By now you’ve read a million and a half articles about the best times to post on social media. I’ve read them all, too, and honestly, I think people just write those articles to puff themselves up and make you feel bad (the article in the link above is a good one, by the way). One study says the weekend is best. Another says 9 am. A third says after dinner. My opinion? Whenever you have time to post is a good time. Maybe the middle of the night wouldn’t be the best time, but even then.
Chicken or Egg?
Let’s say you did start posting in the middle of the night. Now at first you might not see so many people. But after awhile, maybe your friends would be all the insomniacs and zombies who are up late at night. That would be your audience because you’d have something in common with them. Would that be so very awful? Would you actually change your hours or schedule posts just because some dumb study said that you should post at a certain time, even if you weren’t awake then?
What About Weekends?
Some people don’t post at all on weekends, but say that was the only time you had available. You could post on weekends and then have time to engage with people if that was when you were free. And maybe you’d capture more attention because a lot of people don’t post then. So people relaxing around the house and checking in might find it a perfect time to engage with you.
People Talk to People Who Are Like Themselves
If you’re looking for a “tribe,” then why not try posting when you have the time, instead of going by a study? Or use a combination of, say, Facebook’s analytics and Twitter tools to figure out the best times for your audience. Personally, I’m not going to twist myself into a pretzel because of some study.
When Do You Like to Post?
Do the studies about when to post drive you crazy? Do you ignore the studies and do your own thing, or do you prefer to “follow the numbers” on social media? I’d love to hear from you!