ways sell your Avon products, in infographic format” (or whatever the chapter is about). You could create a simple and short hashtag, too, such as #DIY.
Make sure your book board is up at the top of your account. Most people are on mobile these days, so if your board is at the top of your account, others will see it first. Right next to your book board, put your most popular board. So if your board about tamale recipes is getting lots of repins, put that board next to your book board. Optimise your Pinterest board by telling people what the board is about.
Create Boards of Your Favorite Authors
Create a variety of boards to interest your readers. For instance:
- pins of your favorite authors,
- how to edit, and
- how to write.
Reveal your personal interests on Pinterest to attract more potential readers.
Pinterest is about 80% women, so boards need to be beautiful and appeal to women. You could also include boards on humor, lifestyle, characters in your book, a place board in the location where your book takes place, etc. Be generous to other pinners by liking, commenting on and repinning their pins.
Has This Been Helpful?
Use some of these hints and let me know how you do with them!