People are always complaining about the amount of noise there is on social media. Clients want to know how to cut through the tremendous ruckus and hear the good stuff. Here are some surefire ways to listen better.
Twitter Lists for the Win
My number one piece of advice for new clients is to set up lists on Twitter. You can make them secret or public, but either way a list is how you can follow many people and listen to the best ones. For a deeper dive, here’s my post about lists for the power user.
Did you know that you could set up a Google alert for any keyword you like and then add it to a column in Hootsuite? Each Google Alert has an RSS feed. So for instance, if you have a Google Alert for your own name, you can add that. You could set one up for all the people in your startup so you can monitor who’s talking about you. Then put them into columns using HootSuite Syndicator.
You can have different groups on Facebook. That is, you can create groups of friends, people who are restricted, or those you’d like to see less of in your newsfeed. It’s already built into Facebook. So if your coworker is meddlesome, put him in a group other than “friends.”
You can create your own hashtag by typing a pound sign (#) in front of any word. Use it to organize a search or any time you want to be found. Make sure your content matches your hashtag. For instance, my chat on Twitter is #DigiBlogChat. For a deeper dive into hashtags, read the excellent The Only Hashtag Guide You’ll Ever Need.
Pinterest Guided Search
If you’re on Pinterest, use the guided search. You can pin from the feed, but a better way is to use the guided search. Listen to what people are pinning on a particular topic relevant to your business. Start with the highest-level (for instance, a hair dresser might search on “short hair,” then let Pinterest guide your search.
Local Search by Keyword
If you’re a brick-and-mortar store, you could search by hashtag to see what people in your area are saying. For instance #SF or #SanFrancisco. I search on #SantaCruz in Twitter quite a bit. Then retweet, repost, or comment on those posts. Brainstorm other keywords your ideal audience might be using.
Make Listening a Habit
Julian Treasure, in his wonderful TED Talk about listening better, recommends trying to listen to different channels to deepen one’s connection to the world around us. If you have a chance to listen to his video, please do.