You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social media. A post that my friend Bridget Willard created gave me this idea. Why not share posts from people similar to you once or twice a day? It’s an easy way to be social, plus you get the added benefit of posting more often and (possibly) getting better numbers on Facebook. And by the way, here’s a terrific article about how to determine what works on your Facebook posting frequency, via Social Media Examiner.
The More Things Change, The More They Stay The Same
That’s what happens with social media. Things change. And also: there is no one size fits all. What worked last year, last month, or even last week may not be the same this week. And that’s especially true with Facebook and its changing landscape.
Form Alliances By Sharing Content
Sharing other people’s content is a super easy way to get your post seen by more people, plus it’s an excellent way to form alliances.
An Easy Idea
Just like when you’re in the grocery store and you get a twofer coupon that is doubled at the checkstand, sharing gives you two for the price of one! It’s a happy surprise. And, it’s such an easy idea, that you might not even consider it. And like me, you might be in favor of easy.
Not convinced? Here are more reasons to share content
- Building relationships. The main reason people share is to build relationships. They’re looking for community. If you share someone else’s content, you help build community.
- Creating social capital. By sharing, you build social capital. When you need something shared, people are more likely to share your content.
- Finding others with similar interests. By sharing something you find interesting, you let others know what’s interesting to you. People may not know of your newfound interest in vegetable gardening or roller derby. And you may discover a new friend–or rediscover an old friend.
Try Sharing More Content
Let me know if this idea resonates with you. Try sharing more content, maybe once or twice a week, and let me know how it goes!