Many news articles about Donald Trump describe remarks so horrendous that his PR team later tries to rewrite what he says, explaining how his remarks were “taken out of context” or that he was “joking.” When the news is horribly negative, (and it usually is), then it was “meant as a joke.” And then social media, controlled as it is by the “liberals,” takes the negative comment and makes it worse. If I were on Donald Trump’s social media team, I’d be worried about having to continually reframe The Donald’s words.
Has Social Media Helped or Hindered Trump’s Slide?
Like many others have postulated, it seems that The Donald may never have had any intention of being president. His comments are so envenomed that it’s unfathomable that he could ever really win. The Huffington Post has even suggested that Clinton take a break from campaigning, as doing nothing could help her win. And recently, Michael Moore, who just last week said that Donald Trump would probably win the presidency, now says that Trump “never actually wanted to win the presidency.” How has social media helped or hindered Trump’s rapid decline?
Mistakes Are Magnified on Social Media
At one time, maybe as recently as ten years ago, some of the things a candidate said could go unnoticed. The microphone wasn’t always on, as it were, and nothing would happen if a candidate made a faux pas. But now, with everyone having a cell phone, Facebook, and Twitter, any misstep is sure to spread faster than the Zika virus. So the magnification of any mistake can make the error look far worse than it actually is.
Trump and Google Search
Although the number of Google searches might not indicate where the Donald ranks, it’s still interesting. As recently as March of 2016, the New York Times indicated that “Google Searches Point to a Strong Showing for Donald Trump.” Near the end of July, 2016, the Huffington Post reported that the search term “Donald Trump treason” showed a spike. And then there’s this interesting article about Trump responding to video claiming that Google skewed search results to be more pro-Hillary. And if any publicity is good publicity, then Trump is getting his fair share of Google searches. Although a search on “Donald Trump treason” which was recently trending doesn’t seem to bode well.
On the Twitter front, Forbes recently published an article about Trump’s Twitter account, “We all know that Mr. Trump’s use of Twitter rivals the Kardashians’. He has amassed over 10.7 million followers and sent over 32,000 tweets.” By any account, that’s a huge number of tweets. But is Trump’s presence on Twitter helping him when many of his tweets show such negativity?
Big Data and Tweets
To me the most interesting article about Trump and social media is this one that covers Trump’s tweets. Read the text analysis from the data scientist David Robinson, who does a comparison of the data from two different phones (Android vs. iPhone). And he claims that only some of the tweets, those from the Android, are from the Donald himself. And those tend to be the angrier ones.
David Robinson goes on to say: “Trump’s Android account uses about 40-80% more words related to disgust, sadness, fear, anger, and other “negative” sentiments than the iPhone account does.”
From the Horse’s Mouth
Trump complains on Twitter that newspapers can say whatever they want:
It is not "freedom of the press" when newspapers and others are allowed to say and write whatever they want even if it is completely false!
— Donald J. Trump (@realDonaldTrump) August 14, 2016
Sadly for Trump, when he tries to outwit his detractors, he seems to always lose. He may have so many followers because people want to see him stick his foot in it. And then threaten to sue. See the excellent article Top Trumps: Seven of The Donald’s biggest Twitter fails, including a few tweets of Trump defending his hair. Seriously? Yes.
Meanwhile, on Instagram
Over on Instagram, Trump has been waging a campaign ad trying to target Bill Clinton’s Monica Lewinsky debacle. His campaign tries to insinuate that Hilary Clinton doesn’t protect women. Wired Magazine says that Trump is “winning” on Instagram by being himself, “But here and there you see the often unsavory linchpins of his campaign: the bullying, the bravado, and the bull crap. It’s unfiltered, every bit as sophomoric and occasionally vulgar as his rallies and tweets.” Of course, that was back in March. Now it’s August.
Maybe it’s true, as Liz Krokin says in the Observer that Tech Companies Apple, Twitter, Google and Instagram Collude to Defeat Trump. Still, could any of Trump’s detractors do any worse damage than Trump has to himself?
What do you think? Is the deck stacked against Donald Trump? Or is he spiraling out of control all on his own? Leave me a comment! And thank you.