You’re following a million people a day on Pinterest in the hopes that a few of them will follow you back. However, some of your practices make me instantly not want to follow you. Here are a few!
You Don’t Consider Your Audience
If you have women as part of your audience, consider not pinning images that are demeaning to women. And if you are trying to gain business from Pinterest, that goes triple for you. You might not get reported for porn, but you certainly won’t get followed, even if 99% of your pins are of good quality. Considering your niche and what they want to see should be part of your pinning strategy.
You Pin Too Much
Even if I like your pins, if my entire stream is filled with stuff from you, I might decide not to follow. While one or two Hello Kitty products are ok, seeing 100 of them all at once will probably make me want to unfollow. However, a thousand of them would be the best thing ever! (Joking!)
Subject Matter Doesn’t Interest Me
If you only pin ballet shoes, snow removal equipment, or feather dusters, I probably won’t follow you. But if you make those subjects interesting, I might follow you after all. Having a sense of humor about a subject matter that’s dry would probably make me admire you for the creative effort.
Too Many Boards with One Pin Each
If you have 150 boards with only one pin on each, that looks like you’re a newbie, or worse, a spammer. Fewer boards with more content on each board looks better. For one thing, your followers won’t have to scroll as much.
You Steal Content
If you steal content and claim it as your own, I’ll definitely unfollow you. Right after asking you to remove those pins, that is. Nobody likes a thief.
No Pins, No Followers, and No Boards
If there is nothing on your account, I won’t follow you. How will anyone know what to expect if there’s nothing there? There has to be some “there there!” Here are some ideas on how to unfollow on Pinterest.
What Makes You Unfollow?
Did I leave anything out? Please let me know in the comments! Thanks!